Prada Holiday 2025 — A Winter’s Tale on Wheels

Prada’s campaign takes us on a winter road‑trip, five protagonists riding through snowy forests in a
cinematic short directed by Glen Luchford. With Maya Hawke, Damson Idris, Letitia Wright, and
more, the campaign is pure movement, a convoy of light through dusk. Prada’s official line: “a
winter archetype: rediscovery, return, and the joy of shared stories.” The visuals (vehicles cutting
through ice‑blue terrain, knitwear layered under leather trenches, warm candle‑light against frost)
call not only for purchase, but recollection.

Mulberry Holiday 2025 — “Here We Go Round the Mulberry Tree”

Rooted in British heritage, Mulberry’s festive campaign is an evocation of gathering. Friends
beneath a Mulberry tree gather, exchange bags like keepsakes, and the narrative arcs through
folktale‑like friendship. There is charm in the details: Penelope Tree, Cora Corré, a softly lit
banquet table, the Mini Heritage Bayswater bag passed between hands. For fashion that values
context, this campaign offers nostalgia. It is not retro stylings, but memory‑spun accessories. It is a
luxury as heirloom and tokens of traditions.

Coach Holiday 2025 — “The Gift for New Adventures”

Coach turns the season into motion: ambassadors Elle Fanning, Charles Melton, Kōki, SOYEON,
Griff and Ravyn Lenae in a campaign that redefines gifting. “For us, gifting isn’t just about giving
something beautiful — it’s about inspiring someone to take the next step in their own story,” says
Joon Silverstein, Coach’s Chief Marketing Officer. The Tabby bag, the Empire silhouette, and the
Brooklyn pop‑up leather piece do not pose as trophies. They are companions in new chapters. In a
world that treats luxury as status, Coach frames it as a curated journey.

Boss Holiday 2025 — Gilded Gifts & Quiet Power

Boss takes the holiday luxury story into a golden place: structured silhouette meets gift‑wrapped
mythology. When fashion becomes the setting for a story rather than just a display, Boss enters the
room. It is polished, architectural, and assertive. It echoes the mood of modern luxury women who
see every outfit as a possibility

Gucci Gift 2025 — Four Acts of Festive Travel & Legacy

Gucci’s holiday campaign unfolds like a mini‑series: across continents, across generations.
Sabato De Sarno imagines legacy in motion. Solange and Tina Knowles appear, Florence appears,
afar from the simple tree and bauble. It’s a luxury story told in timelines and destinations.

Tommy Hilfiger Holiday 2025 — Prep Redefined by Jisoo

K‑pop star Jisoo anchors the campaign, taking Tommy’s American‑heritage codes into a global
holiday. Varsity jackets, wide‑leg jeans, tailored bomber over a pleated miniskirt. It is a culture
mash‑up turned festive narrative. What was once preppy is now cross‑continent; what was once
collegiate is now couture.

Louis Vuitton Holiday 2025 — “Le Voyage des Lumières”

Louis Vuitton blends travel with festivity: a snow‑globe carousel, elegant trunks stacked like future
heirlooms, the horizon of light and luxury converging. The campaign spells journey the way
fragrance spells memory. For style lovers fully conscious of wardrobe as metaphor, this campaign
stands out not for what is worn, but why it is worn.

Max Mara Holiday 2025 — Quiet Camel, Winter Camel
Max Mara takes its staple camel‑toned coats and places them in a serene winter reverie.
Snow‑dusted landscapes, minimal embellishment, editorial pace. It is the luxury of restraint.
When less becomes loud, Max Mara’s storytelling speaks to those who dress once, well, and every
season.

Ferragamo Holiday 2025 — Gifts that Craft Legacy

Ferragamo’s campaign is about the art of gifting and dressing for the family frames in our lives.
Bags, shoes, and coats are each anchored in artisan craft and generational passage. It’s soft luxury
telling a lasting tale. For readers who make purchases with legacy in mind, Ferragamo’s holiday
narrative aligns.

Chanel “Winter Tale” Holiday Campaign — Elegance in White

Pastel snow‑walks, tweeds, delicate pearls. Luxury is a mood, not a moment. While slightly ahead
of the 2025 wave, its influence lingers and frames the season for those who favor subtlety.
This festive season it seems it is all about the memories, and making them in style. What all the
fashion campaigns seem to want to remind us is that, at the end of the day, all that matters is our
loved ones.

Words by Fabiana Gutierrez

The post 10 Fashion Campaigns That Will Instantly Put You in the Holiday Mood appeared first on Voir Fashion.

Neelam’s inclusion in this campaign is not just about aesthetics; it’s about the statement she brings with her. In a world where conformity often overshadows individuality, her unwavering commitment to her roots and her pride in her heritage make her role in this campaign as significant as it is groundbreaking. 

From Coventry to Couture: A Journey of Self-Discovery 

Neelam’s story is as inspiring as it is authentic. She didn’t grow up in the world of fashion and never saw herself as part of it. In Coventry, she was a self-proclaimed “normal working-class girl,” shy, awkward, and unsure if she fit the industry’s mould. Modelling was simply a way to save for university, but it quickly evolved into a career that would redefine her life. 

At 18, Neelam took a leap of faith and stepped into the world of modelling—not with grand ambitions, but as a means to fund her education. What she found instead was a path that would redefine her life and, in turn, the fashion industry. 

Staying True to Her Roots 

When advised to drop “Kaur” from her name to appear more racially ambiguous, Neelam refused. “I’ll always remain true to myself,” she stated. Her commitment to her identity has become her trademark. Now, as the face of Givenchy, she carries a legacy, a culture, and a fierce commitment to staying true to who she is. 

A Career Defined by Representation 

Neelam’s journey in the fashion industry began with campaigns for brands like Abercrombie & Fitch, where she first gained recognition. But it was her debut on the Dior runway last year that marked a significant turning point in her career. Walking for Dior wasn’t just a personal achievement for Neelam; it was a cultural celebration. “Deeply grateful to have been a part of this moment in history, especially as a Punjabi girl,” she shared, acknowledging how significant it was to see her culture embraced by a fashion house she had long admired. 

Givenchy, a brand known for its elegance and classic beauty, chose Neelam not just for her striking looks, but for the depth she brings to their campaigns. Her presence challenges traditional beauty standards and opens doors for other women who, like her, may have once felt they didn’t belong. 

A Continuing Legacy in Fashion 

Neelam Kaur Gill’s role in Givenchy’s FW 2024 campaign signifies a continuation of fashion’s evolving narrative—one where authenticity, diversity, and cultural pride take centre stage. Her journey from Coventry to the global stage is a testament to the power of staying true to oneself, and her influence in the fashion world is only just beginning. 

Noa Balou

The post Neelam Kaur Gill: The New Face of Givenchy’s FW 2024 Campaign appeared first on Voir Fashion.

Now, Battifarano is stepping into the limelight, releasing her own brand ‘Tony 1923’. Named after her late father and the year he was born, the brand will specialise in Unisex Luxe Streetwear. At the heart of the line is Melissa’s Italian-American heritage, with designs centered around the sassy slogan ‘Italians Do It Better’. 

As every piece from the line is Unisex, Melissa had her friends model for the line’s campaign photos, further pushing the brands inclusive motive. The campaign includes a robe coat inspired by mob boss Vincent Gigante (Vinny the Chin), which has been modelled by both sexes, giving us all the inspiration for an androgynous look. 

The line shows off Melissa’s extensive knowledge of lingerie and streetwear, merging her expertise to produce a line which offers sex appeal in comfort. This is particularly apparent with the line’s fishnet crotchless bodysuit, which was designed with the intent to simplify going to the toilet whilst wearing a bodysuit (we’ve all been there!). The line’s leather crop top also comes with a sewn in wired bra, providing support whilst looking slick and sexy. 

For the knitwear side of the line, Battifarano let her technical expertise do the talking; with an LBD designed not to scrunch or gape in any areas, engineered to cinch the waist and accentuate the natural curve of your body, whilst having interesting features such as the tight hood to set the design apart from your usual LBDs. 

‘Tony 1923’ has had a distinct debut, with a clear message of having an accessible line with Italian-American culture at the heart of the brand, honouring Melissa’s late father. We are excited to see what is next from Melissa Battifarano and her brand as she steps into her own spotlight. 

£ 69.80

Tony 1923 The Stallion Rib Tank

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£ 477.46

Tony 1923 The Eldorado Cashmere Track Jacket

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£ 110.18

Tony 1923 The Stallion Velour Pant

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£ 128.56

Tony 1923 The Mattresses Baby Tee

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Words By Nadia Clasper

_{Photo Credit: Tony 1923}

The post Rihanna’s Right Hand Woman, Melissa Battifarano, Launches Luxury Streetwear Brand ‘Tony 1923’ appeared first on Voir Fashion.

The virtual event was a creation from Italian-Angolan writer and director of Netflix’s ‘Zero ‘, Antonio Dikele di Stefano. The video rounded off with an appearance from Edward Enninful (Editor in Chief of British Vogue and Vogue’s European Editorial Director), who has always been a voice for overlooked talents.

The project was carried out by the team at WAMI, an organization set up by BIPOC designers Stella Jean and Edward Buchanan, and by Michelle Francine Ngonmo, founder of the Afro Fashion Association, a nonprofit organization established in 2015. The aim of WAMI is to recognise the contribution Black Indigenous People Of Colour have given, and continue to give the fashion industry, whilst working towards putting an end to the racism and exclusion BIPOC designers have faced; becoming a catalyst for change and representation.

The Fab Five were made up of five talented women; Sheetal Shah, Nyny Ryke Goungou, Romy Calzado Celda, Zineb Hazim and Judith Saint Germain. The designers are now based in Italy, but each originate from five different countries; Morocco, Haiti, Togo, Cuba and India.

At Voir, we wanted to celebrate these women by sharing their collections and stories.

Sheetal Shah

Beginning her training in India, Sheetal ended up securing a BA in Textile Design after studying at the Central Saint Martins School in London. She managed to fulfill two internships in Italy, one at the Cosmo Silk Factory and one in Naples.

Sheetal’s latest collection ‘Breaking Identities’, is gender-fluid and aims to elevate the conventional use of denim in Fashion, and instead transform denim into tailored suits. The collection is injected with the colours of India, acting as a memoir for India’s contribution to the fashion industry. Sheetal also pushed herself to use recycled materials, being conscious of the ongoing environmental issues with the fashion industry.

Judith Saint Jermain

After studying Fashion Design, Designer Judith Borsetto set up her own stylistic consultancy whilst she developed her skills on creating women’s accessories. Eventually, Judith was inspired to start her own line and chose to keep her original surname ‘Saint Jermain’, to symbolize the bond to her native country of Haiti.

Her latest collection ‘UNCHARTED’ is inspired by the love of her homeland, featuring colours of the Haitan flag throughout the collection. ‘UNCHARTED’ offers a range of womens footwear, made from Italian leather, and developed with Italian based manufacturer ‘Pisa’. The collection also includes belts, and jewellery engraved with the ‘J’ logo.

Nyny Ryke Goungou

Originally from Togo, Goungou went on to study at Milan’s NABA, graduating with a degree in fashion and textiles. She then continued her studies in Milan and Paris, where she mastered in lingerie-making and corsetry at the Formamod institute.

‘Ethical Chic’ is Nyny’s latest collection, centered around her appreciation for Japanese culture, whilst using African fabrications in a modern way. As the collection’s name suggests, Goungou chose to use responsible materials, and used traditional manufacturing techniques derived from her native country. She developed relationships with women artisans from Togo, leading to her experimentation with traditional Yoruba fabrics, resulting in her own reinterpretation of the fabrics, offering a similar feeling to linen.

Romy Calzado Celda

Cuban Native Romy Calzado Celda first attended art school in Udine, and then went on to study at the Burgio Fashion Institute, specializing in Fashion Design and CAD Modelling. Romy now holds a teaching role at the institute. She also has a passion for prints and ethical textiles, which she developed during her time at Etro.

Her topical and innovative collection ‘Unlabeled’ saw Calzado Celda team up with Italy-based nanotechnology company ‘Directa Plus Spa’. Through this collaboration she was able to use developed antiviral materials, such as denim coated with graphene, which can prevent the presence of viruses on the material. The collection is ethical and sustainable, allowing for garments to be washed less frequently.

Zineb Hazim

After graduating from Scuola Moda Cesena and being propelled into working in the fashion world, Zineb realised that no fashion organizations were reflecting her needs as a Muslim business woman. Taking this into her own hands, she made the very first collection aimed at Muslim business women.

Her collection ‘Business Woman’ gives Muslim women a voice, and shows that being modest does not mean you can’t dress modern. This progressive message is married with the Prince of Wales print used throughout her collection, to express the masculine and professional side of European culture. She uses bright colours such as blue and fuschia to add flavour, whilst the lengths and shapes reflect the identity of Muslim women.

Words by Nadia Clasper

_{Photo Credit: Vogue Italia}

The post These Boss Ladies Are Taking Over Italian Fashion at MFW appeared first on Voir Fashion.

GCDS

This year, we have seen a huge return of quirky clothing, with our wardrobes adopting revamped styles from the ’70s, ’90s and ’00s. This makes it the perfect timing to compliment your winter jeans with a striking in-trend jumper. GCDS’s latest collection is full of charisma, and even comes with a Looney Tunes inspired section, bringing us all the nostalgia we ever dreamed of.

£ 388

GCDS Looney Tunes Vintage Jeans Light Blue

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£ 340

GCDS Asymmetrical Dress Pink

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£ 515

GCDS Christmas Nostalgia Sweater

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£ 336

GCDS Bling Vinyl Bra Black

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KNWLS

You can always rely on Autumn to ensure wearing prints is back in trend, and this year is no different. Charlotte Knowles’ AW collection has brought us texture, prints and earthy tones; any autumn lovers dream.

£ 325

KNWLS Halcyon Leggings Orange

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£ 325

KNWLS Halcyon Legging Light Orange

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£ 150

KNWLS Limited Edition Adrenaline Scarf

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ZIMMERMANN

The rustic colour palette is a safe bet to securing a complimentary look this season, with shades to accentuate every skin tone. Zimmerman brought us their ’70s inspired ‘Fall RTW’ collection, which drew influence from the ’70s music program ‘Countdown’. The collection brings extravagant suits, coats and flares; all giving us that retro flavour.

£ 650

Zimmermann Concert Jumper Cream

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£ 695

Zimmermann Tempo Wide Leg Pant Toffee Brown

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£ 1,600

Zimmermann Concert Disc Mini Dress Lipstick Shade

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£ 675

Zimmermann Platform Sneakers Bone Multi

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£ 330

Zimmermann Crystal Drop Earrings Sunset

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16Arlington

16ARLINGTON’s AW21 collection features textures like feathers and leather, and is also made up of a rustic colour palette; brown, orange and blue. The collection was inspired by the feeling of entrapment, leading to garments that give you a feeling of needing to dress up. Kendall Jenner was seen wearing the AW collection.

£ 450

16ARLINGTON Liyu Short Cardigan Apricot

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£ 650

16ARLINGTON Shey Netted Top Blue

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£ 995

16ARLINGTON Lanao Midi dress Black

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£ 995

16ARLINGTON Alden Tailored Crepe Belted Blazer Milk Colour

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£ 1,995

16ARLINGTON Zarzar Shearling Jacket Orange

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£ 695

16ARLINGTON Valencia Ivory Ruffle Trouser

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David Koma

This season, a common theme is innovative opulence. Many designers and collections have done this by mixing silhouettes and shaping from previous decades with modern styles. One of our favourite AW collections which adhered to this was David Koma. Their collection gave many ’60s references mixed with modern fittings such as oversized jackets. “For Autumn-Winter 2021, the inspiration from the past, represents a shared sense of nostalgia, while a healthy dose of newness portrays a sense of hope in our future”, says David Koma.

£ 1,005

David Koma geometric Jacquard trousers Black/ White

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£ 770

David Koma DK London Bag

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£ 1,035

David Koma Sequin Shirt Black

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£ 1430

David Koma 3D Flower Embroidered Puffed Mini Dress

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£ 1,915

David Koma Crystal Embroidered Bustier Gown Black

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Chanel

Autumn and Winter is a perfect time to get bolder with makeup, and Chanel’s latest collection ‘Tone on Tone’ has given us inspiration for our next night out. The collection is concentrated around four adaptable shades; grey, khaki, champagne, and reddish-brown. Each colour comes with a kohl liner, liquid eyeshadow and nail varnish, all working together to achieve a harmonious look from face to fingertip.

£ 5,390

Chanel Iridescent Tweed Black Jacket

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£ 1,590

Chanel High Boots Shearling Sheepskin Black

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£ 5,140

Chanel Wool Tweed Jacket Dark Pink

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£ 455

Chanel Glass Pearls Earrings

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£ 1,160

Chanel Metal Resin and Calfskin Belt

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Words by Nadia Clasper

_{Photo Credit: @gcdswear}

The post Getting You Ready For Autumn/Winter With These Standout Campaigns appeared first on Voir Fashion.

A colossal 13 million items of clothing a week are carelessly sent to landfill with the textile industry accounting for up to 10 percent of the worlds greenhouse gas emissions. Believe it or not this is more than international aviation and shipping combined! By consumers only purchasing second-hand clothing they can help Oxfam with their work to reduce these emissions. As well you can share your finds using the hashtag ‘secondhandseptember’ and tagging Oxfam so you can do your bit and help spread the message. As if everyone partakes in altering their shopping habits these small changes can make a massive difference.

Miller has been the focal point of a stunning photoshoot which will be seen on posters in the windows of over 500 Oxfam shops. In these images she is showing off her glamorous Oxfam clothing to represent the ongoing fight with throwaway fashion. These clothing items will be available for shoppers to purchase in Oxfam’s pop-up shop in Selfridges London, so they can dress to impress too whilst contributing to a sustainable future.

Sienna Miller said “I am delighted to be the face of Oxfam’s Second Hand September to help draw attention to how choosing second-hand fashion can be kinder for our planet. These small changes can make a huge difference. And rooting around in a charity shop is like hunting for treasure. Be a magpie! #secondhandseptember”.

“Rooting around in a charity shop is like hunting for treasure.”

Sienna Miller

And she is not wrong! This campaign can be welcomed as a thrilling challenge as Oxfam’s stores have vintage gems up for grabs that can’t be found anywhere else.

Oxfam’s pop-up shop in Selfridges has been styled by the charities independent fashion advisor Bay Garnett who has included garments which will evoke nostalgia for the 1980s such as punk inspired clothing. This shop will also be selling a one-off T-shirt for the event designed by illustrator James Lacey.

Bay Garnett is a big advocate for this event as he claims, “I have always loved charity shopping – the creativity involved in putting random clothes together to make an outfit, and the independence of choosing second-hand…I  love how the Selfridges pop-up shop brings Oxfam prices to Oxford Street, making it a choice that’s accessible to everyone’s pockets.”

Other brands supporting Second Hand September includes House of Baukjen who are launching their new Pre-loved scheme as they taking customers old clothing and recycling them into something new with 50% of net proceeds donated to Oxfam. Ebay, Joules and Superdry are also companies working alongside this scheme to help the cause by giving clothing a new lease of life.

There are no excuses to not take part either as this challenge is accessible to all as people can also support this campaign by shopping on the Oxfam Online Shop. And the silver lining of these purchases is that the money you spend will be put into the charities lifechanging work. For example, they aid people in coping with severe weather events such as the Cyclone Amphan in India and Bangladesh last year as well as planning for the consequences of future climate change.

It’s more important than ever to take part in this fight as Danny Sriskandarajah, Chief Executive of Oxfam GB states “Scientists warn we have just nine years to prevent catastrophic global temperature rises so all of us – governments, companies and individuals – have a role to play in rapidly reducing carbon emissions”. So, by opting for the second-hand clothing purchase, we can leave a lighter footprint on the planet as well as showing retailers that fashion needs to be slowed down. Just because you can’t feel the effects of climate change, does not mean no one else can. That is why by donating your money to Oxfam through these second hand purchases you are helping some of the world’s poorest people cope with these climate changes.

The Oxfam x Bay Garnett pop-up shop runs from 6 September until the end of December and the money raised will go to Oxfam’s work beating poverty around the world. The charity has 70 years’ experience of championing second hand so there is no place better to spend your money. So, what are we waiting for? Let’s take part in this challenge and shop smarter for September and join Sienna Miller and many more in the battle against climate change.

Words by Josie Cooke

The post Are You Ready To Take On The Challenge Of Second-hand September? appeared first on Voir Fashion.

Credits

Videography: Harmony Korine

Music: “Shower In The Rain”

The post Eccentric Gucci appeared first on Voir Fashion.

Reminiscent of a retro disco, Gucci draw us into a kaleidoscopic party to welcome in the new year. Of course, you’ll be sporting your clinquant attire, winter shades and crystal-studded jewellery, all gifted to you with love. Thank you Petra Collins for your psychedelic vision and Cher for your dulcet tones.

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We are taken backstage with Selena Gomez in a candid interview session for the brand’s Christmas window display, where we see humorous animals engaging in witty dialogue.

Not your typical festive fashion frivolity, but we love it!

Enjoy.

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The post ‘Tis the Season to be Quirky: Coach-style appeared first on Voir Fashion.

“As everyone knows by now, music is extremely important to me” affirms Rousteing, “Lately, I’ve found myself obsessing on one special, inescapable—although usually unnoticed—type of music: the ubiquitous notes and beats that accompany almost every moment of our lives.” Furthermore, the designer has matched the freshness of the sounds with a selection of young, daring creators from all parts of the world. “Each has the passion, boldness, talent and confidence that make them perfect representatives of today’s modern and inclusive Balmain Army.”

Campaign Credits

Creative Director: Olivier Rousteing, Director: Jake Nava, Music Composers: Ludwig Göransson and Christopher Hartz

Music Executive Producer: Jon Lieberberg, Photographer: An Le, Agency: Sunshine

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The post Fashion With A Beat: The Balmain Beat appeared first on Voir Fashion.