The makeup brand has since confirmed that the collection is inspired by denim, and so the blue hue on the first post starts to make a lot of sense. The cosmetic collaboration will span across both makeup and skincare, featuring four products: the Denim Daze Eyeshadow Palette, Perfect pHit Lip Balm, Get Cheeky Clay Mask, and the Beauty Is In Your Jeans Vault. 

The Denim Daze Eyeshadow Palette features 12 shades with some inspired by a classic denim blue (as you would expect), others are inspired by the versatility of denim bringing in alternative shades of grey and brown. However, the classic denim feel is still detectable throughout the palette as it is predominantly cool toned and channels the edgier aesthetic that we associate with the denim revival. There are 5 shimmer shades and 7 matte which is a perfect balance for a versatile palette that can be used to create a variety of eye looks, which is pretty good for $16 if you ask us.

Do not be alarmed by what appears to be a blue lipstick in the collection; the Perfect pHit Lip Balm is not actually blue. The $8 lip balm changes colour when applied to the lips to create “your ultimate pink lip”. While I have always found these colour-changing products to be slightly gimmicky, some have proved to be very popular in the past and it will be interesting to see how this lip product holds up within this market.

The Get Cheeky Clay Mask is being marketed as a hydrating and pore refining mask for “*both* sets of cheeks”. From this we can infer that the mask will be suitable for both your face and body, but other than that we don’t know too much about this product. All we do know is that it retails for $11 and hopefully, we will get more information and an ingredients list once the product launches on the 30^th. 

The Beauty Is In Your Jeans Vault contains all three of the cosmetic products in the collection but also comes in a denim make-up bag by American Eagle. The Vault costs $50, whereas if you were to buy the collection individually it would only cost $35, so keep this in mind while you’re shopping. This being said, the collection does celebrate all things denim and so including the carry all in this campaign really ties the whole thing together. If you were on the hunt for a cute make-up bag, look no further.

The collection will be available in the US on March 30^th, 2023, on elfcosmetics.com and AE.com as well as in select American Eagle stores.

_{Words by: Amelia Gregory}

The post Get Ready… The E.l.f. and American Eagle Collaboration Drops This Week! appeared first on Voir Fashion.

Elf

£ 9

Elf Hydrating Face Primer

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£ 5

Elf Monochromatic Multi Blush Stick

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£ 14

Elf Halo Glow Liquid Filter

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Elf is really an amazing brand; their products are spoken about very highly in the beauty world and we can see why. Their minimal packaging reminds us of nars which is an amazing high-end make-up line. Their appeal doesn’t just stop with the packaging, their Hydrating Face primer looks and feels expensive, as it transforms your face into a flawless and smooth texture ready for you to apply your make-up.  

The Elf Monochromatic Multi Stick is a multi-use stick that can be applied to your lips, eyes, and cheeks! This little wonder has a cream-to-powder texture and is lightweight in the formula so it is easily buildable depending on your preference. It produces a sun-kissed look and is undeniably gorgeous for any make-up look.  

NYX

£ 11

NYX Bare With Me Concealer Serum

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£ 12

NYX Shine Loud High Shine Lip Colour

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The NYX Professional Bare With Me Concealer Serum has been causing a storm online for how great the product is. This product provides 24-hour coverage and hydration and is 100% vegan. The product blends very nicely and provides perfect coverage.  

The Concealer serum isn’t the only NYX product that makes you feel spoilt, the Shine Loud High Shine Lip Colour is a lovely lipstick that has both a lip gloss on one side and a lip colour on the other, so whether you’re wanting a matte finish or something glossier, your needs can be met. This lipstick is non-transferable and long-lasting, so you won’t have to worry about constantly fixing your lips when you are out.  

L’Oréal 

£ 24.99

L’Oréal Paris 1.5% Hyaluronic Acid Revitalift Filler Serum

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L’Oréal is a brand that really makes you feel pampered and cared for, their extensive skincare and makeup range means there is always something for someone and the high-class presentation of their products makes them feel expensive and lavish. For skincare enthusiasts, the L’Oréal Paris Revitalise Hyaluronic Acid is a perfect product for those looking for a serum that will hydrate your skin and promote skin growth. This serum also reduces the appearance of fine lines and improves the overall texture of your skin, making it a must-have product in any skincare routine.  

Maybelline

£ 11.99

Maybelline Lash Sensational Sky High Mascara

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We couldn’t mention Maybelline without taking a moment to talk about their amazing Sky-High Mascara that blew up online when it was released for giving the effect of false eyelashes. This mascara was truly amazing and looked stunning on the eyes. It had a similar appearance to the Too Faced Better than Sex mascara and is famous online for being a great product. This mascara is a perfect fit and one that really does feel high-end due to how effective it is at making your eyelashes look so good. 

Milani

£ 11.75

Milani Baked Blush

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If you love blushes and enjoy a buildable but rich pigmented blush, then Milani’s Backed Blushes are perfect. These blushes give off a sheer shade of soft colour to your skin and have a silky application to them which makes them feel expensive and look incredible. These blushes look great on every skin tone and have an amazing glow about them. They give a dewy sun-kissed look that is to die for, so we just had to include them on our list.  

Colour Pop

£ 7.20

ColourPop Hedwig Super Shock Highlighter

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The ColourPop Super Shock Highlighters are a gorgeous set of shiny luminous highlighters that are weightless and buildable so perfect for people who like to have a blendable product. These highlighters are soft in texture and effortlessly blend into your make-up while providing you with an irresistible shine. They look and feel high-end as their pigmentation is of good quality, once you’ve tried them, you won’t ever put them down. 

_{Words By Sophia-fai Roche}

^{Header Image : @elfcosmetics Instagram}

The post Our Favourite Brands That Feel Expensive But Have A Drugstore Price Tag appeared first on Voir Fashion.

Chasing the ideals bounded by beauty expectations is a culture that is deeply rooted in the way we compare ourselves to society. Existing in a world imaged by editing apps and filters, finding the beauty, within inner beauty itself, is a mission that so many of us are striving towards. With or without makeup, the power to feel confident in your own skin is an unparalleled triumph. However, is a quest many have found hardship in.

It’s been over a year since musician Alicia Keys embarked on her make-up free journey and since then, has inspired a movement to enlighten men and women to feel empowered in their skin. Alicia’s impact has revolutionised a generation of minds that are embracing natural beauty, making it only fitting for our favourite ‘skinfluencer’ to announce her own lifestyle beauty brand, that will be in partnership with e.l.f Beauty.

While the new range is yet to be named and even teased to the public, it’s evident that this is more than just a skincare launch. It’s a message. Featuring “skin-loving, dermatologist-developed, and cruelty-free products” the new brand radiates empowerment and inner beauty that Alicia is dedicated to.

Standing as a symbol for authentic, soulful musical artistry (none to mention her 15 Grammy victories) Alicia is also a voice and a walking movement for the encouragement of timeless and raw self-acceptance. A true inspiration for the emerging and emerged generations who are seeking to find the meaning within beauty that goes beyond the surface. At the beginning of her skincare journey, Alicia made her mark in the industry after writing a personal essay on Lenny Letter: “I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.” A voice that speaks the brand and to advocate the importance of individualism without the need for makeup.

Speaking of the launch, Tarang Amin, Chairman and CEO of e.l.f. Beauty, said: “We are beyond thrilled to leverage our strengths to help realize Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible but infuses it with an even deeper dimension.” Cruelty-free and clean beauty is a commitment that e.l.f has always stood for, making the partnership with Alicia effortlessly compatible.

So, in celebration of the brand set to launch in 2021, we are reminiscing on all the moments Alicia has inspired positivity and strength into the fear we often feel when putting down the makeup brush.

Grammy’s 2020

Alicia Keys- 2020 Grammys via shush

Undoubtedly, the Grammy’s is one of the most prestigious and notable award ceremonies to take place in honour of musicians in the industry. While artists grasp the opportunity to ‘get glam’ Alicia didn’t change a thing and stayed true to her values. Hosting the awards, Alicia shone on stage with a glowing complexion and makeup-free face. Crafted by Romy Soleimani, her ethereal look consisted of a cat-eye liner, glossy shadow, and gemstone detail, leaving her skin unapologetically free to breathe. Styling a 90’s steel Versace dress and cornrows, her Grammy’s look was quintessential Alicia. Bold yet shamelessly real.

‘Alicia’

One of the key reasons Alicia chose to embrace a no-makeup existence was her fight and desire to no longer feel covered. It’s no surprise that the glamour of the music industry can sometimes place a veil over the authenticity and truth of an artist’s message. Posing naked, natural and makeup-free on the cover of her 2020 album ‘Alicia’, she reminds us of what being a musician is really about. Stripped of the allure, our eyes were opened and enlightened to the importance of raw, true, and meaningful talent.

Alicia Keys: Time to Uncover

“Every time I left the house, I would be worried if I didn’t put on makeup: What if someone wanted a picture?? What if they POSTED it??? These were the insecure, superficial, but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me,” said Alicia in her revolutionary Lenny Letter chronicle. Opening up about her struggles with skincare positivity, her letter is an extract we should all entrust and use to explore our own identity. And to explore it makeup-free.

Words by Clare Stephenson

Graphics by Clare Stephenson

The post Alicia’s New Beauty Brand is a Voice for Loving the Skin You’re In appeared first on Voir Fashion.

We have all heard of 15 seconds of fame. What about 15 seconds to fame; TikTok the App formally known as Musical.ly has managed to take brands from obscurity to viral brands. TikTok is a video-sharing app where users can create and share 15-second videos. Unlike the former, musical.ly, the app does not only focus on lip-syncing but also a variety of different content; anything from choreographed dances to makeup tutorials this and the popularity of the app has proved an asset to brands when it comes to product placement and promotion.

American clothing brand, Guess, has used the app to their benefit, creating the hashtag campaign. They asked popular TikTok users to post transformation videos of them going from dishevelled to glamorous (wearing Guess apparel). Due to the high number of followers these famous TikTok’ers had, many users copied the video idea and got the hashtag trending- a major boost in recognising the Guess brand.

Another brand that has come out even more popular than before, thanks to TikTok, is cosmetic brand, Too Faced. 6 years after the release of their ‘Lip injection extreme plumping lip gloss’, sales were rising, with the product selling out. They eventually found out that the product was going viral on TikTok after a challenge saw users showing off the plumping effects of the gloss with before and after videos. The company took advantage of this and encouraged TikTok influencers to show off their new mascara in the same way, and it definitely worked, generating 821 million views on their hashtag .

Many other brands are using TikTok to promote new products and campaigns, these include Fenty, Sephora and even American food chain, Chipotle. Elf Cosmetics even commissioned a song for their TikTok campaign, called Eyes, Lips, Face, (after the brand name’s acronym).

Using the power of TikTok influencers, the brand now has 3.8 billion (yes, BILLION) videos using their hashtag.

Charli D’Amelio, arguably the biggest thing to come out of TikTok, has graced our screens with her simple, yet flawless videos of her choreographed dances to songs no one had heard before. Users all over the app jumped on the trend and danced to unfamiliar songs.

Songs such as

• My Oh My- Camila Cabello

• Lottery- K Camp

• Say so- Doja Cat

• Candy- Doja Cat

• The Box- Roddy Ricch

• Roxanne- Arizona Zervas

Have been made more popular by their use in TikTok videos, many accompanied by a well-thought-out dance routine that influencers on the app made famous and got trending. Their catchy tune and relatable lyrics also make for great memes, giving videos more of a 2013 ‘vine’ vibe, which was also an app for short videos, often used for funny content (RIP Vine 2013-2017). These songs have made it onto top music charts in the UK, as well as the USA, due to their recognition and popularity on the app.

The app with over 500 million users mainly teenagers, has been a platform for creatives to display their talents as it is not limited to music. Although the main demographic is teenagers more and more adults seem to enjoy the app making videos under popular hashtags. Considering the current world climate the TikTok app seems like a great way to release some creative energy indoors.

Words by Camila Karalyte

Graphics by Katie Janes

, , ’Amelio

The post 15 Seconds to Fame with TikTok: The influence of TikTok on the Fashion, Beauty and Music appeared first on Voir Fashion.