_{https://www.instagram.com/p/C8FYLnMtcxI/?hl=en&img_index=1}

The campaign attempts to bring together Bridal, Swim, and Menswear in a romantic collection that uses DI PETSA’s signature wetlook drapery. Think of ancient Greek sculpture work as you take in this campaign, looking at the way the marble work of statues such as Aphrodite of Milos or Ermis of Samothraki reflects in the craftsmanship of the drapery of the fabric, the wetlook mirroring the marble clothing that adorns the statues. With these references, DI PETSA incorporates wedding rituals whilst also subverting traditional gender roles, exploring the male and female dynamic by showing a raw and unfiltered emotion in the models, with men aggressively reaching for bouquets of flowers as their tears merge with the fabric of their garments against a stark, black background whilst women appear in a much calmer, neutral manner as they move sensually and in harmony with each other. 

_{https://www.instagram.com/dipetsa/?hl=en}

The campaign was headed by photographer Louisa Vradi and art directed by Christos Petritzis (Ruins Agency), masterfully shooting, and interpreting the heightened emotional state of falling in love through a mythological lens. Through this interpretation, we see DI PETSA exploring the arena of menswear for the first time. The brand has previously specialised in womenswear, therefore this new chapter for DI PETSA presents an exciting vision through DI PETSA’s lens of how menswear can be interpreted. Their use of the wetlook drapery in clothing intended for male-use garments will hopefully leave room for wider interpretation of menswear for the brand, perhaps for their main SS25 collection. 

_{https://www.instagram.com/dipetsa/?hl=en}

This campaign, titled Wet Brides Act II – Eros in Pain, entails 20 looks – playing into bridalwear with all-white pieces, styled with gold accents via jewellery and chains. Shell-shaped pieces and healing moonstone crystals also feature throughout the collection. DI PETSA’s first venture in menswear in this collection saw a wetlook two-piece trouser set with carefully draped, full length trousers and a cropped shirt with a peak of collarbone.

_{https://www.instagram.com/dipetsa/?hl=en}

Draped, white shirts and tiny, lace-up swim shorts also appeared in the menswear selection, igniting a sense of femininity amongst the womenswear we also see throughout the campaign. Beautiful, white dresses and bikinis allude to the bridalwear that lies at the heart of the collection, with strong references to Aphrodite and her fountain via the wetlook drapery and silhouettes of the dresses that appear akin to the dresses worn in Greek scripture and drawings of ancient Greek gods and goddesses.

_{https://www.instagram.com/p/C8CTxD9Nf2j/?hl=en}

The womenswear is intricately adorned with clear, crystal embroidery and held together with gold jewellery chains, beautifully creating a sense of ethereality, and narrating a story of transformative love and desire where vulnerability meets strength in men’s and womenswear. 

DI PETSA invites you to experience “the pain and transformative power of love” which dresses but also undresses emotions, making visible the invisible currents between us, clothes soaked in emotion. 

The film campaign can be found here. 

_{Written By Bethan Gwynne}

The post Eros Unveiled: DI PETSA’s New Collection Debuts At London Fashion Week appeared first on Voir Fashion.

How did your journey begin with Khanum’s?

Khanum’s started as a side hustle. I had lost my job through redundancy and was left unemployed for 18 months. After interviewing for jobs non stop everyday and being rejected everyday,  I finally found a full-time role. When I eventually landed this role, I told myself that I needed an additional stream of income with hopes of additional financial security. The only option for me was to start a ‘side hustle’. 

The idea to start a niche evening wear, particularly jackets, stemmed from seeing a gap in the market for affordable, luxury statement pieces. There were several established high end designer brands offering what I wanted to create but the price points were never attainable for women like myself. My personal preference and ‘financial lane’ at the time admired luxury fashion with some high street styling. I loved the luxury customer experience from the quality of clothing to the sophisticated packaging detail and wanted to create a brand which offered this. I thought, what can I do to cater to an aspirational customer like myself, and create something quite luxurious yet affordable at the same time? That’s how Khanum’s started.

£ 460

Khanum’s Kamia Black Blazer

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£ 630

Khanum’s Kamila Black Blazer

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£ 440

Khanum’s Kys Crop Blazer

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You’re an entrepreneur and saw a gap in the market! So, you didn’t have a design background at all?

No, I didn’t. I studied Law at University. It’s quite a broad subject and I feel like it’s equipped me with a lot of analytical and research skills. I specialised in Intellectual Property Law which has proven extremely beneficial to Khanum’s with the design law aspect, protecting my designs etc, so I don’t regret it at all.

With you not having a design background, which is not unheard of, how did you actually get into fashion design? What does that process look like?

Well, I feel like I’ve always been a natural creative.  My parents are Bangladeshi immigrants who came to London in the late 70s and worked in the garment-making industry. They would produce bulk orders at home for a London-based manufacturer which was just round the corner from where we lived in Brick Lane. So, I was fully exposed to garment production at home. I witnessed my mum cutting patterns and fabric on our kitchen dinner table, then stitch all those fabrics into clothing in our machine room. My dad would do the same after he’d come back from working in restaurants. My older sister was artistic too, she’d always be sketching designs. Just from observation I’d see what they’d be doing and I’d sneak off to do it myself. Creativity and design has always been with me. It’s just not something that I chose to pursue because of certain circumstantial challenges.

Wow! When did you feel like it went from a side hustle to the full-time business that it is now? 

I never saw Khanum’s as a business that would become something as amazing as it is now.  I never envisioned that at all. I thought, it’s just a side hustle, a bit of money coming in, and I’ll put it towards savings. I’ll continue my 9-5 job, because that’s the main security. However, within the first few months there was an incredible surge of brand credibility and validation through revenue and brand awareness from social media and influencers that wanted to collaborate with us. 

The first collaboration that we did was with an influencer named Charlotte Emily Sanders, who was incredibly nice. She was happy to borrow a jacket, take a mirror selfie, and from that we had so many influencers requesting to collaborate with us. It was like a domino effect. It was so natural and organic and that’s what really helped increase revenue and generate sales beyond expectation. 

In the first seven months of running the business, as a side hustle from my bedroom, I managed to solely generate six figures. I then thought, maybe I should quit my job? I had a lot of customers, and I couldn’t continue my job as well as running my business outside of that. I was picking and packing orders, responding to customer service emails and DMs, marketing and putting Instagram/email posts together before work, during lunch breaks and after work. It just got to a point where it was a lot to keep up with the demand. I sat on the idea of quitting the day job, because I was scared. The fear of losing financial security lingered from my past experience of being unemployed for 18 months. 

In my mind, I was scarred by the fact that it was hard to finally get a job and here I am now thinking about quitting? What if my business fails? What if I quit my job and I don’t get as many sales as I do right now? It was a really difficult decision. It was only 18 months after I started Khanum’s where I semi took the leap of faith. I had a conversation with my manager and I asked her if I could work part time, and that my business wouldn’t conflict with that job.  She asked if she could have a look at my business, so she looked at my website and social media. Plot twist! She knew my brand, but didn’t know it was mine. It was quite crazy. She was the one to tell me to quit my job and focus on the business. It was the push I needed.

It sounds like it was scary for you, but it’s really paid off, hasn’t it? Were there any other creative influences that you had when you were growing up?

In terms of role models in business and entrepreneurship, when I was unemployed, I read the book ‘Girl Boss’ by Sophia Amoruso. Then, the Netflix adaptation came out, and I watched that five times. If you’ve watched that, or if you’ve read the book, you can see her journey when she’s struggling with her day job, wanting to make a quick buck which then unintentionally exploded. That planted a seed in my mind and thought maybe that’s what I could do as well? 

I also read ‘How to Become an Overnight Success’ by Maria Hatzistefanis, the founder of Rodial Beauty. She detailed her entrepreneurship journey over 10 years which finally led to success. Those two were key inspirations for me in terms of starting up a business. 

In terms of key role models, without sounding cliché, I saw my mum as a great role model. I saw her raising seven kids at home, an amazing full-time mum, she was a housewife, but was also working to make ends meet. She was making clothes for all of these brands and was doing so whilst raising all of us. I just thought; she’s a woman that’s so efficient, so militant, and gets everything done. I admired that, and recognised her determination with zero excuses at all. If this woman can do all that? Why can’t I, as a woman working 9-5, with a side hustle, and also being a mother to only one child? So, in terms of resilience, efficiency and dedication, my key role model has always been my mum.

£ 1640

Khanum’s Khatt Kimono

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£ 216

Khanum’s Khefali Top

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£ 260

Khanum’s Kira Maxi Dress

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What advice would you give to aspiring creatives or people that want to go into the fashion business? 

Many say that the fashion industry is extremely saturated, but I feel like there’s a space for everyone. I think the key is to really research the market that you want to go into and find a niche. You have to stand out from the crowd and you need to have a unique selling point. Master your niche/USP, then the next key is finding methods of communicating why your brand is IT. You also need to consider your niche as finding a solution to a lot of people’s problems. For me, I thought, I’m young and I want to buy statement pieces. I love jackets, but the only other brands I saw that did those kinds of jackets are very high fashion, established brands, selling them for thousands of pounds which wasnt attainable for me. I wanted to create an affordable, luxury brand and provide the customer service and experience of a luxury brand. That way it’s honed in on both experiences, but you’re not paying the price. My advice would be to find a unique selling point and figure out the experience that you’re going to be providing for that customer.

You’ve had some exciting influencers and cool people wear your clothes. Who would you say has been your favourite person to work with so far?

Seeing Nicole Scherzinger wear a Khanum’s blazer. She was always a woman crush for me. So that was amazing.  

Is there anything exciting that you’re allowed to share with us that you’ve got coming up? 

We are launching our bridal collection next March, which is going to be incredible.. We’ve been working through the embellishment swatches and designs, we’re getting there! Khanum’s Bridal is not your traditional bridal gowns, it’s not going to be anything like that. It bridges the gap for the non-conventional bride and provides a 360 wardrobe for the brides entire wedding journey abnd experience and journey from engagement party to honeymoon fits.  That’s the niche I’ve discovered for bridal, and that’s what I want to push into. 

£ 220

Khanum’s Kiyah Maxi Dress Ivory

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£ 268

Khanum’s Kerl Mini Dress Ivory

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£ 630

Khanum’s Kamila Blazer Ivory

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Interview by Jyoti Matoo

^{Graphics Header Image By Mia Washbrook}

The post An Interview with Khanum’s Founder: Rokeya Khanum Chats Past, Future and Brand Success with Us appeared first on Voir Fashion.

Both brands have strong values and different strengths, which make this pairing unstoppable. The durability, heritage and long-standing craftsmanship of Moose and Knuckles allows a strong sense of reliability and trust of the brand. Their expertise of outerwear and luxury fashion is unmatched and globally recognised. However, TELFAR brings new, unseen, boundary pushing styles into the industry which is shaping fashion’s future. The perseverance and strong determination of the brand’s origins suggests now they have burst onto the scene, they are going nowhere. The collaboration of brand values, strengths, creativity and expertise, therefore create something very special and very strong.

The vision of creating a collection to dress those bracing the city cold has been perfectly summed up. We love what founder, Telfar Clemens, has to say on the new launch: “In New York City, coats are basically your car. So, if you work for yourself your coat is also your place of business. 

“These essentially are coats for minding your business.”

Telfar Clemens

The importance of city goers keeping warm is paramount to the two brands’ joint collaboration.

^{_{Photos: Courtesy of Moose Knuckles and Telfar}}

The collection features items such as the classic weather-resistant bomber jacket (trimmed in lamb shearling or fox fur) and matching quilted sweatsuits. TELFAR’s monogram will be quilted and embroidered on collection items and colourways of black, gold and silver will be available. An extensive shopping bag range will also be available and include small, medium and large sizes in down-filled leather and nylon. So, if you are living in a cold city or taking a city break this Winter, we suggest taking a look at the new launch available now.

£ 995

Moose Knuckles X Telfar Unisex Bomber

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£ 995

Moose Knuckles X Telfar Unisex Bomber

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£ 995

Moose Knuckles X Telfar Quilted Unizex Pants

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£ 995

Moose Knuckles X Telfar Shearling Unisex Bomber

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£ 575

Moose Knuckles X Telfar Quilted Unisex Pants

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£ 695

Moose Knuckles X Telfar Large Leather Shopping Bag

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£ 250

Moose Knuckles X Telfar Small Shopping Bag

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£ 325

Moose Knuckles X Telfar Medium Shopping Bag

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Words by Erin Wilson

^{Header Image: Moose Knuckles X Telfar}

The post Moose Knuckles X Telfar Made Coats For Minding Your Business appeared first on Voir Fashion.

Do you miss the shimmering rhinestones of 2002? Or maybe you wish the iconic chainmail dress Paris Hilton wore on her 21^st would resurface?  Or maybe you are simply looking for this year’s Christmas showstopper outfit and have been, so far, unsuccessful?

Well, luckily for all of us, Good American has just announced the launch of its most sparkling and glamorous collection yet and we are dazzling with excitement as the collection is now available to buy. The Diamond Life collection lives up to its name as everything from blazers to sweats shimmer in embroidered diamontés and crystals. Inspired by the glitz and glam of the early 2000s this collection expresses the nostalgia of the glittering past and would surely have Regina George speechless. Diamond Life offers you to relive the glamour of the past in a new and empowering fashion. After all, we all deserve to shine, right?

“There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits…. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

Khloe Kardashian, Good American

Just in time for the upcoming Christmas party season, there are plenty of star-studded choices to light up your festive wardrobe. We believe when it comes to this time of year, there’s no such thing as too sparkly. The diversity of the collection means there are also items which are perfect for adding more glamour to your everyday life. You are sure to find something that catches your eye in the Diamond Life collection. Pieces range from full glitter jumpsuits to jeans embellished with studded crystals. You will be sure to turn heads and catch the eyes of those around you as you glisten in your new Good American fit.

Co-founder, Khloe Kardashian says: “The holiday season is my absolute favorite time of the year, and I’m so excited to introduce our Diamond Life Collection. There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits, and introduced new ready-to-wear just in time for the holiday season. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

Shop The Collection Here:

£ 194

GOOD AMERICAN – Good Icon Diamond Cutout Jeans

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£ 194

GOOD AMERICAN Good 90s Crossover Jeans

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£ 157

GOOD AMERICAN Diamond Knit Tank

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£ 171

GOOD AMERICAN Diamond Knit Mini Skirt

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£ 84

GOOD AMERICAN Chainmail Tank

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£ 84

GOOD AMERICAN Chainmail Skirt

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£ 123

GOOD AMERICAN Diamond Fleece Corset

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£ 222

GOOD AMERICAN Diamond Knit Flare Pants

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Staying true to the brand’s values of inclusive and accessible fashion, pieces from the collection are available from XS through to 5XL. The brand has made ‘looking like a million dollars’ available for a much more accessible price. Garments start at the price of £74.59 and range up to £206.55. The monochromatic palette used for the collection also allows for the perfect Winter evening outfit to be constructed. Diamond Life makes creating outfits easy with its limited colour palette and consistent use of sparkles. We believe more is more with this collection and Khloe Kardashian has certainly embraced this mantra through her selection of pieces.

It is fair to say the new collection from Khloe Kardashian’s Good American, which focuses on body positivity, inclusivity and women’s empowerment captures the soul of the brand in every sparkle. Truly the diamond of the season for AW 22/23.

Words By Erin Wilson

_{Header Image: Good American Diamond Life Collection}

The post Good American’s New ‘Diamond Life’ Collection Just Dropped appeared first on Voir Fashion.

The late Virgil Abloh’s Nike Air Force 1 collection for Louis Vuitton is slated to become this year’s most hyped fashion collaboration. In honor of its emblematic last designer, the fashion house partnered with sportswear giant Nike to launch a nine-piece limited edition sneaker collection.

The two brands geared up to release a new collection created by the late designer who was the design house’s men’s artistic director. Abloh died in November after a private two-year battle with cancer.

Designed by Virgil Abloh, the collection first debuted in June 2021 at Louis Vuitton’s men’s spring 2022 show. In February, 200 pairs were sold exclusively at Sotheby’s, which auctioned the sneakers to benefit Abloh’s “Post-Modern” Scholarship Fund. The auction generated $25.3 million. Louis Vuitton and Nike also celebrated the collection in May with an exhibit in New York City.

Abloh was inspired by “Amen Break,” a drum break in the 1969 song by The Winstons, which is one of the most recognizable samples in hip-hop and jungle music. Abloh compared the drum break to the Air Force 1 sneaker, as the style was first introduced in 1982 and was a popular sneaker in New York’s hip-hop scene.

Coming from the streetwear community, the artistic director considered the Nike Air Force 1 as a cultural symbol in its own right. And today, the two fashion icons merged to create the most authentic high-end sneakers. The Air Force 1 is elevated to an art object by Virgil Abloh, who saw it as an emblem of this subculture.

The sneaker collection includes a variety of colors and design elements. The nine-piece assortment features all-white and all-black sneakers embossed with the Louis Vuitton logo, a white checkered version featuring graffiti-style art, a metallic gold style, and a multi-colored style featuring a silver chrome toe, among others.

Although the collection has already sold out on Louis Vuitton’s website, we can’t help but celebrate the streetwear and modern approach that Virgil Abloh brought to the long-established fashion house.

Words By Melodie Bitala-Samba

^{Header Image: Louis Vuitton X Nike}

The post This Years Most Hyped Sneakerhead Collab: Virgil Abloh’s Nike Air Force 1 Collection appeared first on Voir Fashion.

Cher x Versace

Two LGBTQ+ icons united. Cher and Donatella Versace, both lifelong supporters of the LGBTQ+ community, unite for Pride Month this year. The result is a limited capsule collection consisting of a Chersace T-shirt, logo socks and a Chersace baseball cap. A portion of the profits will be donated to Gender Spectrum. This organisation creates gender-sensitive and inclusive environments for all children and teens. So why not

£ 300

CHERSACE Pride T-Shirt

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£ 290

CHERSACE Pride Baseball Cap

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£ 80

CHERSACE Pride Socks

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Converse

Converse has outdone themselves this Pride Month, serving us an inclusive collection that celebrates the diverse LGBTQ+ community. This year’s collection comes in two parts featuring classics like the Chuck 70, One Star, and clothes. Converse “Pride By You” lets you create your own personalised “All- Star”, giving you the option to change laces, patches and license plate. The highlight is the patch that can be adjusted to a pride, trans, bisexual, pansexual, lesbian, or non-binary flag, allowing you to express yourself this Pride.

The second part of the collection consists of apparel, headwear and shoes in a rainbow bandana print, representing the diverse community. Converse supports organisations with annual grants all year round, including It Gets Better Project, The Ali Forney Center, Skate Like A Girl, Theater Offensive, Out Metrowest, BAGLY (the Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth), and Las Fotas Project.

£ 90

Converse Chuck Taylor All Star Lift Platform Pride By You

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£ 85

Converse Chuck 70 Pride

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£ 30

Converse Pride Classic T-Shirt

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UGG

We are a sucker for UGG’s. This June, Ugg’s popular slides come in a new pride look, inspired by different pride flags. Their vibrant pride collection, featuring Maxi and Yeah slides, socks and apparel, is here to make you feel heard and supported. UGG is donating $50,000 to SwitchBoard, a charity listening service for everyone who struggles with their sexuality, gender identity and overall wellbeing.

£ 110

UGG Fluff Yeah Pride Slide

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£ 100

UGG Fluff Yeah Pride Slide

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Coach

Also, Coach launched a small collection of bags, wallets and more to wear with pride and joy this June. Their collection features some of the bestselling pieces, with the reworked signature canvas in rainbow colours. Have you already spent a fortune on designer items this year? No worries. Buying this collection means your money goes to the Hetrick-Martin Institute, Point Foundation and CenterLink Community of LGBTQ Centers to create supportive environments where LGBTQIA+ young people can thrive.

£ 195

Coach Recycled Canvas Tote With Camo Print And Rainbow

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£ 395

Coach Willow Saddle Bag In Rainbow Signature Canvas

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£ 85

Coach Signature Slide In Rainbow Signature Canvas

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Words by: Maxi Pfeifer

_{Header Image: Coach}

The post Pride 2022 Collections That Are Making An Impact appeared first on Voir Fashion.

In a thrilling social media campaign this week, Kim K, Charlotte Lawrence, and Marilyn Melo announced the launch of Skim’s valentines edit via Instagram. The models donned silk lounge sets and slip dresses while eating cake- a tribute to a collection ‘worth melting over’.

No matter your size, shape or background Kim ensures you can have the valentines you deserve this year. The collection hosts an impressive size range from XXS to 4XL while featuring plus-sized models in their valentines Instagram campaign like Sarina Nowack; remaining faithful to the brand’s ethos of achieving ‘solutions for everybody’.

_{Photo Credit: Donna Trope for SKIMS Instagram}

The diverse collection ensures that whatever your plans this February 14th, you’ll look good doing it. If a relaxing night-in with your beau is on the cards, SKIMS Soft Lounge Robe is available in valentines-ready shades like neon orchid and ultra-pink; making the ultimate night-in attire.

_{Photo Credit: Donna Trope for SKIMS Instagram}

Or if you’re headed on a romantic dinner for two, SKIMS Soft Lounge Slip Dress in camel and bubblegum hues sees date wear re-imagined to become both flattering and fun.

And, like any good valentines collection, SKIMS have produced a valentines lingerie line to die for. SKIMS neon thongs and scoop bralettes in an impressive 15 shades make the perfect playful gift to yourself, or your partner. The collection is available now and ranges from £14 to £86.

Shop the Collection – Voir Loves:

£ 48

SKIMS Fits Everybody Slip Dress

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£ 104

SKIMS Woven Shine Tie Front Teddy

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£ 36

SKIMS Fits Everybody High Neck Bra

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£ 14

SKIMS Fits Everybody T Strong Thong

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£ 46

SKIMS Micro Cording V Crop Top

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£ 20

SKIMS Micro Cording Dip String Thong

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Words by Olivia Booth

_{Header Image: Donna Trope for SKIMS Instagram}

The post SKIMS Gives Us a Sexy, Silky and Sultry Valentines appeared first on Voir Fashion.

Following popular opinion, Burberry is the pinnacle of quintessential British fashion. It’s the powerhouse that is home to the globally recognised tartan print and iconic trench coat, styled by iconic stars of current and late, including Audrey Hepburn and Rihanna. While it continues to uphold its intrinsic heritage of an elegant and sophisticated approach to its design, the appointment of Chief Creative Officer Riccardo Tisci took the brand in a new direction to inject a modern-day twist, along with its iconic trademark check.

Powering through the new adaptions of the digital world, the British luxury brand launched their TB Summer Monogram collection this week, paired with an unconventional geometric campaign video featuring a CGI adaptation of Kendall Jenner. To present their latest collection Kendall also brought her CGI character to life and fashioned her own at-home campaign, taken on her laptop. If taking a selfie wasn’t already hard enough.

Kendall for the TB Summer Monogram campaign/ Official Burberry Youtube Channel

The inspiration for the collection is derived from the motivation to ‘embody the free spirit and optimism of summer’ through each piece. Something which we need to be reminded of. To capture the energy of this collection Tisci worked with creatives like photographer Nick Knight, art director Peter Saville, and stylist Katy England to capture the collection and present it in their most inventive campaign video yet. A play on VR and realism.

The collection sparks a contrast between feminine and masculine design as each piece is adorned in a large print of the intertwined TB logos, featured in a striking colour palette of cerulean blue, beige tones, and notes of bright orange. Not only honouring its creator and original design, Thomas Burberry, but bringing liveliness and innovation to this latest collection.

The extensive collection is ready-to-wear, so features a versatile array of vivacious summer apparel such as a silk slip dress, poplin shirt, swimwear, and a unisex hoodie. As well as accessories essential for summer; a fold-over cobalt shoulder bag, a duo of espadrilles, and B Motif Square Sunglasses. And of course, the collection wouldn’t be completed with a couple unique, limited-edition pieces such as a £3,490 surfboard and monogram bucket hat.

If the collection launch couldn’t get any more eccentric, they also released their third video game, named ‘B-Surf’ in light of the monogram collection. Allowing players to dress up their character in TB attire and put their virtual surfboard to the test. Fair to say Burberry have embraced the new-found love for the digital world.

The TB Summer Monogram Collection is available to shop on the Burberry website now.

Words by Clare Stephenson

Graphics by Sara Carpiniello

The post Burberry Have Dropped Their TB Summer Monogram Collection- Featuring a Surfboard appeared first on Voir Fashion.

Brave, indomitable, and oh so romantic, the house of Alexander McQueen never ceases to impress. With the latest launch of the Pre-Autumn/Winter collection, Creative Director Sarah Burton takes us on a trip to the Welsh Countryside –without forgetting that magical touch of McQueen fantasy along the way.

Intrinsically British, the inspiration for the collection is derived from the British Art Nouveau and Arts and Craft Movement whilst also drawing upon Welsh Heritage and Northern Landscapes. Taking us back to the fundamentals of nature, and in true McQueen style, we are reminded of the fantasy that lays beneath the surface if we look close enough. The House notes their inspiration from the “core of the earth and the treasures beneath its surface”: this treasure being something every fashion-lover strives for.

An indulgent array of earthy tones: hints of silver, copper, and glistening gold, the collection is luxurious to the eye. With a sharp tailored gold suit flaunting down the catwalk in the Autumn/Winter 2020 show, which is available to watch on the McQueen site, it is difficult to control our excitement. The connection to nature was kept alive during the show with fleeting nature sounds and a reading from the work of Welsh poet, Dylan Thomas. We can only admire the immense consideration and work that has gone into the collection, right down to every small detail.

Photographed in the atmospheric countryside, the seductive red of asymmetric sculpted knitwear and satin gowns is warming against a crisp landscape. Ranging from daytime looks: longline tweed jackets, flattering peg trousers or midi knits, to extravagant evening dresses, every look stands out. Even the more subtle, darker pieces, allure with statement accessories, be it a chunky gold earing or belt, boots with gold detail, or a necklace resembling a jewel pulled straight from Mother Earth.

Amongst this extravagance, Sarah Burton retains that heartening feel amongst a patchwork of Welsh blankets, which she describes as a “sense of protection in the clothes, of safety and comfort”. A McQueen Woman can feel courageous and powerful, whilst retaining that sense of homeliness and comfort that admittedly we all need from time to time.

We simply love how the Pre – Autumn/Winter 2020 collection is taking us back to our true home: Mother Earth and is a reminder of that natural inspiration that the McQueen House is so lovingly adored for. As with every McQueen collection, the romance is more alive than ever, and it is safe to say we have fallen in love all over again.

Shop the collection here.

Words by Brooke Savino

Graphics by Georgia Walters

The post Alexander McQueen Releases Pre-Autumn/Winter 2020 Collection appeared first on Voir Fashion.

Balenciaga under Demna Gvasalia has become one of the most creative and sought-after fashion brands. You may know the brand from their iconic handbags, belt bags to puffer jackets but Demna has managed to transform the brand into more than that.

Demna Gvasalia is a Georgian designer known as one of the founders of the contemporary fashion brand Vetements and the current creative director of Balenciaga. His previous works with Vetements helped the designer develop a unique style as his designs stemmed from creating subversive fashion.

Since accepting the title of creative director of Balenciaga in 2015, Demna has transformed the brand with his subversive fashion roots and creative nature. Today the brand has become a mirror to society as with each season his collection campaigns are seen to present aspects of society in a way that we haven’t viewed before. His style is also seen in the casting of his shows. Unlike other designers, Demna presents his collections with people of different ages and looks, allowing his message to be interpreted first.

Commenting on celebrity culture for its spring 2018 campaign Balenciaga featured Models posing as celebrities being captured by paparazzi. In clothing from Balenciaga, the models played the role of ‘no cameras please’ as they hid their faces from the camera using collection Balenciaga bag. The photographs were taken by actual French paparazzi and credited. In the same year for the menswear campaign, Demna sought out to bring back the cringey family mall picture. You know the one where way back when during the holidays or special occasion you would get your picture taken at the mall with your family. For this campaign, Demna sought after Robbie Augspurger, a professional photographer specialising in reviving throwback portraiture.

For the Spring-Summer 20 collection, Balenciaga took up the media, specifically the news in a haunting take of the evening news. In the ad, Balenciaga stages an actual news segment where the Tv anchors wearing Balenciaga reporting on climate change and politics. Throughout the video, although their lips were moving the only sound that was heard was ominous instrumental music. Through this campaign, Balenciaga highlights issues like climate change and the role the media plays in highlighting what’s important.

Balenciaga Summer 20 from Official Balenciaga Youtube Channel

For the Fall 20 campaign the brand releases a video titled Real Balenciaga as a precursor to their fall 20 campaign video. In a video that can only be described as keeping up with Balenciaga. The brand presents its campaign with models dressed in Balenciaga staged in the same format as the intro to Keeping up with the Kardashians. This campaign is a criticism of reality Tv as it is not real anymore. If we were not sure before, we are now as Balenciaga came out with their actual Fall 20 collection which is a depiction of reality but in Balenciaga. The campaign although also staged managed to present life in 3 dimensions highlighting love and the highs and lows of life. In True Demna fashion the campaign was cast authentically, that we could assume we are watching real-life events. Furthering the message from the first video of the inauthenticity of reality TV.

Balenciaga Fall 2020 from Official Balenciaga Youtube channel

Real Balenciaga from Official Balenciaga Youtube channel

Demna Gvasalia has shown that a brand can be both extensively creative and commercial as his dream of Balenciaga being a mirror and critic to society has only increased the brand’s commerciality. We look forward to Balenciaga’s insight into 2020.

Words by Precious Njogu

Graphics by Clare Stephenson

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