Whilst brands like Dermalogica have launched interactive, 3D virtual experiences, labels such as Nars have not only created a collection of NFTs, but have partnered with Roblox to incentivise users to remain engaged with their products – whether physically, or online. From Fenty Beauty’s decision to file a trademark for virtual downloadable goods, to L’Oréal’s 17 trademark applications linked to NFTs, it can’t be denied that the beauty world is set to tackle just about anything that comes its way.

Below, you’ll find everything you need to know about the five beauty brands that are taking the metaverse by storm.

Dermalogica

In July 2021, Dermalogica soft-launched its virtual reality e-commerce storefront, enabling users to purchase featured products. Whilst including an avatar of Dermalogica’s VP of Technology and Innovation, Dr. Angela Murphy, users can employ a Dermalogica aesthetician locator, utilise a free skin analysis face mapping tool, and even watch educational videos on the brand’s latest products. Whilst heightening brand awareness and driving website traffic, it’s Dermalogica that undoubtedly has innovation at its forefront.

Nars

Sold via NFT marketplace Truesy to intentionally coincide with National Orgasm Day, in July 2021, Nars Cosmetics commissioned three artists to create NFTs inspired by their signature Orgasm line, with prices ranging from $50 to $500. To make matters more exciting, Nars further entered the metaverse when they partnered with Supersocial to launch an immersive virtual experience on Roblox. The feature, known as Nars Color Quest, was inspired by the brand’s Laguna and Light Reflecting product franchises, depicted via four different islands. Each is home to a non-playable character, including founder and creative director François Nars, where users can use virtual currency to purchase a plethora of virtual looks and merchandise – building their very own makeup palettes inspired by real-life products. Targeting 13 to 24 year-olds, Nars are inevitably set to conquer the next generation of beauty fanatics.

Clinique

Recently, Clinique launched its inclusive ‘Metaverse Like Us’ NFT project, partnering with makeup artists Sheika Daley, Emira D’Spain, and Tess Daly. Within the brands collection of avatars, 60% depict people of colour and 20% represent those suffering from issues such as Vitiligo and Down Syndrome, ensuring that a wide range of communities receive the representation they deserve in the virtual realm. Whilst the avatars are more than just images and can be used to travel between different metaverse spaces, each of the beauty looks represent an achievable reality utilising Clinique’s staple products. In addition to boosting sales, Clinique is simultaneously opposing the unrealistic beauty standards that are embedded within our everyday reality, taking advantage of new technologies to advocate individuality in all its shapes and sizes.

Byredo

As an increasing number of its counterparts continue to invest in the digital realm, Byredo has caught on. Partnering with Nike’s digital fashion startup, RTFKT, the pair are set to release a series of “digital and physical fragrances.” Made up of 26 different components that reflect a variety of emotions, such as harmony and naivety, the collectable smells are available in limited numbers, solely existing within Web 3.0 and flaunting their title as ‘the scent of the metaverse.’ Both bold and experimental, we wouldn’t expect anything less from a label like Byredo.

Charlotte Tilbury

This April, Charlotte Tilbury launched its 3-Dimensional, immersive virtual shopping world, including a virtual try-on feature as well as the chance to book 1-2-1 virtual consultations. Collaborating with e-commerce platform Obsess to launch the Pillow Talk Party Virtual Wonderland, guests are met by a 3D avatar of Charlotte Tilbury herself, accessing exclusive content and engaging with the ‘shop with friends’ feature. What better way to celebrate the success of a collection as iconic as this one?

Words by Gracie Eastwood

^{Header Image: @metaversefashionweeks}

The post Why The Metaverse Is Beauty’s Greatest Virtual Playground appeared first on Voir Fashion.

Wearing a mask on the regular is now a part of our day to day existence– but that doesn’t mean that mask-acne has to be.

There are a few things you can do before your skincare regime even starts to help prevent mask-acne: making sure you wash out your mask (if it’s reusable) each night is a great step to prevent bacteria transferring to your skin. Couple that with refraining from chucking your mask in a back pocket or loose in your bag – where it can come into contact with more bacteria – and you’re already on the right track.

When it comes to your skincare products, you want to make sure you are clearing away any acne-causing bacteria while treating your skin sensitively to reduce any inflammation. So, these are our top picks to help you do just that:

Cleanser

La Roche Posay Effaclar Purifying Foaming Gel Cleanser for Oily Skin

£12.50 for 200ml

The friction from the mask is likely to cause an influx in your skin’s sensitivity, so start off your routine will a gentle, foaming cleanser. Something like ‘La Roche Posay’s Effaclar Purifying Foaming Gel Cleanser for Oily Skin’ will do the trick. This will remove any build-up of oil and dirt, while still being very gentle on the skin. It is also alcohol-free, so it won’t dry out the skin.

Exfoliator

Alpha H Liquid Gold

£33.50 for 100ml

Next step: exfoliate. There is an array of choices in this department – but a chemical exfoliant rather than a physical one will prevent further irritation while still giving you a deep clean. Our pick is Alpha H’s ‘Liquid Gold’: sweep over clean skin a few nights a week, and the glycolic acid will prevent breakouts while giving you a fresh-faced glow by morning.

SPF

Kiehls Ultra Light Daily UV Defence Aqua Gel

£29.00 for 30ml

Just remember to use an SPF whenever you are exfoliating – our pick is Kiehls’ ‘Ultra Light Daily UV Defence Aqua Gel’. Its non-comedogenic – meaning it won’t clog the skin – and it’s SPF 50, so will keep you protected. (Using an SPF also prevents acne-scarring!)

Moisturiser

Clinique Moisture Surge

£25.00 for 30ml

A lot of people skip moisturiser when trying to combat breakouts in a bid to keep oil at bay, but this often just makes matters worse. If you dry out the skin too much, it can cause oil production to go into over-drive and cause more clogging of pores. Go for a non-oil-based moisturiser, avoiding anything that could sit heavy on the skin. Clinique’s ‘moisture surge’ is a water-based gel-cream, that sinks into the skin instantly, leaving it hydrated and plumped.

Mask

Origins Active Charcoal Mask

£22.00 for 75ml

Adding a mask into your skincare routine once a week will give your skin a chance to completely reset. A charcoal mask is a must-have for an anti-acne regime – charcoal will draw out impurities in the skin, de-clogging your pores, and diminishing your blemishes. Origins’ ‘Active Charcoal Mask’ does just this, with added White China Clay to absorb environmental toxins.

Targeted Treatments

Origins Super Spot Remover

£16.00 for 10ml

To really go the extra mile and target specific breakouts, you can use a topical treatment like origins’ ‘Super Spot Remover’ and apply it directly onto any breakouts. It uses salicylic acid – another great spot-fighting ingredient – to help to eliminate acne and prevent any future breakouts.

Foreo Espalda

£129.00

Our final pick for fighting mask-acne is Foreo’s ‘Espalda’ – an acne treatment pen that uses blue LED light and T-Sonic pulsations to destroy acne-causing bacteria on the skin without causing any irritation or dryness. This one is slightly higher in price range – but it’s a pioneer of future anti-acne treatments, combining high-end skincare with new technologies, and is the cherry on top of our mask-acne fighting regime.

Words by Allegra Campbell Boreham

Graphics by Georgia Walters

The post Our Top Skincare Picks to Help Combat Mask-Acne appeared first on Voir Fashion.

Let’s face facts, applying sun cream may be the only pitfall about being on holiday. Yes, SPF is absolutely mandatory and the key ingredient for bronzed skin, but the process of getting there is simply a faff and a sticky mess. Well, let us introduce you to the world of stick sun cream. Yes, you heard that right. That is sun cream in a solid formula.

So, for those avid cream haters out there, everything you hate about your squeezy tube lotion, a stick won’t give you the same problems. And here’s why…

They are non-sticky

We’ve all been there. You’ve just applied a fresh layer of sun cream only to be covered in sand 10 seconds later. Sometimes it makes you want to pack up your things and leave the beach altogether. Well, that won’t be the case with a stick cream. The majority of them have a non-sticky formula. Yeh, that’s right sand. You’ve been defeated.

Convenient for touch-ups

Stick creams are beach bag friendly and don’t run the risk of giving the inside of your bag a makeover if it leaks anywhere. While most stick creams are water and sweat resistant, the convenience of them means you can quickly re-apply and carry on. Bish, bash, bosh.

Good for those hard to reach areas

Tip of your nose. Ears. Toes. Under bikini straps. They all tend to get neglected when it comes to sun cream application. Well with a stick, you have no excuse. A few strokes over those areas and you can say bye-bye to streaky burns.

Ideal for delicate skin

Yes, you could spend your time applying a stick cream all over your body, and maybe squeezy tube cream is better for that. But applying regular liquid SPF can be a hella awkward to apply around sensitive eyes or even on your lips. So, that’s where a stick can step in, keeping your eyeballs SPF free.

No white cast

We have all gotten carried away when it comes to creaming up for the day. It’s one thing to be sensible, and another to apply so much that you end up looking like a ghost. Which just isn’t the look you want to achieve on holiday, right? Well, get a load of this. With stick creams, you don’t even need to rub them in. Now that really is a holiday.

Check out our go-to stick sun creams that we’ll be reaching for this summer. Trust us, once you go stick, you won’t be going back.

1. La Roche-Posay Anthelios Stick SPF 50+ £8.25

2. Elizabeth Arden Eight Hour Cream Sun Defence Stick SPF 50 £15.00

3. Sol de Janeiro Bum Bum Sol Stick SPF 50 £24.00

4. Clinique Targeted Protection Stick SPF 35 £19.00

5. Fresh Sugar Sport Treatment Sunscreen SPF 30 £22.50

Words and Cover by Clare Stephenson

Graphics by Georgia Walters

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The post Everything You Need to Know About Sun Sticks appeared first on Voir Fashion.

Glamglow’s Dreamduo Overnight Transforming Treatment and Mudmasky’s Sleep Repair Renewal Nourishing Mask are both great overnight masks for all skin types. They focus on plumping, hydrating and nourishing the skin. The Mudmasky is a light, creamy texture and so may be even more effective for oily skin. Guerlain also have an overnight treatment suitable for all skin types. Their Midnight Secret promises to reduce puffiness and tiredness, so is perfect for troubled sleepers or night owls.

For older skin, there’s an array of overnight treatments which claim to keep wrinkles at bay. Filorga’s Sleep and Peel treatment attack fine lines and pigmentation in the skin, leaving your skin looking youthful and even in tone. Khiel’s Midnight Recovery Concentrate is also perfect for aged skin. The facial oil soothes and nourishes in the night, allowing you to wake up with more toned and radiant looking skin, with the additional benefit of a nearly completely natural ingredient base. If you want to splurge, Sarah Chapman and Estee Lauder both do luxurious overnight treatments. Chapman’s Skinesis Overnight Facial is a silky serum rich with vitamins, omega oils and antioxidants, giving instant results for dull and tired-looking skin. Estee Lauder’s Advanced Night Repair reduces the look of key signs of ageing and promises immediate hydration

For drier skin types, Clinique’s popular Moisture Surge Overnight Mask intensely hydrates whilst you sleep, so you can wake up with replenished, nourished, healthy-looking skin. The Body Shop has a more affordable alternative with their Hemp Overnight Nourishing Rescue Mask at £18. Your skin will be softer and dewier, without oiliness or residue. Hemp seed oil is known for its nourishing and skin-restoring properties which will relieve dry skin of its tight feeling. For a similar price, Glow Recipe have an overnight face mask inspired by Korean skincare. Their Avocado Melt Sleeping Mask is a creamy formula packed with avocado to nourish and manuka honey to firm. However, for those with more oily skin, Klairs Freshly Juiced Vitamin E Mask has a unique texture which clings to the skin and absorbs with speed but is still light enough to use throughout the day.

It’s important to give attention to your eyes and lips too, both of which can also be treated overnight. Laneige do a range of sleeping masks for both eyes and lips which hydrate, plump and depuff, so you wake up fresh-faced with well-rested and healthy-looking eyes and lips. Burt’s bees also do a very affordable moisturising lip mask which can be used at any time of day.

With all overnight products, you can lay back, let your skin do the work and wake up with results. It’s the ideal solution for hectic schedules: you can be running around all day, swipe on an overnight mask and leave people wondering how on earth you do it all and have flawless, radiant-looking skin at the same time!

Words by Amy Ellis

Graphics by Séverine Denis-Lessard

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The post What’s Missing From Your Overnight Skincare Routine? appeared first on Voir Fashion.

The winter months can be incredibly harsh on your skin, with many experiencing dryness, sensitivity and breakouts once the initial coldness hits. Sub-zero temperatures and pesky spots may make you want to curl up in a ball at times, but with the countdown to Christmas well under way- there simply isn’t time to hibernate.

So whether you’ve been naughty or nice, Voir wants to help you achieve that winter glow this year.

It’s the thought that counts…

The party season can be a huge stress to your mind and body. The physical stresses your body has to battle at Christmas might include an increased consumption of alcohol or indulgent foods, a hectic schedule or a lack of sleep. While all of which can play a big part in the festive fun, the combination of all these factors can wreak havoc to your complexion…

It all starts from within, so cut down on the drinking where possible and remember to rest-up. If the partying is non-negotiable, simply remember to rehydrate on the following days and try to give yourself some silent nights.

Becoming an ice queen

Low temperatures can be damaging to the outer layers of your skin by causing micro-tears which allow water and oil to escape and disrupting your usual patterns of sebum production. This disturbance to your skins natural equilibrium can lead to patchy dryness, blemishes and spots. Ensuring your skin is well moisturised will help to prevent these tears and as such, reduce sensitivity and other unpleasant dermal symptoms induced by the cold.

Often, in the winter months, your usual moisturiser will not be nourishing enough to suffice and a thicker, creamier moisturiser can be advisable (dependent on your skin type).

Products we love for…Dry skin:

1). La Mer Crème de la Mer £230

2). Clinique Moisture Surge £25Normal skin:

3). Clinique Dramatically Different Moisturising Lotion £18.50

4). Charlotte Tilbury Magic Cream £49Combination skin:

5). Clarins Extra-Firming Day Cream £596). Fresh Rose Deep Cream £35Oily skin:

7). Nivea Refreshingly Soft £2.79

8). Mario Badescu Oil-Free Moisturiser £18

It’s not what you asked for…

For those surprise blemishes that do break through, we recommend a cleanser- which is effective at preventing dirt and oil clogging your pores, and an on the spot anti-inflammatory treatment- as some all-over spot treatments can contribute to dryness, thus, making the problem worse.

Our favourite anti-spot cleanser and on-the-spot treatment are both from Mario Badescu. You can get the Acne Facial Cleanser and Spot Drying Lotion individually or as a set and they work amazingly together to tackle breakouts from all angles.

Find the products here…

1). Mario Badescu Acne Facial Cleanser £14

2). Mario Badescu Spot Drying Lotion £16

The finishing touch

Primer is the glow-getter’s holy grail when the sun isn’t shining. Once you’ve lathered on the moisturiser, you want to lock that hydration in and create a beautiful base that will help your skin to glow as bright as the Christmas tree – while giving your makeup the longevity it needs.

Our top 3 primers for the season:1). Yves Saint Laurent Touce Éclat Blur £30 (for that Christmassy, glittery glow)

2). Too Faced Hangover Primer £26 (for obvious reasons)

3). The Ordinary High-Adherence Silicone Primer £3.90 (for a look that lasts all night- on a budget).

So, that’s it. The gift of good skin, from us to you- you’re very welcome. And if you want to complete the glowy look with a power lip combo- check out our Christmas Lipstick guide.

Words by Chloe Charalambous

Graphics by Araceli Alonso

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The post Santa Baby, Please Can My Skin Clear Up This Christmas? appeared first on Voir Fashion.