If there’s one thing Kim Kardashian knows, it’s what makes a good bikini. SKIMS’ next drop of their newest Swim category, launching on today, promises to make a splash in the swimwear department. So get surfing because this line is guaranteed to flood the Internet.
The 23 mix and match silhouettes of the collection sees the reinvention of customer favourites such as zip-up one pieces, updated micro styles and cut out Monokinis as well as new elements including Swim Gloves, the Swim Tank Dress and the Swim Cycle Suit to merge functionality with style.
Fun, youthful, sexy, bold yet minimalist, the versatile collection is suited towards all bodies with a range of styles, colours and sizes from XXS-4XL while continuing to embody SKIMS’ signature fit, style and ethos. It is also the first collection to be created using recycled nylon fabrics as the brand experiments with new technology and fabrications.
The campaign features icons including Paris Jackson, Bella Poarch, and Madison Bailey and was shot by 2000’s alternative photographer Mark Hunter, also known as Cobra Snake, renowned for his iconic unadulterated and unfiltered photographic style.
Looking as sweet as ice cream, Bella Poarch wears the Scoop Neck One piece and Swim Gloves in new colour Taffy. She said: “I’m so thrilled to be a part of the new SKIMS Swim campaign! I’m obsessed with the new collection – from gloves to dresses, there is so much to choose from and I love how the brand always pushes style boundaries this way. I couldn’t be more excited to work with them.”
Madison Bailey looks hot af by the pool in the Cut Out Monokini. “SKIMS is known for their iconic campaigns, so to be a part of the latest one for Swim was so exciting! I’m a huge fan of the brand and this collection is so fun, I’ll be wearing it all summer long,” she said.
The collection will be available for purchase exclusively on SKIMS.com from 28th July with prices ranging from £32- £108.
Words by Emily Hemsley
Header image: @skims