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Fashion

1 year ago, by Voir Editorial Team The Cool Girl Brands That Should be on Your Radar!

1 year ago, by Voir Editorial Team

The Cool Girl Brands That Should be on Your Radar!

There is nothing worse than seeing the coolest outfits online but having no idea where they are from. This is an issue that plagues our existence, we spend hours trawling the internet often with no success. However, sometimes these searches are fruitful; either we find the piece that we were looking for or we stumble upon something even better. This list compiles some of our best finds, all so that you can avoid the trials and tribulations of online shopping whilst staying ahead of trends. 

Rezek Studio

Rezek Studio is a brand that we have been seeing all over our Instagram feed. Every fashion girl, from Matilda Djerf to Kourtney Kardashian, has been wearing their pieces. Their metallic corset co-ords are the cool-girl night out look of the moment and the brand has been a pioneer of the corsage trend that has been taking over recently. 

They also just gave us a sneak peek at their upcoming collection on Instagram and it’s safe to say you’re going to want to be pre-ordering it. The Instagram Reel showed us an entirely pink look with both their trademark metallics (this time in the form of hotpants ready for summer) and corsages; and we want it all.


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Simuero

Simuero’s ‘jungle jewellery’ are about to become the ‘it-girl’ statement jewellery pieces. Their chunky molten rings and necklaces are the perfect eye-catching items that are not excessively ‘blingy’ but will leave people wondering where you got them from. As jewellery trends are rapidly changing, chunkier and more natural-appearing pieces will be favoured over diamonds and sparkles; and this is where Simuero comes in to play. 


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Gimaguas

Gimaguas was founded by Spanish twins Sayana and Claudia and their collections epitomise the aesthetic of a Mediterranean summer. Their fun take on knits, dresses and skirts are perfect for your holiday wardrobe if you’re hoping to channel the effortless beach chic or ‘coastal cowgirl’ aesthetic. 

To make this collection even cooler, they’ve just come out with some must-have swimwear pieces that we desperately want to wear on a sunny holiday this year. Plus, they have the cutest tote-bags that can fit everything you could possibly need for a beach day.


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Miræ Paris

This is an Emily Ratajkowski approved brand, which means one thing and one thing only; it is a certified cool girl brand. Miræ’s Y2K inspired butterfly dresses firmly placed the brand on the map and since then it has continued to be at the forefront of adventurous yet effortless styling. Their bold and unique designs are sure to set you about from the crowd, until their dresses inevitably become the uniform of the crowd, so act fast if you want to stay ahead of the curve. 

Their latest collection draws a lot of inspiration from western influences, full of tassels, ruffles and even their very own cowboy hats. If you’re looking for a festival outfit that will set you miles ahead of the it-girls, we recommend you run to this collection immediately.


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Bare Minimale

If you are looking to buy into the sheer trend in 2023, look no further than Bare Minimale. From sheer mini dresses to lace co-ords they are the perfect place to shop for this trend, but once you start browsing the website, you’ll realise that there is so much more to this brand than just that. They have a beautiful selection of pieces that perfectly capture the prettiness of femininity. A lot of the items come as co-ords that can be styled together in a hyper-feminine way or could be mixed and matched with more traditionally masculine pieces to create a striking juxtaposition within your look. 


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Words by Amelia Gregory

Header Graphic by Rezek Studio

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