All Photos Credited To Burberry
Burberry has just dropped a massive advertising campaign to push its signature bag, the Olympia.
Now that we are all getting out and about again, the brand’s latest push recruits FKA twigs, Kendall Jenner and Shygirl to promote the over-the-shoulder accessory. In a statement, Creative Chief of Burberry Riccardo Tisci said:
“When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity.”
The brand hails these women as ‘modern goddesses’ wearing the Olympia in an ‘ancient world reimagined’. The bag takes on a beautifully classic, sculptural form in its crescent shape – a modern take on a timeless piece.
You’ll be able to pick one up at the series of Olympia-themed pop-ups scattered around department stores of the brand’s key retail partners – including Harrods, Goodman, Galaxy Macau and Nanjing Deji Plaza. With an assortment of Olympia varying in shapes, style and colours combined with the chance to experience the brand’s new AR initiative (which spotlights the craftmanship of Burberry and inspiration behind the accessory) the pop-ups are sure to be busy.