PUMA has announced a first-of-its-kind conference to centre Gen Z in sustainable fashion conversations supported by Cara Delevingne.
Conference of the People will be held live from London and streamed worldwide on 6th September 2022.
The unprecedented event will allow PUMA’s industry peers, activists and consumers to come together and discuss solutions to some of the fashion industry’s most pressing sustainability challenges whilst amplifying the voices of young people around the world.
Not just a pretty face, Cara Delevingne is also a keen activist, she said: “Together with PUMA, I have worked on sustainability topics for several years and together we have launched more sustainable collections such as Exhale.”
“It is important to continue the debate about this topic so we can find solutions to environmental issues such as climate change, waste management and biodiversity.” We couldn’t agree more!
Hosted by Cara, PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours, the brand is compiling panels that will feature some of the most prominent voices in sustainable fashion along with some famous faces.
Topics for discussion will include tackling waste, using more sustainable materials, impacting climate change and finding ways for the industry to collaborate to achieve results sooner.
“We will focus on Gen Z during this event, as we want to give this generation a voice when it comes to the decisions that have to be made today to shape a more sustainable future,” said Bjørn Gulden, CEO of PUMA.
Recently praised for topping the Business of Fashion’s Sustainability Index 2022, earlier this year PUMA announced that it had reduced its carbon emissions between 2017 and 2021 and aims to make nine out of 10 products from more sustainable materials by 2025. To learn more about Conference of the People and to register interest visit PUMACOP.com and follow @PUMA and @PUMA.UK on socials. The event will start on September 6 at 12pm BST and the live stream will be free to access.
Words by Emily Hemsley
Header Image Courtesy of Puma