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1 week ago, by Voir Editorial Team Kérastase Have Extended Their Blond Absolu Range And It’s Changing The Bleaching Game

1 week ago, by Voir Editorial Team

Kérastase Have Extended Their Blond Absolu Range And It’s Changing The Bleaching Game

Photo Credit: Kerastase

As the years have gone by, going blonde has been made considerably easier with breakthrough treatments transforming bleach-induced disasters. Today, luxury haircare brand Kérastase have launched an all-new complementing extension to their renowned Blond Absolu line called Cicaextreme, that promises post-bleached hair will be 95% stronger and 85% more hydrated. 

This post-procedure healing trio works to mix and match with other Blond Absolu treatments, offering a new level of customization to best suit your individual hair needs. You’ll find an ultra-moisturising post bleaching shampoo, an intensely restorative post bleaching hair mask, and an intense blonde strengthening oil to repair porous, dry, and frizzy hair.

Inspired by global skincare brands using the power-house ingredient known as ‘cica,’ the range has been bolstered with pollution fighting, moisture infusing, and anti-inflammatory properties to promote healing from the get-go. Additionally, low molecular Hyaluronic Acid aids this process by leaving locks healthy and 65% softer—no wonder model and actress Emily Ratajkowski supports them wholeheartedly, trading in her signature brunette for daring blonde. 

Kérastase are daring us to go bold with our blonde too—and with such an overwhelming selection of effective post-bleaching repair treatments to choose from, we don’t see why not. 

“We consider these blondes the most daring, the most demanding, the ones who need the most care. And the more you dare, the more we care.” – Kérastase

Find your tailored treatment plan using the Kérastase Hair Diagnostic Tool and see the full Cicaextreme collection here

 Words by Vinona Baines

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