Earlier this month, Bella Hadid announced that she would be partnering with the adaptogenic beverage brand, Kin Euphorics, becoming Co-Founder and COO of the company. Described as something of a ‘brain care beverage’, Kin Euphorics was created to transform the act of drinking into an energizing act of well-being. As one of the first of its kind, striking the perfect balance between feeling good and living well, Kin is here to help us achieve a state of equilibrium.
With the primary aim of making you feel good, Kin is a non-alcoholic drink (no more hangovers!) that uses science-backed ingredients, including Gaba, Tyrosine, and Rhodiola Rosea, to calm the nervous system and increase levels of serotonin, in order to help with the wide range of social, physical and mental pressures people face on a daily basis. The combination of adaptogens work to strengthen your adrenal system, whilst balancing the body’s reaction to stress and anxiety, as well as supporting cognitive function, creativity, and motivation.
Having spoken openly about her own struggles with mental health, it makes total sense for Bella to venture into this field of wellbeing. Her own experience and empathy surrounding the subject make her the perfect addition to the brand. Speaking of how the drink magically appeared in her fridge one day, the supermodel described the moment she first tried Kin as ‘life changing’ and revealed just how much the drink has helped her over the years, improving her condition. Kin claims to be universally beneficial, irrespective of who you are, where you come from, or what struggles you may have faced in your lifetime, Kin is for anyone and everyone.
Bella’s role within the business is far from being merely the brand’s face that we so often see in her modeling campaigns, it is, in fact, much, much more. As a fundamental factor in building the brand, she is so passionate about, Bella will be working from formulation, branding, to social, and everything in between.
Prior to Bella’s partnership with Kin, the drinks brand was already a huge success, run by CEO, Jen Batchelor. Founded in just 2018, the brand had already amassed a huge following and is carried at a number of high-profile wellness stores across the US, including Erewhon and Soho House. As this female powerhouse duo embarks on Kin’s new journey with a fusion of science, love, and a little bit of magic, it seems the brand will be going from strength to strength.
Supermodel, activist, equestrian, and now entrepreneur … there’s nothing Bella can’t do!
While Kin currently only ships to the United States, the products are available to buy internationally from Mayple.com.
Be kind to your mind and check out Kin Euphorics:
Words by Ella Citron-Thompkins
Photo Credit: Kin Euphorics