Time to amp up your spring lingerie game? You’re in luck, BRRCH Floral and Parade have just teamed up to create the floral underwear collection of our dreams. For the first time, the unexpected duo of a florist (Brittany Asch) and lingerie brand (Parade by Cami Tellez) have collaborated to cultivate an electrifying underwear line named Winter Bloom.
News of the limited edition collection was dropped in an ad-campaign on Instagram this week, deeming the collection ‘a love letter’ from the brands to their devoted customers. In the ads, models like Salem Mitchell and Ali Michaels wore mesh lingerie, featuring photorealistic prints of the stunning floral displays created by Brrch.
The collection comes just on time for Valentines. Since the holiday is renowned for slinky lingerie and romantic flowers, why not combine the two! Ditch the vase, and wear your flowers this Valentines Day.
The fantastical collection features lavender lace panties with floral swirls and vibrant bodysuits dripping in flowery designs. The brand boasts that the lingerie is created with sustainable fabric, inclusive sizing, and ‘unreal comfort’. And, as if this isn’t incredible enough, Parade promises $1 from each set sold will go towards women’s reproductive rights.
Shop Winter Bloom Here:
Words by Olivia Booth
Header Image: BRRCH Floral X Parade Campaign
