The British Fashion Council has announced that London Show Rooms will be collaborating with White Milano, from Thursday 23rd to Sunday 26th September in Milan. White Milano is the Tradeshow for international womenswear, at the core of the Milan Fashion Week. This collaboration allows for the London fashion community to present themselves in the heart of Italian style, Milan Fashion Week. This opportunity ensures support for emerging designers with online showrooms and events obscuring the fashion calendar last year.
Caroline Rush, Chief Executive of the British Fashion Council explained during her statement: “The British Fashion Council is committed to strengthening British fashion in the global economy…British fashion talents are known for their creativity, innovation and responsible business and London produces some of the most exciting designers in the world.”
Participating in the showrooms in Milan are the following designers:
Priya Ahluwalia’s namesake brand, Ahluwalia, exploring the possibilities of sustainable manufacturing by sparking new life into deadstock and vintage materials.
Womenswear brand, Ancuta Sarca, is known for her footwear collection designed through up-cycling trainers into kitten heels.
Completedworks use recycled materials to create sculptural jewellery in unexpected and refreshing shapes.
Duran Lantink possesses a zero-waste philosophy, choosing to reuse pre-loved garments and deadstock fabrics to primarily create an ethical clothing brand.
Edward Crutchley is grounded in his knowledge of menswear, with pieces remaining loyal to the fabric used for their construction.
Helen Kirkum creates handmade, bespoke sneakers from discarded and recycled shoes.
Jordan Luca merges the craftsmanship of Italian heritage with the intensity of London, adopting a cathartic approach to producing menswear.
Maximilian Davis, the Trinidadian-British designer celebrates the beauty of black elegance, creating sculpted and sultry pieces.
Palmer//Harding supports sustainable practices whilst adopting social responsibilities; their garments are romantic classics updated with interesting silhouettes and extravagant detailing.
Menswear brand, Saul Nash, is bridging the gap between luxury and activewear to create pieces enhanced for movement.
SWEETLIMEJUICE handcrafts jewellery pieces across London through experimental craftsmanship and contemporary inspirations.
These young British brands will have the opportunity to introduce their creations to a new audience in Milan, whilst increasing support back at home simultaneously due to the collaboration between London Show Rooms and White Milano.
Words by Caitlin Sahin
Photo Credits: @ahluwalia