We have all resorted to our love for nature and the outdoors as a result of the current socially limiting measures. There is something magical now about going on a daily long walk, it allows us to appreciate our surroundings and take a moment from the overwhelming reality many of us are facing. Gucci’s creative director Alessandro Michele has managed to read our mind and nourish this current love of ours through Gucci’s latest campaign.
Gucci Winter in the Park features Vanessa Kirby, Alexa Chung and Celeste in beautiful vibrant outfits in the enchanting British parks of London. The personalities chosen, images presented, clothing released and tonalities captured encompass many of the feelings one gets when taking the time to go outside and reconnect with nature. It takes us into the winter wonderland of fashion and presents a strong revival of the 60s and 70s style.
Through the comeback of iconic fashion elements we thought we had forgotten about, such as its Jackie 1961 soft leather bag, bell-bottom trousers with strong original patterns and statement oversized sunnies.
The campaign shot by Angelo Pennetta captures the beauty of a winter day showing us the eccentric yet calming style that characterises it, especially in the green walks of London.
Each photograph captures the essence of Romanticism and nostalgia, proving us that garments and stylistic choices of the past sometimes have a stronger impact on the modern and futurism-centred womenswear.
Smart yet rebellious, fun yet elegant, colourful yet monotone. Gucci deserves all of our attention through its latest releases and this is undoubtedly one that will mark our winter wardrobe and maybe change our perception of Gucci’s classicism from now on.
Words by Chiara Ferrari