Fashion With A Beat: The Balmain Beat


Teaming up with icons Milla Jovovich and Daphne Guiness, Balmain's Olivier Rousteing has managed to capture an array of fresh everyday sounds, and work them into a beautifully orchestrated AW18 fashion campaign. Think bells and beats—slamming doors, beeping arcade games, buzzing motors, clinking coins and dragging feet, which, when juxtaposed with high fashion and accessories from this beloved brand, create a powerful message that is both classic and contemporary.

"As everyone knows by now, music is extremely important to me" affirms Rousteing, "Lately, I’ve found myself obsessing on one special, inescapable—although usually unnoticed—type of music: the ubiquitous notes and beats that accompany almost every moment of our lives." Furthermore, the designer has matched the freshness of the sounds with a selection of young, daring creators from all parts of the world. "Each has the passion, boldness, talent and confidence that make them perfect representatives of today’s modern and inclusive Balmain Army."


Campaign Credits

Creative Director: Olivier Rousteing, Director: Jake Nava, Music Composers: Ludwig Göransson and Christopher Hartz

Music Executive Producer: Jon Lieberberg, Photographer: An Le, Agency: Sunshine

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