Refreshing Retail: Pepsi X Boohoo


The iconic drinks brand is coming full circle by adding fashion to the mix with the unveiling of its “Art of Football” capsule collection. Pepsi are continuing their #LOVEITLIVEIT international campaign, fusing art and sport together.

The #LOVEITLIVEIT campaign features famous athletes personal stories into visual artwork, inspiring the “Art of Football” fashion capsule. Pepsi is gearing up for the unveiling of its final instalment.


The much anticipated capsule collection offers vibrant athleisure pieces from Boohoo and Umbro, a selection of apparel, bags, headgear and phone cases from Russia's streetwear brand Anteater, luxurious frames from Le Specs and designer caps from New Era—a dynamic blend that’s sure to shake up the contemporary retail space.


The collaboration has finally hit the stores and www.boohoo.com/pepsi/ yesterday on May 21st, right in time for a bit of spring bank holiday retail therapy.


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#boohoo #pepsi #collaboration #capsulecollection #sport #art #streetwear #loveitliveit #althleisure

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