Gucci Eyewear: Ice Cream and 80s in the sun.


From pastel plastics to jazzed-up classics, Gucci's new eyewear campaign has us feeling that 80's vibe this spring,


The collection includes flattering oversized frames and premium aviators with stylish retro influences.


Shot by photographer Zoë Ghertner, the campaign film follows Chinese actress Ni Ni, wearing stylish vintage inspired frames from the new collection, as she walks the sunny boardwalk of Venice Beach in Los Angeles eating ice cream. There is a feeling of nostalgia and halcyon days as the lens frequently catches the sunlight, evoking the mood of a classic fragrance commercial. We love it!!


See the campaign film here:


Credits: Dwight Hoogendijk and model Stella Lucia photographed by Zoë Ghertner and styled by Jonathan Kaye for Gucci eyewear campaign - Spring/Summer 2018. Art direction by Christopher Simmonds.

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