When it comes to high fashion and music video, Voir’s very own Editor-In-Chief Jyoti Matoo certainly knows a thing or two about styling, (think D Double E, Tom Zanetti) and once again delivered with honours on the latest MIST production.
Teaming up with Catalyst Management, their latest project called for a casual yet high-end feel to the UK’s leading rapper on Safari, for the video ‘Game Changer’.
Filmed on the back of the artist’s ‘Best Video Mobo Award’ for ‘Hot Property’ in 2017, Jyoti had a lot to live up to, and began calling in the big luxury brands. Styled in no less than Versace, Gucci, DSquared2 and Ralph Lauren, MIST embodies the perfect casual chic for the exotic location.
Shot entirely in Kenya the stunning visuals, captured by creative production team The RITE Brothers, truly match the title of the track Game Changer. With breathtaking views of the African scenery, from Nairobi to Mombasa and Swahili Beach, images of MIST in a villa, a speedboat, and even closing the video in a hot air balloon, mark an incredible return for the homegrown UK rapper.
Africa is known for its exotic safaris, this shirt by Dsquared2 was chosen for its brightly coloured badge features, which stood out against the white boat and safari jeep.
The new season Versace Greco swimwear, is paired with the matching print jacket. The iconic Versace gold motifs, not only reflect the luxurious feel of the video, but pull the colours from the safari landscape.
New season Gucci, from the Loved Collection, was the perfect stylish knit. The blue and black wool jumper, with bird patch print, was an ideal casual addition with an iconic feel, for the video.
The Barocco&Robe bathrobe from Versace, was one of the first looks to feature in the video. With such a strong opening, it was the perfect match, with its all-over Versace print and intricately detailed borders, providing the ultimate luxury aesthetic.
Take a look at the full video below
Mist – Game Changer
Produced by: Steel Bangelz
Directed by: Colin Michael Quinn, The RITES Brothers
Wardrobe: Jyoti Matoo
Production Company: Mastermind Media
Management: Catalyst Management