Creating a Unique Bond

This time it's the Man From S.L.A.TR

The creative team at Studio Voir teamed up with Slaters Menswear and Formal Hire in the autumn, to create a spectacular James Bond-esque fashion story for its online readers. As far as fashion editorials go, this storyline surpassed all of Studio Voir's expectations in that it pulled in some commercial heavyweights to add an air of authenticity and class.

Take JCT600 - Aston Martin, Heli-Jet Aviation, Victoria Gate Casino, The Woodlands Hotel, Anita Massarella Couture, Tom Zanetti, Boss Model Management and Slaters Menswear, and you could quite easily mistake this for an Ian Fleming production.

Zanetti led the cast as an avid agent, suited and booted to give an air of sharp sophistication with a usual array of grown-up toys. Against a backdrop of a helicopter launch pad, a slick hotel, an Aston Martin Vanquish S and a casino, Tom, flanked elegantly by Lydia and Calla rose stylishly to the occasion. The shoot was imagined by Jyoti [Voir's Editor-in-Chief and head stylist] and photographed by Luke [Voir's Artistic Director and Photographer].

A cross between 007 and the Man From U.N.C.L.E, the Man From S.L.A.TR really brought the clothes to life, and delivered a most convincing story. Luke and Jyoti wanted the clothes to take second stage and the editorial to be like the best trailer for the finest movie never made. With excellent makeup from Stacey Borg and hair styling from Kymberley Holmes, Studio Voir were extremely proud to work in association with Slaters and Anita Massarella.

Having worked on several productions with Tom Zanetti in recent months, "we are seeing a prolific actor emerge in Tom, Hollywood cannot be too far away" stated Luke shortly after the shoot. "He effortlessly gets into character with great expressions and body language, and is a true professional". Lydia and Calla were perfect in bringing some female empowerment to a smooth operator.

See the entire editorial below or click on an image to enlarge.

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