Bella Hadid, the Voir cover star is about to go Next Level…….
Project Chrome Hearts is trending right now after being given a meteoric lift by arguably the fashion industry’s hottest muse.
In late 2016 she released cryptic Instagram posts dubbed “ch x bella” sending fans into a frenzy, she later took to the social media platform adding “ GO FOLLOW @chromeheartsxbella to see more pieces, videos, pictures, and updates as it unravels”
Chrome Hearts was founded by Richard Stark and to sum up the brand vibes here are a few keywords….Badass, Rocker, Cool but RICH very very RICH! One of Bella’s eyewear pieces comes in at a £XXXX.XX price tag so you better stack that paper to be looking this cool. Officially established in 1988 Chrome Hearts started as leather works, creating pieces for motorcyclists and others through word of mouth. The silver-studded empire soon became a star-studded show stopper with big names such as Lady Gaga, Rihanna, The Weeknd and heavy weights such as Cher, Lenny Kravitz and Karl Lagerfeld rocking iconic Chrome pieces.
Chromeheartsofficial revealed later in Feb “ we are so proud to share our new collection @chromeheartsxbella beautifully designed by the lovely @bellahadid ++ lookin forward to releasing the collection world wide in all chrome hearts stores ++ shot by @laurielynnstark” The collection was released in early March and the model-turned-designer has stayed true to the branding showcasing her new line at every given opportunity. See more of Chrome Hearts HERE