A vintage-cut diamond, a romantic gold setting, and a pop star moment set to redefine timeless elegance.
Taylor Swift has officially entered her Lover era — engagement edition.
The global pop icon said “yes” to NFL superstar Travis Kelce, who proposed in a lush, flower-filled setting that feels pulled straight from a Lana Del Rey ballad. The star-studded couple announced their engagement on August 26 via a joint social media reveal, showcasing Kelce down on one knee and that ring taking centre stage.
Now, leading jewellery experts — including 77 Diamonds, one of Europe’s premier diamond retailers — say this might be more than just a moment. It could be the start of a major trend shift in bridal jewellery.
A Ring With History, Fire, and Serious Value
Kelce’s ring of choice? An old mine cut diamond, estimated between 8–10 carats and valued at a dazzling £500,000, according to fine jewellery specialists at 77 Diamonds.
Set in a yellow gold bezel and designed in collaboration with Kindred Lubeck of Artifex Fine Jewelry, the ring carries a deeply romantic, vintage aesthetic. The old mine cut — favoured in the 1700s and 1800s — is revered for its high sparkle under candlelight and cushion-shaped silhouette with softly rounded corners.
“Based on the images we’ve seen, we would estimate the value of Taylor Swift’s engagement ring to be around £500,000, or possibly more depending on the clarity and provenance,” says Anya Walsh, jewellery expert at 77 Diamonds. “The cushion shape is vintage yet somehow timeless, undeniably elegant and, from everything we know about her, clearly a perfect match for Taylor.”
“It’s a deeply romantic ring — stylish, individual, and in no way run-of-the-mill. Rather than follow the latest fashions, Taylor is once again setting the trend.”
The Bezel Comeback: Celebrity-Approved, Swift-Endorsed
Taylor isn’t the first A-lister to bring bezel back. This year alone, Zendaya stunned in a button-back Jessica McCormack design at the Golden Globes, while Lily Collins was proposed to with a rose-cut bezel ring by Irene Neuwirth.
But Swift’s version — romantic, refined, and full of historical charm — could tip the trend from vintage niche to modern classic. Bezel-set diamonds are loved for their secure frame and understated beauty, and with Taylor leading the charge, we expect to see more sparkle wrapped in gold in the seasons to come.
Where to Find Yours
For those already dreaming of their own heirloom moment, 77 Diamonds offers a curated selection of old cut diamonds and vintage-inspired engagement rings, as well as bespoke designs crafted by master artisans in London and across Europe.
Founded in 2005, the brand gives customers access to 80% of the world’s diamonds at prices often 40% lower than major houses — with a focus on ethics, craftsmanship, and timeless taste.
Whether you’re ready to propose or just want to manifest, this is your sign to go bespoke.
Explore more at 77Diamonds.com
