Honey meets high fashion as Rosie Huntington-Whiteley brings liquid gold realness to Gisou’s most glamorous campaign yet.
When Rosie Huntington-Whiteley enters the frame, everything softens and sharpens at once — think old Hollywood curves with modern supermodel precision. Now, she’s lending that signature allure to none other than Gisou, the honey-infused haircare brand from influencer mogul Negin Mirsalehi — and the result? A campaign that’s part beauty fantasy, part shampoo commercial, and all certified It-girl energy.
Drenched in molten waves and milky-white tones, Rosie’s latest visuals for Gisou aren’t just about great hair — they’re about lifestyle, seduction, and serious glamour.
A Campaign as Glossy as the Product Itself
Shot in a palette of creamy ivories, chocolate browns, and golden undertones, the campaign feels like a Vogue cover from 1997 met a Pinterest board in Paris. There’s a deliberate throwback to classic bombshell iconography — rollers backstage, silk robes, lit-from-within skin — but styled through a 2025 lens.
With a tube of Gisou’s iconic Honey Infused Hair Mask or their new hero styling treatment casually slipped into frame, this isn’t just branding — it’s seduction.
High-Gloss Hair, High-Impact Woman
Rosie’s hair takes centre stage, and rightly so. Sculpted into cascading waves or styled into a voluminous, brushed-out blowout, the campaign is a literal ode to the power of healthy, expensive-looking hair. And Gisou’s formulas, rich in sustainably sourced Mirsalehi honey, are designed to do just that — nourish, soften, and leave a mirror-finish sheen.
As Rosie herself put it in behind-the-scenes moments, “Hair has always been one of my favourite accessories — it changes everything.”
Backstage Bombshell Energy
The real power move? The campaign doubles down on backstage beauty nostalgia. Rosie wrapped in stripes and velcro rollers, sipping espresso while glam squads buzz around her — it’s the fantasy we all want to buy into. The Gisou girl isn’t just effortlessly beautiful — she’s in the know, one step ahead, and a little intimidating (in the best way).
Voir’s Take
This Gisou x Rosie moment isn’t just a hair campaign — it’s a full-blown return to beauty as theatre. No minimalist “clean girl” vibes here. This is glossy, high-maintenance, million-dollar confidence. A manifesto for the modern siren — with a blow-dry that lasts three days.
Available now at Gisou.com and select luxury stockists worldwide.
