#utility Archives - Voir Fashion https://www.voirfashion.co.uk Wed, 15 Feb 2023 15:02:44 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.19 Capturing a Dream of Dreamers: Ferrari’s Spring/Summer 2023 Campaign Is Here https://www.voirfashion.co.uk/post/capturing-a-dream-of-dreamers-ferraris-spring-summer-2023-campaign-is-here/?utm_source=rss&utm_medium=rss&utm_campaign=capturing-a-dream-of-dreamers-ferraris-spring-summer-2023-campaign-is-here Wed, 15 Feb 2023 14:56:29 +0000 https://www.voirfashion.co.uk/?p=74431 Ferrari is a brand built from a dream. Enzo Ferrari created a globally recognised brand that is synonymous with both luxury and innovation. This legacy has been continued by Creative Director Rocco Iannone through the classic beauty found at the core of its Spring/Summer 2023 Campaign.

The post Capturing a Dream of Dreamers: Ferrari’s Spring/Summer 2023 Campaign Is Here appeared first on Voir Fashion.

]]> Ferrari is a brand built from a dream. Enzo Ferrari created a globally recognised brand that is synonymous with both luxury and innovation. This legacy has been continued by Creative Director Rocco Iannone through the classic beauty found at the core of its Spring/Summer 2023 Campaign.

The campaign was shot against Ferrari’s universally recognisable red background, a rich and vibrant backdrop for the contrasting olive greens and blacks that are prominent in the collection. However, the classic iconography goes not end there, as the camera moves as smoothly as a Ferrari would drive, we get a glimpse at the famous Prancing Horse that has come to represent the brand more than anything else. The deep red and Prancing Horse serve to prove that Enzo Ferrari’s dream has been achieved, the dream of permanence. These motifs are instantly recognisable as Ferrari’s, highlighting its everlasting cultural impact.

Not only has a dream been realised through the release of this campaign, but the dream that started this journey is at the core of the collection. From the nuts and bolts that have been embroidered over jackets to the workwear influences across the collection, the blurred boundaries between the luxury associated with the brand now and its mechanical origins work to highlight the various stages of Ferrari’s dream.

It is not only the lines between luxury and utility that have been blurred in this collection, the traditional notions of masculinity and femininity have also been played with. These binaries are not far removed from one another as the elegance of luxury exudes a traditionally feminine feel to the Menswear collection, whereas the utilitarian and workwear aspects of the Womenswear injects a feeling of masculinity to the looks. This blurring of traditional gender-distinctions comes to light most prominently in the Ferrari Suit where the iconic overalls have been converted into a dress, perfectly balancing the push and pull of masculinity and femininity.

The collection celebrates craft, something that is close to Ferrari’s heart. The intricate detail in the embroidery, precise darting, every cut and fold accentuates the pride that goes into the act of creating. The made-to-order garments place the process at its centre, with each item telling the story of its creation with every crease, curve or thread.

Ferrari, the epitome of timelessness. Their cars get more celebrated with age, their history learnt by fans new and old; and so, it makes sense that their clothing be timeless too.

Video Credits: Francesco Roversi

Words by Amelia Gregory

Header Image: Ferrari

The post Capturing a Dream of Dreamers: Ferrari’s Spring/Summer 2023 Campaign Is Here appeared first on Voir Fashion.

]]> Yes, Reinvented Denim Is The Biggest 2023 Trend. https://www.voirfashion.co.uk/post/yes-reinvented-denim-is-the-biggest-2023-trend/?utm_source=rss&utm_medium=rss&utm_campaign=yes-reinvented-denim-is-the-biggest-2023-trend Thu, 26 Jan 2023 09:41:34 +0000 https://www.voirfashion.co.uk/?p=71397 Denim is a staple of every season. Never going out of style denim merely adapts to new trends and styles and this year is no different. From jean skirts to cowboy chaps, denim has got a whole new look ahead of it in 2023 and so here is our rundown of all of the trends you need to know about.

The post Yes, Reinvented Denim Is The Biggest 2023 Trend. appeared first on Voir Fashion.

]]> Denim is a staple of every season. Never going out of style denim merely adapts to new trends and styles and this year is no different. From jean skirts to cowboy chaps, denim has got a whole new look ahead of it in 2023 and so here is our rundown of all of the trends you need to know about.

Denim Maxi Skirts

A Gigi Hadid favourite, the denim maxi skirt completely took over the runway for Spring/Summer 2023. From Maison Margiela to Altuzarra, the long flowing silhouette is set to be the biggest skirt of the season as the pendulum swings away from the micro mini to the floor-scraping maxi.

Double Denim

No, your eyes do not deceive you, we did in fact say that double denim is back. One of the most controversial looks, the Canadian Tuxedo, was all over the runways for 2023. And before your mind jumps to *that* Britney Spears and Justin Timberlake look, think more 90s grunge or 70s rocker-chick. When you see the way Givenchy and Ganni have been styling this trend, you may be jumping to get your hands on a denim co-ord.

The Wider the Better

The long and free-flowing silhouette of the denim maxi skirt was not alone on the SS23 runways, it was met with its trouser counterpart, the wide leg jean. This season saw an influx of the loose, baggy jean, often styled with a more formal top as the new ‘it girl’ party uniform. The wide-leg jean has been a Gen-Z staple for some time now so this should be an easy way to incorporate a high fashion trend into your wardrobe.

Utility Denim

Image Credit: Givenchy

We have all seen how popular the cargo trouser has been in the past couple of years, and while this trend was still highly visible across the catwalks for 2023, it has evolved a bit. The popularity of the cargo pant and the general trend of workwear has now infiltrated the denim world with utility denim being seen all across the runway. From what we know about cargos, it is safe to say that this trend is going to be huge, it combines the timeless classic denim jean with the growing popularity of the cargo pant or utility trouser to create the perfect denim investment for 2023.

Cowboy Chaps

Image Credit: Stella McCartney

Now this one is a little bit wild (pardon the pun). While seeing Western-inspired chaps on the runway may sound shocking, it actually comes as a pretty natural progression from the cowboy boot trend that has dominated footwear for the past couple of years. Now, I know what you’re thinking, but chaps can actually be styled in a way that is not so over-the-top. Paired with some leather trousers or over an alternative shade of denim and you’ve got yourself an intricately layered look that is interesting on the eye.

Words By: Amelia Gregory

Header: Bella Hadid in Givenchy

The post Yes, Reinvented Denim Is The Biggest 2023 Trend. appeared first on Voir Fashion.

]]>