If the purpose of the game is to give fashion a voice while making a statement when revealing a new collection, then we should consider Viktor & Rolf’s mission accomplished regarding their highly Instagrammable couture show that debuted in Paris on Wednesday.

The Dutch fashion house’s latest Spring/Summer 2019 haute couture collection managed to grab attendees’ attention with avant-garde dresses highlighting the show with a layer vastness made of rainbow-loud ruffles and tulles. The brand’s bold and theatrical designs graced the runway even though there was something more that got people talking – or should we say, reading.

Each dress was emblazoned with slogans taken out of the millennials’ everyday mottos. Recognisable phrases like “I want a better world” or even “Sorry I’m late. I didn’t want to come” were written in capital letters in the centre of the bright couture gowns, bringing to the show an uplifting but rather ironic kind of vibe.

Viktor & Rolf made a major statement using clever contradictions with offerings from ethereal want-to-be princess dresses stating “I am not shy I just don’t like you” to short but sweet gowns that simply had a large “NO” written in red letters. The design duo employed obvious and easy statements while leaving a comment about social media and the banality of perfection. We take a closer look at Viktor & Rolf’s literal genius mixture.

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Just when you thought neon was anything but casual, Donatella proved you wrong. The Versace show brought us sophisticated neon looks, so now you can wear it all day every day. Dsquared2 brought back tie-dye, we witnessed funky knitwear at Prada and MGSM showcased a throwback to summer18 with a football-inspired collection.

Versace SS19

United Standard SS19

Sunnei SS19

Prada SS 19

MGSM SS19

Dsquared2 SS19

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You’ve fallen down the metaphorical rabbit hole straight into wonderland. You arrive at a door but it’s too small to get through, luckily you find and drink a potion to shrink you to the perfect size. You see a runway through the door, a catwalk of pastel clad figures that scream ‘it’s time for tea’. But, what most of all catches your eye is their…handbags? Cake or handbag? At this point it’s hard to tell as they move past you in a saccharine swirl of sweetness. Frosting, flowers and fondant decorations, these have to be cakes right? Wrong.

Exquisitely adorned with flowers and pearls, these bags give credence to the term ‘arm candy’. If you’re ever in need of a tea time ensemble Manish Arora has got it in the bag – quite literally! King of cotton candy concoctions himself, the Indian designer has dished out a serving of wondrous creations for SS19, with accessories that would make Marie Antoinette gasp in awe.

Bold prints and a vibrant array of colour accompanied these couture confections. Frills, florals, fun: this collection screams springtime and we love it. Intricate embellishments and pastel love hearts provide the icing to this ‘wonderland’ ensemble: a collection which truly takes the cake for the most charming, if not mouth-watering show we’ve seen so far.

So the next time you’re invited to afternoon tea with the girls, take a leaf out of the Arora recipe book of fashion, burst forth like a wonderfully iced masterpiece, ready to assert your newfound mantra; ‘let them eat cake’.

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While we wait to watch the shows with baited breath, here’s an introduction to the main stages to wet your appetite.

Xintiandi is a contemporary and conscious neighbourhood in the heart of Shanghai. It’s home to many fine restaurants and boutiques, as well as being notable as a car-free zone. The whole area embodies the vision for this season’s Xintiandi shows, which are held in the neighbourhood’s Taipinghu Park, to better establish the future fashion environment and encourage individuality and creativity. Ban Xiao Xue will be showing their latest creations tomorrow, an appropriate venue for such a culture and environmentally conscious brand.

Labelhood is all about connecting with the future generation, Gen Z, by encouraging them to use fashion as a method of communication and ‘create their own exclusive aesthetics’. This open-to-the-public event includes runway shows, static presentations, live music, art instillations, and pop-up stores that enables people to encounter brands in a multidimensional fashion. Oude Waag captured the energy of their showcase space brilliantly. If their last show was any indication of how creative and forward thinking they can be, we can’t wait to embrace the future.

The Shanghai International Fashion Showcase includes two international brand release exhibitions from 40+ year old US women’s brand Bebe, and Lebanese designer Mikael Derderian. As well as hosting XCOMMONS: The Journey of E/Motions, an event that looks into how we pay attention to power in contemporary culture and integrate fashion, art and design into aesthetic value while advocating original design.

Galaland is a showcase of brands from home and abroad that debuts at Shanghai Fashion Week on 19th October under the theme of ‘Dan’ which means the rising sun and symbolises the start of the day while demonstrating the pioneering nature of Galaland as a new platform. Few labels bring the Gala in Galaland like Wang Feng. They bring a special brand of elegance to the runway with intricate beadwork and fascinating fabric choices, it’s no wonder they have risen to one of the biggest names in Chinese luxury evening wear.

The final event of Shanghai fashion week is Childrenswear which will oversee 20 different brand launches and static displays over five days. Childrenswear is such a huge market at the moment so it’s no surprise that there’s an entire event dedicated to it.

Shanghai is not like any normal fashion week, yet it still has its fair share of runway shows, some exciting ones to look out for are GAP kids, Angel Chen (the brand of Central Saint Martin’s graduate Chen Anqi) and Converse’s collaboration with Feng Chen Wang. With its shows, exhibits, events and performance, Shanghai takes fashion week right up to the boundaries of what’s expected, and then goes beyond them. The event is set to capture the essence of a fresh new approach to fashion, so make sure you are watching.

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Milan Fashion Week has sadly come to an end, but that doesn’t mean we’re moving on. A bountiful display of Spring/Summer 2019 looks gave us a plethora of inspiration and must-haves for the new season to come. Here is a shortlist of the most enthralling.

Philipp Plein

Studs, sparkles and spikes: Philipp Plein showed an edgy runway complete with camo printed garments, studded rocker chic jackets and spiked over the knee boots. This collection is a glamorous rock and roll offering for spring: PVC, leather and Metallica font, we don’t know about you but we’re ready to rock it.

Versace

Versace’s runway show was a collection of bright floral prints, trippy tartan and layers of bold colour. Bright dresses with matching trainers graced the runway, models wearing matching checkered suits complimented the variety of prints that were shown. Chunky heels, neon green and cute florals gave us a kind of 90’s feeling, and let’s not forget the sultry black dresses nipped in at the waist and split up the side that created a wonderfully flattering silhouette.

GCDS

Khaki, collars and camo: GCDS gave us smart skirt and crop top combos, high fashion boiler suits and over sized clean cut coats. Not forgetting the hint of neon that dazzled the runway. Knee high lace up boots complimented the bright colours perfectly, giving the ensembles an element of street style. How can we forget though, the under boob trend making an appearance but with a twist: 3 boobs. Add a hint of Pokemon and you’ve got an exciting and interesting collection. We’re loving this straight out of the year 3000 vibe [cue Busted] and will happily take on some neon this spring.

Prada

In search of some alien-esque glasses? Prada has exactly what you need. Alien eye sunglasses complimented the models’ spring fashions. Knee high socks and berets were among some of the other accessories that flattered the spring collection. Sleek coats and collared shirts juxtaposed with bright tie-dye-sque dresses made for a collection that offered us tremendous choice. Not forgetting the eye catching repeated prints along with bright greens and oranges this collection gave us some fashionable must-haves.

Emporio Armani

Standing out in bright blues and greens, the Emporio Armani runway radiated with splashes of bold colour complimenting neutral shades. Floor length fringe dresses in shimmering blue gave us a glamorous but fun aesthetic. Snakeskin print jackets in unnatural colours paired with pointed shoes showed a chic neon look. As well as the neon though we were given soft and flowing muted pastels, a more traditional take on spring.

Moschino

Colouring outside the lines: Moschino SS19 gave us scribbles and sketchy prints in a marker pen fantasy. Clear coats coloured in with huge brush strokes, prints that look as if from a colouring book and a model who straight up looked like a mannequin, Jeremy Scott sent down models in a collection that was from a fashion illustration sketch book which had come to life.

Thimbles for hats, scissors as dresses: this collection showed us a fun and colourful take on spring- who wouldn’t want to look like a walking illustration?

MSGM

Inspired by the Depeche Mode song ‘Dream On’ MSGM gave us a collection sporting the message to ‘Dream! Dream! Dream!’. Knitted dresses and soft florals showed us a bright and high fashion take on spring. The florals were bold and almost looking like oil paintings, giving us a fantasy vibe which we adored. Orange, pink, blue, red and green this rainbow-tastic collection showcased tie-dyed garments, matching suits and PVC cowboy boots….Yes, PVC cowboy boots. Looking to appear a bold vision this spring? MSGM has everything you need.

Milan Fashion Week has proved to be full of bright and colourful incandescent incarnations, and we can’t wait for the winter to end..

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