The seemingly effortless direction and cinematography within the Nehera SS18 campaign is the brainchild of Michal Pudelka. The play with colour and composition is truly mesmerizing. The Juxtaposition of heavy architectural backdrops with clinical crisp fabrics makes a fashion film you can’t take your eyes off.

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The musician from Tottenham celebrated his second collab with Nike by jetting off to Paris with him and his mates, taking in the sights of romantic parks, bridges, premium ateliers and finishing the day off at the Louvre.

Skepta said his inspiration was sparked by a love lock “then the shoe became the bridge to hang it from – in Paris they hang padlocks on bridges to symbolise love. I thought, I’ll do one red side and one blue side and then I realised when I put the Nike swooshes back to back it made a love heart. Everything just fell together.”

His first collaboration in 2017 with Nike was an Air Max 97 SK Morocco inspired collection that sold out in 24 hours. This time around the French flag is another key design of the Air Max 97 BW SK’s with the blue, red and white colour scheme.

The trainer comes with a perfectly matching tracksuit from MAINS. “I designed it white because I wanted a summer shoe and I wanted to make the hybrid of the BW and the 97 together,” explains Skepta.

Skepta’s Air Max 97 BW SK drops on 19th May.

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The American brand has scouted a diverse range of models for this new collection. IAMDDB is joined by Jelani Blackman, Paloma Ford, and Salma Slims and the campaign praises their individuality, talent and diversity.

Tommy Hilfiger’s 90s Fly sneaker is back and better than ever. The Fly sneaker is making the ultimate comeback, originally debuting back in 1997 but now following the chunky Dad trainer trend we’ve been seeing everywhere. The capsule collection celebrates the brand’s sailing heritage with an on trend streetwear twist.

Christian Oita is the Photographer/filmmaker of this nostalgic campaign and we think that he did an incredible job of resonating with the 90s era but also bringing a fresh, urban take to appeal to the younger, fashion forward audience of Tommy Hilfiger.

Shoppers will be able to shop the collection and pick up a pair of the throwback Fly sneakers on May 9 at tommy.com.

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Created by Lucia Pica, Head of Beauty at Chanel, this collection takes inspiration from her hometown, the Italian city of Naples.

Vibrant and intense colours will help you to create a perfect look guaranteed to accentuate your mystery. Shades of yellow, green, red, gold and black form pigmented palettes, ideal for building your beauty look.

Exquisite lipstick and gloss are also part of this collection. Chanel presents the new Rouge Coco Gloss an intensely shiny, irresistible

gloss, that is available in a variety of shades.

Nail’s are not forgotten, with beautiful exclusive colours available to add to your collection.

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