Fashionable

Our generation’s attitude to fashion has been undoubtedly influenced by social media. People feel the need to invest in every micro-trend and, maybe even more alarmingly, people feel like they can only wear their outfits once. If these are both predicaments that you find yourself falling into, renting could be the perfect solution. If you like to wear something new for every night out, then you really should be renting these pieces. Not only does it allow you to express yourself through fashion but, as previously stated, it is a much more economic and sustainable option to buying something new every time. Similarly, if you want to try a trend-piece that you know won’t be a staple in your wardrobe, you can hire it and style it with the core-items that you already own and return it for someone else to try after.

Another fashion-orientated benefit to renting is that it allows you to experiment without commitment. Is there a certain style that you’ve been wanting to try but don’t want to fully commit to? You can rent pieces and see how wearable you find them, test whether they work with your current wardrobe and make an ultimate decision afterwards. This allows you to really play with fashion in a way that buying items doesn’t. This way you can have some fun with different styles and trends without having to buy into them if you’re unsure. Similarly, if there is a certain item or style that you like but it doesn’t really fit in with the rest of your wardrobe, you can still give it a go without having to work it in with your pre-existing items.

£ 119.32

Hurr Collective Isabel Marant Leather Knee High Boots

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£ 104

By Rotation Perfect Moment Metallic Jacket

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£ 47.86

Hurr Collective Coucou Lanai Co-Ord Set

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£ 87

By Rotation Paco Robanne Silver Bag

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Economical

It will be no surprise to you that we are currently navigating a cost-of-living crisis; with this in mind luxuries, such as fashionable clothing, have become much less accessible for many households. While this context is very important and prevalent right now, the economic benefits of renting clothing pre-dates this current crisis. Take formalwear as an example, if you are attending an event and need an outfit specific to that dress-code, it just makes sense to rent your look rather than invest in an outfit that you won’t have many opportunities to wear. By Rotation, even has specific sub-sections for you to shop from depending on the event you’re attending. Whether it be a wedding-guest look or even a ski trip, By Rotation has you covered. Saving money by renting these less-wearable looks then allows you to re-invest this money into the staple pieces for your wardrobe.

Similarly, is there a designer piece that you have had your eye on but can’t afford to buy it? Would it be the perfect look for your birthday or engagement party? Again, renting could be an economic solution to this problem; you can find pieces from Fanci Club, Reformation and even Jean Paul Gaultier all available to rent for a fraction of the retail price. 

Another economic benefit to renting is that you can rent out your pieces as well and actually earn some of the money back from the item. Think of all of the things that you’ve bought for specific events that you have never worn since, or those summer dresses that spend 8-months at the back of your wardrobe. You could be renting these pieces out instead of allowing them to gather dust in your home. Renting truly is a win-win system.

£ 52

By Rotation Indian Yellow Dress

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£ 625

Farfetch Marchesa Notte Strapless Appliqué Gown

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£ 361

Farfetch Euro Sciapra Delhy Paisley Silk Scarf

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Environmental

The fashion industry is one of the main contributors to the climate crisis, in 2020 World Economic Forum reported that the “fashion industry produces 10% of all humanity’s carbon emissions and is the second-largest consumer of the world’s water supply.”

Similarly, The True Cost has shared that:

“The world now consumes about 80 billion new pieces of clothing every year. This is 400% more than the amount we consumed just two decades ago. As new clothing comes into our lives, we also discard it at a shocking pace. The average American now generates 82 pounds of textile waste each year. That adds up to more than 11 million tons of textile waste from the U.S. alone.” 

It goes without saying, then, that something has to change within the industry. One of the most beneficial things that we can do to limit the environmental impacts of the fashion industry is to consume less. Investing in long-lasting staple pieces for your wardrobe and renting the rest when you need it, is the perfect way to cut-down your consumption as well as giving a new lease of life to items that may not be worn to their full capacity otherwise. 

It’s Vintage Darling!

Finally, renting also offers access to some great vintage pieces. This means that you can track down and borrow some fantastic looks that you simply cannot buy anymore. In the same way we see celebrities and their stylists dipping into the archives, renting means that you can too.

_{Words by Amelia Gregory}

^{Header Image by Hurr}

The post Why You Should Be Renting Your Wardrobe appeared first on Voir Fashion.

Rental fashion is a simple process, which puts you in the driving seat to make a difference to our environment and industry. The service of rental fashion allows you to rent outfits for a certain amount of time, whether it be dressing up for a special occasion or looking smart for a job interview. To help you out with choosing which rental service to use, we have compiled a list of our favourites:

Rotaro 

Fashion that is kind to the planet doesn’t get much better than Rotaro, as they intend to plant a tree with every order! The site gives you access to a multitude of world class designers, with some of the most on trend items we have seen from rental sites. The process of renting from Rotaro is just as easy as purchasing an item from a fast fashion site, with guaranteed free returns and no deposit necessary. Rotaro also offers next day delivery all whilst travelling carbon neutral in reusable bags and boxes, perfect for anyone who leaves buying an outfit till the last minute. 

4Element 

Specialising in rentals for vintage designer jewellery, 4Element acquires some of the most unique designs available to rent. This includes the rental’s proud holding of Haute Couture designs, obtaining pieces from private collectors around the world. 4Element’s rental service is perfect for jewellery lovers, and anyone who wants to make a statement with one of a kind designs. 

By Rotation 

Founder Eshita Kabra-Davies kickstarted By Rotation after seeing first hand effects that fashion waste was having on her motherland Rajasthan, India. Her determination to counteract the environmental impacts of fashion has seen By Rotation transform into one of the most popular accessible and sustainable rental sites, gaining over 100K followers. The process of renting from By Rotation is all done in their app, ensuring that consumers have an easy 2 minute experience when lending or renting. The app is engaging to use, complete with style edits, size categories and trending brands, allowing you to see all the incredible outfits, accessories and jewellery available to you from the click of a button. 

Front Row London

Branding themselves at the ‘Net-A-Porter of renting’ Front Row London operates as a luxury-on-loan site, giving renters access to high end luxurious designer items from up and coming brands or well established brands such as Dior, Alexander McQueen, Fendi and many more. With on site fashion edits consisting of wedding and night out looks, Front Row London makes itself the perfect candidate to use when in need of an occasion piece that you would probably only wear once. 

Cudoni 

If renting still doesn’t sound like your cup of tea, you can be sustainable when purchasing items through sites such as Cudoni. Launching in 2017, Cudoni is the UK’s only full service luxury resale platform. The site makes it easier than ever to access vintage items from some of the most luxurious and sought after brands, with jewellery, accessories, clothes and much more available to purchase second hand. On the flip side, if you’re reading this and thinking about that Gucci handbag you haven’t used in 10 years, you can resell your designer items through Cudoni’s simple and seamless service. 

Words By Nadia Clasper

^{Photo Credit: 4Element}

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