Fashion trends come and go, but some accessories remain timeless through the decades. Perhaps no brand exemplifies this better than eyewear giant Ray-Ban. https://www.ray-ban.com/uk/prescription-sunglasses/ Whether you’re on vacation or simply running errands in the city, sporting a pair of Ray-Ban sunnies adds a classic, sophisticated flair to your outfit. Ray-Ban’s sustained appeal can be attributed to its design philosophy: manufacture eyewear that offers vision protection while elevating your overall aesthetic.  

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A Reuters article reported that EssilorLuxottica, the luxury eyewear maker that produces Ray-Ban’s iconic sunnies, saw a 9.4% rise in revenue in the final quarter of 2022 with solid sales growth in the United Kingdom. The continuing popularity of Ray-Ban’s sunnies comes as no surprise, especially as the company continues to innovate and grow. But how did the luxury eyewear brand start, and what makes its pieces such enduring classics? 

A Brief History Of Ray-Ban

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The roots of these iconic sunglasses can be traced back to 1936 when medical equipment manufacturer Bausch & Lomb was approached by the United States Army Air Corps to produce eyewear that could protect pilots from the sun’s glare and boost their performance during flights. This gave birth to the Aviator style, one of Ray-Ban’s most popular and timeless models. Ray-Ban was born when Bausch & Lomb patented the design in 1937. Its brand name, a combination of the words ‘ray’ and ‘ban’, signifies its function in banning the sun’s harmful rays from penetrating the eyes. In 1999, the Luxottica group acquired Ray-Ban.

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Today, the brand continues to grow and expand. Ray-Ban’s enduring popularity can be seen in the success of Tom Cruise’s 2022 film Top Gun Maverick, which led to a significant increase in sales of Ray-Ban Aviators — the same model that the movie’s Lieutenant Pete ‘Maverick’ Mitchell wore — in the UK. This sustained appeal, largely thanks to the brand’s classic designs and quality manufacturing, signifies that Ray-Ban will never go out of style anytime soon.

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Where Fashion Meets Function

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While some sunglasses may be fashionable, they do not always cater to specific needs. This is especially true since some sunnies on the market have no ultraviolet protection or can’t be fitted with prescription lenses, which are helpful for those who need vision correction. Luckily, Ray-Ban’s range of prescription sunglasses can bring together fashion and function.

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By simply uploading your prescription to the company’s site when placing an order, you can get the classic Clubmaster or Wayfarer models with polarised prescription lenses to help block harmful light while aiding your eyesight. This is particularly useful for a wide range of audiences that have diverse vision needs and problems, and the brand’s timeless designs allow even fashion enthusiasts the option to look good while protecting their eyes. 

Groundbreaking Innovations

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Ray-Ban is no stranger to groundbreaking innovations. As mentioned in our previous article on Ray-Ban Stories, the luxury brand’s collaboration with the social media platform Facebook paved the way for the introduction of its first generation of smart sunglasses. With the classic Ray-Ban design that incorporates smart wearable technology, you can take pictures, record videos, listen to music, and even take a phone call. Each pair comes with a portable USB charging device designed like a regular sunglasses case. 

Aside from Ray-Ban Stories, the brand also recently collaborated with Facebook’s parent company, tech giant Meta, to create the Ray-Ban Meta smart glasses with the same general design but with much-improved cameras and audio. With this new iteration, you can live stream to Facebook or Instagram and even engage with Meta AI, a conversational assistant, by simply saying ‘Hey Meta.’ These ventures prove that Ray-Ban is committed to providing game-changing eyewear solutions to a wide range of demographics. 

Today, Ray-Ban continues to break barriers through innovative designs that push the boundaries of the eyewear industry. Staying true to their function-first roots, Ray-Ban sunnies easily cater to various vision needs — whether it’s protection or prescription — while keeping their classic, luxurious charm. 

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The post Is Classic Cool Again? Why Ray-Bans Never Go Out Of Style appeared first on Voir Fashion.

Nineties and noughties fashion is back with a bang. Puddle jeans, bandanas, and even claw hair clips are all over Instagram’s explore page as people are loving the easy and casual throwback street style. In particular, tiny sunglasses have been back for a while. However, brands have been getting experimental with the now known and loved micro glasses. It’s not enough for them to just be small, now they must be graphic as well. Zany and unapologetically garish shapes are being produced, and we just can’t get enough of them!

Hugely popular by would-be festival-goers are flame glasses and whilst these festivals may have been cancelled this year, it doesn’t look like the glasses have been. Prada has taken this graphic design to a new and luxurious level. Keeping the classic lens and adding a vibrant flame to the rim, this pair of specs perfectly blends old with new to produce some flaming hot glasses.

Shells, hearts, lips and wings are all popular shapes being produced by major fashion houses. Balenciaga’s heart-shaped sunnies feel fresh and youthful whilst Saint Laurent’s cat-eye heart frames create a more flattering shape. They may seem silly at first, but it is exciting to be able to play with such childish, funky and unexpected accessories. Glasses like these are already being replicated by high street retailers like Urban Outfitters.

Gucci have also put their own spin on the heart specs. The ‘Hollywood Forever’ pair in the classic black colour offsets their unorthodox lens, and the gold detailing adds an extra pop of luminosity. Miu Miu is another fashion house that has been combining classic and alternative styles. Their shell-shaped sunnies are reminiscent of the classic Ray-Ban aviator style, but with the added detailing of the shadowed shell rim. This pair of cool blue glasses are perfect for a beach day.

Sunglasses aren’t just protective anymore, they’re a statement too. The shape they come in and the colour you choose means these glasses can be matched to specific outfits and completely optimise your style. Some are even being bejewelled. From hanging charms to diamante detailing, these sunglasses are getting really retro. Emma Chamberlain’s collaboration with Crap Eyewear late last year explored these more fun and vibrant options. The Jinnnn X Percy Lau ‘Bambi 01’ glasses also use this detailing to create a beautiful and colourful pair of folding specs.

Whilst some brands have been going more pop-couture, others have been delving into geometric lenses. Dolce and Gabbana, Chloe, and Dior have all brought out some really refreshing shapes in fun tints. The scalloped edges of the green Chloe glasses add dimension to the frame, and the gold detailing to the Dolce and Gabbana octagonal frames makes these specs look and feel so luxurious.

Brands like Gucci and Versace have been playing with neon colours and semi-transparent, tinted frames. These monochrome specs play with colour and shape to create a young, fun pair of glasses. Gucci have even detailed a neon pair of their specs with tiny stars to exaggerate the youthful look. These eccentric sunnies are an easy way to get funky with your outfits or to add just a little bit of a 90’s pop to your looks. An outfit is never complete without a few accessories, so why not get outlandish and cop a pair of graphic sunglasses this summer?

Words by Amy Ellis

Graphics by Katie Janes

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The post How to Achieve The Graphic Sunglasses Trend appeared first on Voir Fashion.

Loose baggy and comfy- the new theme of our indoor wardrobes. If the waistline isn’t elastic, I don’t want it. As our days indoors are extended, and our jeans continue to collect dust, it is time to invest in loungewear. The faded bleached pair of jeans we had for the weekends just does not cut it anymore. Whether it’s a whole day on the couch, an online YouTube workout or even the daily permitted walk outside here are different sweatpants for every at-home occasion.

1). The Classic Sweatpants

You know the one I am talking about the classic grey, black, white or navy-blue drawstring sweats with the cuffed ankle that only fits on the waistline and ankle. If you had curves, not in these pants you don’t. These sweatpants for indoor relaxation. They can handle many hours on the couch without getting uncomfortable.

Sweatpants: Vivichi Barbara Oversized Fleece Joggers In Cream (£35.70)

Corset:

Phone Case: Fiorucci Leopard iPhone case (£40)

Clips: Orelia Chunky Rope Chain Hair Barrette (£15)

Necklace: Orelia Chunky Heart Padlock T-BAR necklace (£25)

2). Joggers The slimmer, more fitting sister of the sweatpant, joggers give you more shape, and as the name suggests can handle more activities. The best part about joggers they can be dressed up with a fresh pair of trainers and a cute top to go outside or down with and a long baggy T-shirt for the indoors. For a more fashionable look for Instagram because let’s face it, these days if we are putting actual effort it is for the gram. A pair of ribbed cashmere joggers or a jogger set with a matching sweatshirt is perfect for that another day indoors Instagram post.

Joggers: Adidas Cuffed Joggers (£49.95)

Bralette: ASOS Les Girls Les Boys sheer embroidered soft bralette (£40)

Shirt: Zara Oversized Poplin shirt (£25.99)

Boots: Topshop ATSY Black Calf Lace Up Leather Boots (£130)

Sunglasses: Ray Ban Square 1971 classic (£140)

Sunglasses Chain: Ali Express Flatfoosie New Leopard Acrylic Sunglasses Chain (£1.57)

3). Knit SetFor a chic look try out a knit set recently popularized by Kim Kardashian’s company SKIMS. Who knew a knit set could look so good and comfortable perfect for an indoor date night? Available in nude colours the Skims knit set will keep you comfortable while you romance indoors.

Joggers: Skims Cosy Knit Pant ($88)

Tank Top: Skims Cosy Knit tank ($52)

Robe: Skims Cosy Knit Robe ($128)

Slippers: Gucci Monogram Print Slippers (£510)

Headband: Gucci Blooms Print Headband (£235)

4). Yoga Pants/Workout LeggingsYoga pant and leggings are the second skin I never know I needed. These are the perfect bottoms for that at home workout or to wear something more fitting indoors. When it comes to Yoga pants or leggings to dress it up the safest bet while still maintaining your comfort is to get a matching set to dress it down grab your favourite sweatshirt or oversized t-shirt.

Leggings: Gymshark Energy & Seamless Leggings (£45)

Sports Bra: Gymshark Energy & Seamless Sports Bra (£30)

Trainers: Adidas Originals Ozweego Womens (£90)

Bag: Adidas Linear Core Duffel Bag (£16.95)

Bottle: Topshop Pink Water Bottle By Corkcicle (£20)

5). Wide Leg SweatsWide leg sweats are the equivalent of saying sweatpants but make it fashionable these sweats are surprisingly chic while still maintaining their comfortability another candidate for that at home Instagram post.

Sweatpants: Adidas Firebird Trackpants (£45)

Cardigan: Dolls Kill The Ragged Priest Venus Zip Up Bardot Sweater (£52.44)

Ring 1: Regal Rose DARLING. Shield Signet Ring – Gold (£42)

Ring 2: Gold Boutique Bamboo Band Thumb Ring in Sterling Silver (£59)

Ring 3: T.H.Baker GUCCI Interlocking G Silver Wide Ring (£265)

Socks: Sacai Zebra Print Socks (£50)

6). The Hybrid SweatpantsPerfect for working at home hybrid sweatpants are the bottoms that look like classic office wear but with the feel of sweatpants. These hybrid pants offer a bit more effort into your look and may also help you feel like you are getting ready for the day while still reminding you your day is at home.

Joggers: Missguided black faux leather jogger trousers (£25)

Jacket: Antik Batik Kairo Leather Jacket (

Shoes: Balenciaga Square-toe suede mules (£475)

Earrings: Etsy Twisted Rope Hoops (£10.05)

Words by Precious Njoki

Edits by Ella Winfield

Cover by Katie Janes

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The post GET THE LOOK: Sweatpants For Every At-Home Occasion appeared first on Voir Fashion.