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	<title>#NHS Archives - Voir Fashion</title>
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		<title>How to Combat Dry Hands During the Current Climate</title>
		<link>https://www.voirfashion.co.uk/post/how-to-combat-dry-hands-during-the-current-climate/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-combat-dry-hands-during-the-current-climate</link>
		
		<dc:creator><![CDATA[Voir Editorial Team]]></dc:creator>
		<pubDate>Thu, 02 Apr 2020 00:00:00 +0000</pubDate>
				<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Skincare]]></category>
		<category><![CDATA[#coronavirus]]></category>
		<category><![CDATA[#covid19]]></category>
		<category><![CDATA[#TheBodyShop]]></category>
		<category><![CDATA[#Coronavirus2020]]></category>
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		<category><![CDATA[#Neutrogena]]></category>
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		<category><![CDATA[#LizEarle]]></category>
		<category><![CDATA[#Aveeno]]></category>
		<category><![CDATA[#handcreams]]></category>
		<category><![CDATA[#Hands]]></category>
		<category><![CDATA[#dryskin]]></category>
		<category><![CDATA[#DrEjikeme]]></category>
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					<description><![CDATA[<p>While the world comes to terms with the pandemic of the Corona Virus, we must keep safe and work together to prevent further spreading. Social media has been plagued with hand washing memes, and whilst it is good to bring the humour from an otherwise frightening epidemic, it is crucial for us to follow hand [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.voirfashion.co.uk/post/how-to-combat-dry-hands-during-the-current-climate/">How to Combat Dry Hands During the Current Climate</a> appeared first on <a rel="nofollow" href="https://www.voirfashion.co.uk">Voir Fashion</a>.</p>
]]></description>
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            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5f04a0e16bce4ebf838ed901d3b67762mv2-1920x1267.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5f04a0e16bce4ebf838ed901d3b67762mv2-1920x1267.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5f04a0e16bce4ebf838ed901d3b67762mv2-768x507.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5f04a0e16bce4ebf838ed901d3b67762mv2-1080x713.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5f04a0e16bce4ebf838ed901d3b67762mv2-1366x902.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5f04a0e16bce4ebf838ed901d3b67762mv2-1640x1082.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5f04a0e16bce4ebf838ed901d3b67762mv2.jpg 5000w" sizes="100vw" alt="Collage of hands and hand creams">
            
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                    <span>Collage of hands and hand creams</span>

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<p>While the world comes to terms with the pandemic of the Corona Virus, we must keep safe and work together to prevent further spreading. Social media has been plagued with hand washing memes, and whilst it is good to bring the humour from an otherwise frightening epidemic, it is crucial for us to follow hand washing and other hygiene advice. NHS Medical Doctor, Dr Ejikeme has found that many of her patients have dry, itchy hands as a result of intense washing and use of hand sanitiser. We need to moisturise our hands regularly to avoid cuts and cracked skin as this may lead to infections.</p>



<p><strong>Her top tips to prevent drying hands include: </strong></p>



<ul><li><p>Wash instead of sanitising: If you can, wash hands with soap and water for 15-30 seconds instead of using hand sanitiser as it has a high alcohol content which is very drying on the skin. </p></li><li><p>Don’t over-wash: Wash when necessary (after using the toilet and visiting public spaces, and before touching your face or others). Washing hands too frequently will dry them out. </p></li><li><p>Water first, soap second: Make sure to wet hands first before soap to reduce irritation. </p></li><li><p>Use hand cream- After washing, apply a hand cream to prevent the skin drying out and apply throughout the day. </p></li><li><p>Super dry hands: If your hands are already dry, itchy or sore, apply a barrier cream (Vaseline or Lanolin) covering any areas of cracked skin. </p></li><li><p>Please see more information on Dr Ejikeme and her West London clinic, Adonia Medical Clinic here. </p></li></ul>



<p>Wash instead of sanitising: If you can, wash hands with soap and water for 15-30 seconds instead of using hand sanitiser as it has a high alcohol content which is very drying on the skin. </p>



<p>Don’t over-wash: Wash when necessary (after using the toilet and visiting public spaces, and before touching your face or others). Washing hands too frequently will dry them out. </p>



<p>Water first, soap second: Make sure to wet hands first before soap to reduce irritation. </p>



<p>Use hand cream- After washing, apply a hand cream to prevent the skin drying out and apply throughout the day. </p>



<p>Super dry hands: If your hands are already dry, itchy or sore, apply a barrier cream (Vaseline or Lanolin) covering any areas of cracked skin. </p>



<p>Please see more information on Dr Ejikeme and her West London clinic, Adonia Medical Clinic here. </p>



<p><strong>Our Top 5 Hand Creams:</strong></p>



<p><strong>Best for sensitive skin:</strong></p>



<p>1). <a href="https://www.thebodyshop.com/en-gb/body/almond-milk-honey-calming-protecting-hand-cream/p/p002351?activeVariant=1086977&amp;ds_kid=92700021404703208&amp;utm_placement=G+%257C+Bodycare&amp;gclid=Cj0KCQjwpfHzBRCiARIsAHHzyZqjP9MM1Ur3n035GvHSvuyLnh7NfJzWHpeCKksCLf6FVdcG_3bH0cMaAjPLEALw_wcB&amp;gclsrc=aw.ds" target="_top">The Body Shop Almond milk and honey calming and protecting hand cream </a></p>



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        <figure>

            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5ac629a568624f7993b5e5f41fb50780mv2-1920x1553.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5ac629a568624f7993b5e5f41fb50780mv2-1920x1553.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5ac629a568624f7993b5e5f41fb50780mv2-768x621.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5ac629a568624f7993b5e5f41fb50780mv2-1080x874.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5ac629a568624f7993b5e5f41fb50780mv2-1366x1105.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5ac629a568624f7993b5e5f41fb50780mv2-1640x1326.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_5ac629a568624f7993b5e5f41fb50780mv2.jpg 3928w" sizes="100vw" alt="The Body Shop">
            
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                    <span>The Body Shop</span>

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<p>This hand cream is perfect for those of us dealing with sensitive skin as the nourishing almond milk helps bring moisture to dry hands, and the honey (full of antibacterial goodness) helps heal cracks. £5 for 30ml.</p>



<p><strong>Best non-greasy formula:</strong></p>



<p>2). <a href="https://www.clarins.co.uk/hand-and-nail-treatment-cream/0059210.html?&amp;gclsrc=aw.ds&amp;&amp;gclid=Cj0KCQjwpfHzBRCiARIsAHHzyZq7CV2f8yuLI61AXbxFKUdq08ZD1t6a0zW5GtC6szTzJsVZWOn8F8EaAm-mEALw_wcB&amp;gclsrc=aw.ds" target="_top">Clarins hand and nail treatment cream </a></p>



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        <figure>

            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_89977a2a079e4d368378d8390f4842dcmv2-1920x1553.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_89977a2a079e4d368378d8390f4842dcmv2-1920x1553.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_89977a2a079e4d368378d8390f4842dcmv2-768x621.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_89977a2a079e4d368378d8390f4842dcmv2-1080x874.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_89977a2a079e4d368378d8390f4842dcmv2-1366x1105.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_89977a2a079e4d368378d8390f4842dcmv2-1640x1326.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_89977a2a079e4d368378d8390f4842dcmv2.jpg 3928w" sizes="100vw" alt="Clarins">
            
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                    <span>Clarins</span>

                </figcaption>

            
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<p>This rich lotion is packed full of essential ingredients like shea butter and sesame oil which offers quick relief to dry hands without leaving greasy residue behind. £23 for 100ml.</p>



<p><strong>Best value:</strong></p>



<p>3). <a href="https://www.superdrug.com/Skin/Hand-Care/Hand-Cream/Aveeno-Daily-Moisturising-Hand-Cream-75ml/p/322598" target="_top">Aveeno daily moisturising hand cream </a></p>



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        <figure>

            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_b9c62e90672e40908bf4de725996c80cmv2-1920x1553.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_b9c62e90672e40908bf4de725996c80cmv2-1920x1553.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_b9c62e90672e40908bf4de725996c80cmv2-768x621.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_b9c62e90672e40908bf4de725996c80cmv2-1080x874.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_b9c62e90672e40908bf4de725996c80cmv2-1366x1105.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_b9c62e90672e40908bf4de725996c80cmv2-1640x1326.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_b9c62e90672e40908bf4de725996c80cmv2.jpg 3928w" sizes="100vw" alt="Aveeno">
            
                <figcaption>

                    <span>Aveeno</span>

                </figcaption>

            
        </figure>

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<p>Suitable for sensitive skin and clinically proven to help hands look healthier from the first use. Enriched with oatmeal to nourish skin. £3.99 for 75ml. </p>



<p><strong>Best overall:</strong></p>



<p>4). <a href="https://www.superdrug.com/Skin/Hand-Care/Hand-Cream/Neutrogena-Norwegian-Formula-Hand-Cream-Concentrated-50ml/p/120097" target="_top">Neutrogena Norwegian formula hand cream </a></p>



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        <figure>

            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_786360e6e5de43b4a53c936600cd6627mv2-1920x1553.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_786360e6e5de43b4a53c936600cd6627mv2-1920x1553.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_786360e6e5de43b4a53c936600cd6627mv2-768x621.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_786360e6e5de43b4a53c936600cd6627mv2-1080x874.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_786360e6e5de43b4a53c936600cd6627mv2-1366x1105.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_786360e6e5de43b4a53c936600cd6627mv2-1640x1326.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_786360e6e5de43b4a53c936600cd6627mv2.jpg 3928w" sizes="100vw" alt="Neutrogena">
            
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                    <span>Neutrogena</span>

                </figcaption>

            
        </figure>

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<p>Rich with glycerin, this cream helps bind moisture to the skin and is long-lasting even after hand washing. Gives you soft skin without breaking the bank. £3.99 for 50ml. </p>



<p><strong>Best high-end brand:</strong></p>



<p>5).<a href="https://www.johnlewis.com/liz-earle-superskin-hand-serum-75ml/p759338?sku=232498576&amp;size=75ml&amp;s_ppc=2dx-KELKOO-FASHION92700045366227872&amp;tmad=c&amp;tmcampid=2&amp;gclid=Cj0KCQjwpfHzBRCiARIsAHHzyZpdesdjw6T6teiA_IrJVntI7QjgVO8VGgd9KZMVPnaIZCrWwOk8piwaAtFjEALw_wcB&amp;gclsrc=aw.ds" target="_top"> Liz Earle Superskin hand serum </a></p>



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            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_bb316401b13644e79dcf0db75293b3fdmv2-1920x1553.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_bb316401b13644e79dcf0db75293b3fdmv2-1920x1553.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_bb316401b13644e79dcf0db75293b3fdmv2-768x621.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_bb316401b13644e79dcf0db75293b3fdmv2-1080x874.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_bb316401b13644e79dcf0db75293b3fdmv2-1366x1105.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_bb316401b13644e79dcf0db75293b3fdmv2-1640x1326.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_bb316401b13644e79dcf0db75293b3fdmv2.jpg 3928w" sizes="100vw" alt="Liz Earle">
            
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                    <span>Liz Earle</span>

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<p>Perfect for mature or dry skin, this serum is packed full of active ingredients like rosehip oil and cranberry seed to ensure skin is left plump, smooth and soft. £23.50 for 75ml.</p>



<p><em>Words by Camila Karalyte</em></p>



<p><em>Graphics by Katie Janes</em></p>



<p>, , , , , , , , , , , , , </p>



<p>  </p>


<p>The post <a rel="nofollow" href="https://www.voirfashion.co.uk/post/how-to-combat-dry-hands-during-the-current-climate/">How to Combat Dry Hands During the Current Climate</a> appeared first on <a rel="nofollow" href="https://www.voirfashion.co.uk">Voir Fashion</a>.</p>
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			</item>
		<item>
		<title>The Pandemic That Changed the Face of Fashion</title>
		<link>https://www.voirfashion.co.uk/post/the-pandemic-that-changed-the-face-of-fashion/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-pandemic-that-changed-the-face-of-fashion</link>
		
		<dc:creator><![CDATA[Voir Editorial Team]]></dc:creator>
		<pubDate>Thu, 26 Mar 2020 00:00:00 +0000</pubDate>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[#fashion]]></category>
		<category><![CDATA[#coronavirus]]></category>
		<category><![CDATA[#covid19]]></category>
		<category><![CDATA[#Coronavirus2020]]></category>
		<category><![CDATA[#stayinsidesavelives]]></category>
		<category><![CDATA[#FashionIndustry]]></category>
		<category><![CDATA[#pandemic]]></category>
		<category><![CDATA[#NHS]]></category>
		<category><![CDATA[#LondonFashionWeek2020]]></category>
		<category><![CDATA[#virus]]></category>
		<category><![CDATA[#standtogether]]></category>
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					<description><![CDATA[<p>Fashion always has been, and always will be, a mirror of the world we live in. Fast forward five weeks and two days since what we now know as ‘COVID-19’ was first reported from Wuhan as ‘a pneumonia of an unknown cause’, to China’s office of the World Health Organisation. It’s February 6th and fashion [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.voirfashion.co.uk/post/the-pandemic-that-changed-the-face-of-fashion/">The Pandemic That Changed the Face of Fashion</a> appeared first on <a rel="nofollow" href="https://www.voirfashion.co.uk">Voir Fashion</a>.</p>
]]></description>
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            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_8b8356a7172f464884e9819c79039cdfmv2-1920x1152.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_8b8356a7172f464884e9819c79039cdfmv2-1920x1152.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_8b8356a7172f464884e9819c79039cdfmv2-768x461.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_8b8356a7172f464884e9819c79039cdfmv2-1080x648.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_8b8356a7172f464884e9819c79039cdfmv2-1366x820.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_8b8356a7172f464884e9819c79039cdfmv2-1640x984.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_8b8356a7172f464884e9819c79039cdfmv2.jpg 5000w" sizes="100vw" alt="Street style from LFW 2020, Tenika Mahoney in VGXW Magazine, Lyan Ban, Sita Abellan and Sheridan Tjhung">
            
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                    <span>Street style from LFW 2020, Tenika Mahoney in VGXW Magazine, Lynn Ban, Sita Abellan and Sheridan Tjhung</span>

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<p>Fashion always has been, and always will be, a mirror of the world we live in. </p>



<p>Fast forward five weeks and two days since what we now know as ‘COVID-19’ was first reported from Wuhan as ‘a pneumonia of an unknown cause’, to China’s office of the World Health Organisation. It’s February 6th and fashion month begins as it normally does; with the creme de la creme of New York’s fashion scene kicking it off. </p>



<p>As the future of our 2020 Autumn/Winter wardrobes sashays down the catwalk, 7,140 miles away, Wuhan and the other cities in the Hubei province of China have been on lockdown for 2 weeks in an emergency effort by the Chinese authorities to stop the spread of COVID-19 &#8211; the death toll in China has risen to 563, with more than 28,000 cases confirmed.  </p>



<p>Lack of knowledge about the virus keeps the majority of the rest of the world’s population happily sedated from the impending panic. The word ‘Coronavirus’ to most of us is merely another distant problem across the world that we spare an empathetic thought to should we hear something about it &#8211; but are reassured by medical professionals on the news that ‘this is nothing for us to worry about’.   </p>



<p>It is now the 14th of February and, on the surface, London Fashion Week follows suit and goes ahead as usual. However, as COVID-19 rapidly spreads from China to Thailand… to Japan… to South Korea… to the US… to Europe, it’s now inescapable impact becomes visibly noticeable with the sanitisation of the benches and rooms after every show and the face masks being worn by those in attendance being dubbed ‘fashion week’s must-have accessory’.  </p>



<p>By the time Fashion Week reaches Milan on the 18th of February, followed by Paris on the 24th, COVID-19 has proven that it isn’t about to ‘blow over’ any time soon. The fashion industry reflects the wave of uncertainty, fear and confusion beyond the runway that, with this virus, began in China and has now spread right across the globe. The majority of the designers take a ‘the show must go on’ approach &#8211; typical to fashion &#8211; whereas other designers take a more vigilant approach. </p>



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            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_7667cfdd7f594a7cb9b8b98d69f3bd6emv2-1920x1152.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_7667cfdd7f594a7cb9b8b98d69f3bd6emv2-1920x1152.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_7667cfdd7f594a7cb9b8b98d69f3bd6emv2-768x461.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_7667cfdd7f594a7cb9b8b98d69f3bd6emv2-1080x648.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_7667cfdd7f594a7cb9b8b98d69f3bd6emv2-1366x820.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_7667cfdd7f594a7cb9b8b98d69f3bd6emv2-1640x984.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_7667cfdd7f594a7cb9b8b98d69f3bd6emv2.jpg 5000w" sizes="100vw" alt="Illustration designed by Katie Janes">
            
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                    <span>Illustration designed by Katie Janes</span>

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<p>Giorgio Armani cancels his public runway show in Milan and opts for an ‘isolated’ catwalk show. The eerie empty theatre setting without press or buyers was not a creative vision conducted in the name of art; but a considered safety precaution. </p>



<p>Following the final day of Milan’s fashion week dissolving into its country’s lockdown, the sobering reality had firmly set in. In Paris, masks are no longer the (almost) novelty fashion accessory they had been at the previous fashion weeks &#8211; but are now being handed out upon arrival at shows such as Dries Van Noten and Paco Rabanne. Five Chinese brands; Shiatzy Chen, Masha Ma, Uma Wang, Calvin Luo and Maison Mai cancelled their shows, as well as the French brand Agnes B’s cancelled their shows. LVMH, the luxury powerhouse that fathers the fashion houses of Louis Vuitton, Givenchy, Dior, Celine and Fendi cancelled its prestigious ‘LVMH Prize’ cocktail event.</p>



<p>COVID-19 had started to break down the well-oiled, resilient machine that is the fashion industry. </p>



<p>The new trend: Survival</p>



<p>The Chinese market makes up 1/3 of the luxury fashion market. With an unsurprising decline in current demand for luxury goods, stores, showrooms and factories have gone from being the beating heart of fashion to being shut for the foreseeable future and ‘Cruise’ or ‘Resort’ season being cancelled &#8211; the fashion industry as we know it has ground to a hauntingly abrupt halt. </p>



<p>However; <em>only</em> as we know it. </p>



<p>American designers such as Christian Siriano, Kerby Jean-Raymond of Pyer Moss, Rachel Comey, and Canadian designer Dov Charney have offered their studios and sewing teams in full force to make face masks due to the shortage. </p>



<p>LVMH’s factories that up until now have churned out luxury perfumes and cosmetics are now going to produce free sanitising gel for hospitals and authorities in France.</p>



<p>The British Fashion Council has called ‘all designers with production capacity’ to get in contact with the British government so they can begin the production of essential products. </p>



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            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_48a523aa71c64e07b872d10a2d44ade8mv2-1920x1152.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_48a523aa71c64e07b872d10a2d44ade8mv2-1920x1152.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_48a523aa71c64e07b872d10a2d44ade8mv2-768x461.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_48a523aa71c64e07b872d10a2d44ade8mv2-1080x648.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_48a523aa71c64e07b872d10a2d44ade8mv2-1366x820.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_48a523aa71c64e07b872d10a2d44ade8mv2-1640x984.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/def1d4_48a523aa71c64e07b872d10a2d44ade8mv2.jpg 5000w" sizes="100vw" alt="Tumbler, Caroline Monteith Wilson, Alexander Wang and Etsy">
            
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                    <span>Tumbler, Caroline Monteith Wilson, Alexander Wang and Etsy</span>

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<p>The factories of Inditex &#8211; the world’s biggest fashion retailer and owner of High Street giants such as Zara and Bershka &#8211; have been made available to the Spanish government to create and donate surgical masks for medical workers and patients. Meanwhile, its textile manufacturing capacity has been handed over to the production of health materials. </p>



<p>Millions have been donated by Kering, the owner of the likes of Gucci, Yves Saint Laurent and Alexander Mcqueen, to China and Italy. Their efforts continue with the donation of their Balenciaga and Saint Laurent workshops to begin to manufacture masks.</p>



<p>Italy’s fashion elite; Donatella Versace, Prada, Armani, Sergio Rossi and Moncler have all made huge donations to scientific research and hospitals across the country. </p>



<p>The fashion industry has rapidly adapted itself; going from being a luxury to one that is necessary for the survival of the human race. Despite each individual part of the billion-dollar industry taking a more than severe hit, designers and fashion houses have repurposed themselves in our war against our invisible enemy. </p>



<p></p>



<p>Not so vapid after all</p>



<p>In the relatively short period of time between December 31st and today, the feeling of self-importance that is pre-disposed in human nature has swiftly evaporated. COVID-19 has forced humankind into survival mode, leaving the majority of the world’s population feeling helpless and hopeless. </p>



<p>With every individual and every industry trying to do their bit in this unprecedented war, the fashion industry has re-defined its purpose and its worth.</p>



<p>For an industry that is adored by many, yet to its critics could be seen as shallow and heavily based on face-value, the fashion industry as a collective has proved that &#8211; underneath the thick skin of glamour &#8211; at its core is a warm heart of human empathy and tenacity. </p>



<p>Like the rest of the world, the fashion industry has shown its determination and ability to adapt for survival, not just for itself, but for humankind. In these times of uncertainty, where the future of the world as we know it, let alone the fashion industry, is uncertain, one thing is definite; the show <em>must</em> and <em>will</em> eventually go on. We will <em>not</em> give up.</p>



<p></p>



<p>Your NHS needs <em>you</em>. <a href="https://www.goodsamapp.org/NHS" target="_top">https://www.goodsamapp.org/NHS</a> </p>



<p><em>Words by Ella Winfield</em></p>



<p><em>Graphics by Katie Janes</em></p>



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<p>The post <a rel="nofollow" href="https://www.voirfashion.co.uk/post/the-pandemic-that-changed-the-face-of-fashion/">The Pandemic That Changed the Face of Fashion</a> appeared first on <a rel="nofollow" href="https://www.voirfashion.co.uk">Voir Fashion</a>.</p>
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