If athleisure characterized 2020, in 2021 we’re all about bringing glamour back. Forget those times when looking good was all about being the most uncomfortable: this year, we’ve mastered the perfect balance between comfort and sophistication, and celebrities are the proof.

There are many in 2020 that made a fortune from sportswear, such as Kim Kardashian that recently became made a new entry on the Forbes billionaire list, thanks to its peak in sales with Skims, her shapewear brand. With the pandemic, our need to buy clothes has reduced as a result of not having events to go to, but not everyone feels this way. There are many that have been shopping more than ever, and this is because studies show that boredom leads to impulsivity, and therefore we might’ve been making more online purchases than before – for things we didn’t really need. Others, instead, have found the quietness of lockdown the perfect occasion to enforce a glow-up, both in terms of style and appearance. Casually, shapewear had been the most unexpected category to be trending last year, as a result of our shift in needs (but also because of the Kim K effect), and high fashion brands have soon jumped on the bandwagon.

It is not just Kim to have profited from this sudden change in our consumeristic behaviour, but also other historic pioneers in the industry such as the iconic brands Mugler and Alexander McQueen. This season has been characterized by a more explicit and prominent depiction of sensuality, born from the desire to escape to new realities. Lingerie has become outerwear, and brands have been redefining etiquettes within the industry together with consumers, more closely than ever. The definition of inclusivity has also been explored further in latest shows from SS21 and AW21. On the Mugler catwalk we’ve truly seen people from all sides of the spectrum, and this is reflected in the brand’s ingeniousness to be defined by body positivity and self-love, amongst its values.

It appears that sexy is back, from lingerie to corsets, and shapewear is no exception. From new streamlined silhouettes to the exploration of BDSM inspired materials and cuts in high fashion, this season it appears that sexiness is back, and shapewear is no exception, despite its long, discomforting and tumultuous history of the garment From Miley Cyrus and Dua Lipa, to Madison Beer, Bella Hadid and even Billie Eilish in her latest British Vogue Cover (June 2021), the reintroduction of this provoking and deeply evocative style is ubiquitously popularised, and we’re all watching.

£ 490

Mugler Off-the-shoulder Jersey Bodysuit In Nude

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£ 115

SKIMS Naked convertible dress

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£ 350

La Perla floral-appliquéd shapewear dress

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£ 1,550

BURBERRY Cashmere-blend corset midi dress

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£ 48

Girlfriend Earth High-Rise Run Short

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£ 422

Mugler Bonded Body

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£ 37

Hea Woolen Shorts

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Words By Tommaso Donati

The post Shape-wear: The Hottest Trend Of The Season appeared first on Voir Fashion.

Mugler has returned to amaze us once again. The French Maison presented the second part of the Spring/Summer 2021 collection via a virtual show that mixes futuristic fashion (and sounds), structural simplism, and the adoration of the female form.

The virtual show was unveiled on the 31st of March in the form of a seven-minute film with the participation of some of the most influential personalities in the world of fashion and entertainment, from supermodel Bella Hadid to actress Hunter Schafer.

The film made by Torso studio presented an unusual catwalk characterized by darkness and motion. A motion shown in reverse, with the likes of Dominique Jackson, Soo Joo Park and Irina Shayk walking, strutting and dancing as if shown under an almost invincible light, allows us to imagine them as heroines but with intricate bodysuits, technical cut-out tops and transparent fabrics instead of capes.

The illusory and semi-sinister visuals that as explained by the Maison’s creative director, Casey Cadwaller, aimed to transmit a ‘David Lynchian’ aesthetic captured the label’s infamous DNA by showcasing distinctive looks and a reimagined elegance. But as much as we love the designs with their revealing silhouettes, sexy cut-outs and play of fabrics, it is the way in which these were presented that left us in awe of not only the attire but the creative direction.

By creating an atmosphere centred around freedom and expression, Mugler allowed its models to be seen and noticed as individuals rather than strictly as mannequins. Matching the importance given to the clothes worn to the women wearing them, and not solely due to their bodies but their personalities perceived through their facial expressions, laughs and imminent movements. Mugler’s SS21 Part 02 is a vision of female empowerment, one that leaves us in need of the glamorous pieces of this collection and the daring attitude of its models.

Have a look at Mugler’s full SS21 Part 02 show below:

Words By Chiara Ferrari

The post Mugler SS21 Part 2: Futuristic Fashion And The Female Form Copy appeared first on Voir Fashion.