Sprinkled among the guests were celebrities such as Pharrell, Hailey and Justin Bieber, Charli XCX, Naomi Campbell, Winnie Harlow, Jourdan Dunn, FKA Twigs, Alexa Chung, Lewis Hamilton, and Marcus Rashord, who all gathered to witness the immense occasion.

London’s Olympia venue was transformed into a blue-lit dystopian madness with mini-exhibitions highlighting their collaborations with Pharrell Williams, Adidas, Palm Angels, and Rick Owens. Jay-Z’s entertainment company Roc Nation also got its own platform allowing guests to record sounds that were then mixed live to create an “emotion-centred experience – because Genius lives within us all”.

Two and a half hours after the event commenced the legendary singer Alicia Keys took the stage performing hits ‘Girl On Fire’ and ‘Empire is a State of Mind’. She was joined by the nation’s favourite rapper Little Simz and R&B singer and Simz’s collaborator Cleo Sol to perform ‘Woman’. Keys wore her upcoming collaboration with Moncler performing in a stunning metallic silver trench coat with matching flares. The singer called the collection, which will be released in late March, “cool, easy, 100 percent New York – inspired by late ’90s streetwear, but with a twist”.

As always Rick Owens made a statement. After presenting his famous black maxi gowns and bulky coats in a dark smoke-filled room, he threw an outdoor afterparty complete with dancefloors and DJs.

Last September, Moncler celebrated its 70th anniversary in an equally over-the-top style when 18,000 people gathered at the Duomo di Milano in Milan to witness the performance delivered by 1952 models, musicians, and dancers (an ode to when the brand was established) dressed wearing limited-edition white Moncler Maya jackets. Oh-so fabulous.

^{Words by: Molly Sutherland}

_{Header Image: Moncler Genius, Alicia Keys}

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In 2018 Moncler introduced The Genius Project. The Genius Project is the collaboration of the French Brand Moncler with genius fashion designers to release monthly collections. The project at first was deemed too ambitious for the brand as it is the first of its kind, but has since proved to be not only genius but ahead of its time. Under the slogan one house different voices, Moncler continues to expand their rosters of collaborations with today’s leading designers like Pierpaolo Piccioli, Simone Rocha and Richard queen.

During the recent Milan fashion week, we witnessed the third instalment of this project. The show seemed to blow the previous 2019 show out of the water, with even more collaborations and better art installations. The show featured 11 collaborators from great designers like to Richard Queen J W Anderson, Rick Owens to the luggage company Rimowa.

MONCLER JW ANDERSON

Moncler JW Anderson AW2020 Collection

JW Anderson the new kid on the Moncler block brings us in Moncler fashion inflation and unlike the economy, we approve. The designer recreated his archival pieces puffed up with puffer hats and scarves modelled to the tune of Claire de Lune.

MONCLER RICHARD QUINN

Moncler Richard Quinn AW2020 Collection

Richard Quinn combines the future and past with sci-fi fashion and designs of the ’60s. With his own distinct aesthetic, to produce stunning pieces that presented as a space odyssey in the 60s.

MONCLER SIMONE ROCHA

Moncler Simone Rocha AW2020 Collection

With ruffle bottoms and tulle, Simon Rocha introduces femininity to Moncler’s structured technical and functional designs.

The brand also featured with accessory brands like Rimowa, Mate.Bike and Poldo Dog Couture with incredible art installations of a bike mountain, a dog grooming salon and a wall of luggage by Rimowa.

From the shows Moncler Rimowa, Moncler Poldo Dog Couture , Moncler Simone Rocha, Moncler Mate.Bike, Moncler Hiroshi Fujiwara and Moncler Grenoble Collaborations

The Genius project was purposed as a brand to keep up with the speed of the internet age and Instagram society. The red sands of the Moncler 1952 to the horizontal modelling stage in Moncler Grenoble has provided excellent visuals for the brand to continuously stay present in the minds and social media feeds off its consumers.

Words by Precious Njoki

Graphics by Katie Janes

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