#mascara Archives - Voir Fashion https://www.voirfashion.co.uk Tue, 01 Oct 2024 12:50:07 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 Fall Beauty Frenzy: 8 Must-Have Launches for September and October https://www.voirfashion.co.uk/post/fall-beauty-frenzy-8-must-have-launches-for-september-and-october/?utm_source=rss&utm_medium=rss&utm_campaign=fall-beauty-frenzy-8-must-have-launches-for-september-and-october Tue, 01 Oct 2024 12:50:06 +0000 https://www.voirfashion.co.uk/?p=92652 As the seasons change, so does the beauty landscape, and this September and October have brought a wave of exciting new products, from skincare innovations to bold makeup collections. Whether you’re looking to revamp your routine or experiment with the latest trends, these fresh releases are sure to inspire, so get ready to discover the […]

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]]> As the seasons change, so does the beauty landscape, and this September and October have brought a wave of exciting new products, from skincare innovations to bold makeup collections. Whether you’re looking to revamp your routine or experiment with the latest trends, these fresh releases are sure to inspire, so get ready to discover the standout beauty launches that are making waves this fall.

September

Isamaya: Edge Lash

In a collaboration with Lashify, new gossamer lash kits, Edge Lash, have been crafted for drama and natural lift. The control kit tools include whisper light dual-sided bond, fuse control wand, and waterproof sealer, containing all you could ever want for semi-permanent lashes that are guaranteed to turn heads. With two tool kit options, Control and Luxe (with limited edition cushioned wand), you can choose what works best for you.

REFY: Plum Lip Collection

Being already released at Sephora, and globally on 02.10.24, is the perfect autumn lip shade we’re dying to get our hands on. The collection includes a new plum shade in both a blur liner and gloss seen worn by founder Jess Hunt at PFW.

Charlotte Tilbury: Exagger-eyes mascara

Charlotte Tilbury are not usually renowned for their mascara, but that could all change with the new release of their Exagger-Eyes mascara. Unlock bigger, thicker, longer lashes and feel, and look, your best this autumn. Available now

in 4ml travel size alongside the 10ml online and on the Charlotte Tilbury Beauty app.

Tarte: stay golden Amazonian clay cheek set

‘Tis the season to blush and glow with Tarte’s new holiday blush collection! With two sets available to close from: Pinks & Corals, or Reds & Berries, there is something for everyone in these mini-blush collections. With 5 colours per set, we know you’ll be spoilt for choice this autumn with these vegan & cruelty- free formulars that are perfect for the makeup lover who loves a rosy flush all season long!

Too Faced: Appley In Love Eye Shadow Palette

Discover the magic of apples this autumn with new limited edition eyeshadow palette from eyeshadow experts, Too Faced. Packed with 18 new, apple-inspired shades, this palette has everything from beautiful autumn colours, to a creamy, blendable texture. Completed with a caramel apple scent to the shades, remember to grab one before it’s too late!

October

Natasha Denona: HY-GEN Tinted Lip Mask

Coming October 1st is 3rd edition of the innovative HYbrid GENeration series from Natasha Denona. These lip masks provide next-level lip care and come in three new shades. The balmy, alcohol-free formula perfectly nourishes the lips while providing a pigmented pop of colour in a perfectly balanced mix of botanical oils and luminous finish. In shades Baby Nude, Candy Apple, and Berry Bliss, these tinted glossy lip balms will moisturise, hydrate, and soothe in the colder months while ensuring your lips are as kissable as ever.

BK Beauty: The Holy Grail Trio

The beauty brand that took over TikTok recently have announced the launch of their signature luxury edition of the holy grail trio. These three iconic brushes are the set of their best-sellers, now in a luxurious burgundy finish and accompanied by a vegan-leather storage pouch. These gorgeous, limited-edition brushes will be released October 1st so get your hands on them while you can!

Glossier: You Reve & Doux

Coming October 3rd is skincare and beauty powerhouse, Glossier’s two new fragrances, You Reve and Doux. Designed to enhance your natural scent, these fragrances leave you as the final ingredient, so no two wearers are the same. These skin-enhancers share the same creamy, musky, Ambrox base while You Reve takes on toasted almonds, iris, plum butter, and sandalwood; while Doux features notes of sweet violet, frankincense, and myrrh in a woody homage to the holiday season.

By Isobel O’Connor

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]]> Ditch the Smudge This Summer With The 6 Ultimate Waterproof Mascaras https://www.voirfashion.co.uk/post/ditch-the-smudge-this-summer-with-the-6-ultimate-waterproof-mascaras/?utm_source=rss&utm_medium=rss&utm_campaign=ditch-the-smudge-this-summer-with-the-6-ultimate-waterproof-mascaras Mon, 18 Apr 2022 09:19:51 +0000 https://www.voirfashion.co.uk/?p=55626 With summer fast approaching there’s one product our make-up bags need if we’re to look our best by the poolside: the waterproof mascara. We’ve all experienced that first dip in the pool after a long flight, one that is all the more satisfying when you don’t end up sporting batman-esque rings around your eyes afterwards.

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]]> With summer fast approaching there’s one product our make-up bags need if we’re to look our best by the poolside: the waterproof mascara. We’ve all experienced that first dip in the pool after a long flight, one that is all the more satisfying when you don’t end up sporting batman-esque rings around your eyes afterwards. To save you from the dreaded vacay smudging, we’ve gathered the newest and most effective waterproof mascaras to try this season. So, whether you’re snoozing by the sea or swimming lengths in the pool, you can rest assured your make-up stays in check this summer.

Benefit Bad Gal Bang Waterproof

Just last month Benefit announced to their million followers that their classic Bad Gal Bang Mascara just got better (I know, we thought it was impossible too). The lengthening and volumising formula is now available in a waterproof edition, so you can take your favourite Benefit mascara abroad this year!

The packaging for the waterproof Bad Gal Bang edition got a serious summer-ready makeover! Keeping to its traditional spiky shape, the formula is contained in a metallic green shade, making a fun addition to your make-up stand.

Rimmel Kind and Free

Not only is Rimmel’s new Kind and Free Mascara water-resistant, but it also boasts features like being vegan, clump-free, smudge-proof, and super affordable- phew, what’s not to love?


You’ve probably seen this mascara on your TikTok ‘for you’ page at some point this month, as (understandably) beauty influencers have been obsessed with the mascara’s ability to give a ‘my lashes but better’ effect, perfect for keeping things subtle and natural by the pool.

BYREDO, Eye-conic ‘Tears in Rain’ Mascara

Claiming to be shower-proof, gym-proof, and even tear-proof, whatever you’re getting up to this season, BYREDO’s Eye-conic Waterproof Mascara will ensure you look good doing so. Claiming to be the ‘cleanest waterproof mascara on the market’, this vegan and natural formulation is simple but effective.


One of BYREDO’s ultimate selling points is their creative packaging. Presented in a moon-shaped royal blue bottle with little text but the brand’s name, BYREDO let the lengthening waterproof formula speak for itself

Max Factor Divine Lashes Waterproof

This year, Max Factor re-invented their cult mascara ‘Divine Lashes’ into a waterproof formula. In a promotional video, beauty icon Priyanka Chopra declared her favour for the formula, claiming ‘you have to have a mascara that isn’t clumpy, the brush gives you length, so you can use as little or as much as you need’. After watching how lengthed and volumised Chopra’s lashes turned out, we’re running to the drugstore to pick up a bottle for ourselves.

Lancome Lash Idole

This spring, Lancôme granted our wishes and developed one of their best-selling mascara formulas into a waterproof product. Boasting a full, fanned-out finish and 24-hour wear, Lancome’s Idole Mascara is perfect for those of you planning on dancing through the night this summer.

Even stars like Zendaya can’t get enough of the clump-free wand, telling Instagram ‘it focuses on every single lash… giving definition while also being light and natural’ before she let out her happy squeal at the delightful formula.

Clarins Supra Lift and Curl Mascara

For those of you favouring curl over volume, Clarins’ Waterproof Supra Lift and Curl Mascara gives that ultra-lifted and bouncy lash effect without having to worry about falsies. Not only does this formula give a temporary curl fix, it helps you to maintain healthy lashes thanks to its damage-free and mineral pigmented formula. Boasting unique ingredients like bitter orange blossom wax coats, this mascara is a long term solution to your lash troubles.

Words By Olivia Booth

Header Image: OfficialByRedo

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]]> Mascaras That Are Better Than Falsies https://www.voirfashion.co.uk/post/mascaras-that-are-better-than-falsies/?utm_source=rss&utm_medium=rss&utm_campaign=mascaras-that-are-better-than-falsies Mon, 19 Jul 2021 10:56:46 +0000 https://www.voirfashion.co.uk/?p=31771 If there is one beauty product we’ve seen a boom in popularity over the last year, it's mascara. A beauty bag essential, even the most low-maintenance among us have it in their beauty kit - a good one is eye-opening, volumizing and makes them as stand out as possible. Eyes are, after all, the windows to the soul.

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If there is one beauty product we’ve seen a boom in popularity over the last year, it’s mascara. A beauty bag essential, even the most low-maintenance among us have it in their beauty kit – a good one is eye-opening, volumizing and makes them as stand out as possible. Eyes are, after all, the windows to the soul. 

Finding the perfect mascara can be a tad overwhelming, especially when you’re bombarded with drug store favourites and high-end classics. Do the expensive mascaras really work that much better than your average joe? Well, it depends on your personal preferences, your eyelash texture, and shape as well as aesthetics – one size certainly does not fit all. To help you narrow your hunt, we’ve rounded up what we think are the best mascaras at a variety of different factors and price points.

Maybelline Lash Sensational Sky High Mascara 

Within hours of its launch, this mascara had gone viral on TikTok and was near impossible to find for weeks after. People were baffled how much length it can add, with under 4 coats making even the most sparse lashes eyebrow skimming.

Dior Pump ‘n Volume Mascara

If you’re in the market for XXL lashes you’ll love this reinvented formula. Give the flexible tube a squeeze to soften and load the wand with the ultra-volumizing product.

Benefit They’re Real

A classic since its 2011 launch, this award-winning mascara has a proven track record of delivering. The specially designed wand delivers super length, volume, and definition and the hyper-black formula keeps lashes looking thick.

Kevyn Aucoin The Volume Mascara

Expect the best lashes of your life with this clever brush and effective formula. It even has nourishing jojoba oil and volume-building fibers for that extra Va Va Voom.

Pat McGrath Labs Dark Star Mascara

Excellent flutter factor. Lashes look thick, high-octane, and are buildable to up the drama.

L’Oreal Paris Air Volume Mega Mascara

Deeply affordable and giving the high-end mascaras a run for their money, this is an easy route to big volume.

Words By Rosina Findlay

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]]> The £9.95 Celebrity Endorsed Mascara That’s Flying Off The Shelves https://www.voirfashion.co.uk/post/the-9-95-celebrity-endorsed-mascara-thats-flying-off-the-shelves/?utm_source=rss&utm_medium=rss&utm_campaign=the-9-95-celebrity-endorsed-mascara-thats-flying-off-the-shelves Fri, 14 May 2021 13:25:30 +0000 https://www.voirfashion.co.uk/?p=25591 Mascara has to be the holy grail of our makeup bags. We spend our lives on the lookout for the perfect one, and, even if we think we've found our desert island companion - eye and ears are always on the ground for the next viral lash booster.

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]]> Photo Credit: @Maybelline

Mascara has to be the holy grail of our makeup bags. We spend our lives on the lookout for the perfect one, and, even if we think we’ve found our desert island companion – eye and ears are always on the ground for the next viral lash booster.

Well, the search may be over. This drug store mascara comes in at under a tenner and promises to make even the shortest or most sparse lashes eyebrow skimming.

It’s none other than the Maybelline Lash Sensational Sky High Mascara. Promising ‘limitless length’ by using lengthening fibers and bamboo extract (you heard me) it gives us the build we crave without weighing our lashes down. A couple of coats will give you fun, flirty lashes and four coats will give you serious ‘my eyelashes could get caught in the wind and take me kite surfing’ energy.

This magic wand is also a backstage hero and celebrity favourite. The gorgeous Leigh Anne Pinnock from Little Mix wore it to The Brits earlier this week and it’s been endorsed by hundreds of beauty editors and happy shoppers alike. Now that mascara sales have seen a serious boom over the last year (since our faces are concealed in a shroud of mask-induced anonymity) it’s sold out 4 times over. Impressive.

So, if you’re looking for distinctly affordable full volume product that will become a key component in your everyday lineup, this one’s your gal.

Words By Rosina Findlay

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]]> The 5 Best Colourful Mascaras to Brighten Your Day https://www.voirfashion.co.uk/post/the-5-best-colourful-mascaras-to-brighten-your-day/?utm_source=rss&utm_medium=rss&utm_campaign=the-5-best-colourful-mascaras-to-brighten-your-day Thu, 27 Feb 2020 00:00:00 +0000 http://www.voirfashion.co.uk/post/the-5-best-colourful-mascaras-to-brighten-your-day/ A trend that was way too underrated, colourful mascara is just such a unique way to add a pop of colour to your usually ordinary makeup look. It’s such a different way to stand out and be bold; like when you feel you need something to match your confidence, just go and slap on some […]

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Urban Decay, YSL, Max Factor, NYX and Benefit Cosmetics
Urban Decay, YSL, Max Factor, NYX and Benefit Cosmetics

A trend that was way too underrated, colourful mascara is just such a unique way to add a pop of colour to your usually ordinary makeup look. It’s such a different way to stand out and be bold; like when you feel you need something to match your confidence, just go and slap on some bright blue mascara – honey you will feel like Michelle Obama: powerful with lashes like that!

Max Factor Lash Revival Volume Boosting Primer
Max Factor Lash Revival Volume Boosting Primer

The colours show up richer on lighter hair colour, however, if you’re struggling for that vibrant oomph, try using a white eyelash primer beforehand; this will just create a blank canvas so that the mascara colour will go on easier and without having to go against a darker hair first. A great lash primer is Max Factor Lash Revival Volume Boosting Primer £12.99, which also has vitamin E and oils to keep your lashes healthy and hydrated.A great tip if you’re struggling to cover the lashes from the roots is to use a fan brush, this will help coat as many lashes as possible giving you a much more vibrant polished look.

Urban Decay Team Special Effect Coloured Mascara in Dime/Goldmine
Urban Decay Team Special Effect Coloured Mascara in Dime/Goldmine

Let’s start with gold mascara, which you might think would just make you look like one of the rich people in the Hunger Games…but we promise it’ll look so much better! Urban Decay has a whole range of coloured mascaras called Team Special Effect Coloured Mascara £19.50, which comes in 5 different shades. The gold one is called Dime/Goldmine with one side being gold and the other being a beautiful silver. Try an Egyptian black liner look with black mascara on the top lashes and gold on the bottom, the black background makes the gold pop so much better.

Benefit Cosmetics Badgal Bang in blue
Benefit Cosmetics Badgal Bang in blue

Moving onto blue mascara which is probably the most popular colour (if it isn’t brown or black). I tell you what, it’s so hard to find coloured mascara that is anything other than blue; it’s so strange that companies have discontinued most of their bright mascaras since the trend died down! Make Up For Ever had a fantastic range but, well we all know what happened there. Anywho; This look is probably my favourite, using the mascara on the bottom lashes and as a cat flick liner, just pop on some regular black lashes on the top lash line and the look is just so well put together. My favourite blue mascara just has to be Benefit Cosmetics Badgal Bang in blue £22.50. It’s just so pigmented and Badgal Bang is an award-winning mascara!

YSL Beauty Vinyl Couture Mascara in Fuchsia
YSL Beauty Vinyl Couture Mascara in Fuchsia

Pink mascara, now this is what we’ve been waiting for. Who doesn’t want barbie lashes?! For this look, try out the YSL Beauty Vinyl Couture Mascara in Fuchsia £26. A beautifully smooth texture paired with a lengthening brush which is meant to be ‘as bright as a vinyl’. There really is only one way to do pink mascara…smother the rest of your eye in a one toned pigmented pink shadow for that duo matching killer look.

NYX Worth The Hype Volumizing and Lengthening Mascara in purple
NYX Worth The Hype Volumizing and Lengthening Mascara in purple

To finish this colourful lash moment we’ve been having, last but certainly, not least is the NYX Worth The Hype Volumizing and Lengthening Mascara in purple £9. Yep, you read that right, £9. We all know NYX is one of the incredibly cheap-but-actually-works brands, so it just wouldn’t be right to not include their products. An amazing blend of volumizing and lengthening formula and bold purple tone works perfectly with a natural lip and eye to let your eyes do all the talking.

Words by Sophie Smiler

Graphics by Katie Janes

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]]> Everything you need to know about Tom Ford’s first eye collection https://www.voirfashion.co.uk/post/2017-12-06-everything-you-need-to-know-about-tom-fords-first-eye-collection/?utm_source=rss&utm_medium=rss&utm_campaign=2017-12-06-everything-you-need-to-know-about-tom-fords-first-eye-collection Wed, 06 Dec 2017 00:00:00 +0000 http://www.voirfashion.co.uk/2017-12-06-everything-you-need-to-know-about-tom-fords-first-eye-collection/ Calling all Tom Ford addicts, theres a new makeup collection to add to your festive Wishlist. Achieve ultimate glamour this season with The Eyes of Tom Ford. This first collection for eyes only by Tom Ford, is a complete wardrobe of clutch-size powder eye shadows, mascaras, kohl eye liners, and a clear eye gloss, designed […]

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https://youtube.com/watch?v=YXTXvfFczTQ

Calling all Tom Ford addicts, theres a new makeup collection to add to your festive Wishlist.

Achieve ultimate glamour this season with The Eyes of Tom Ford. This first collection for eyes only by Tom Ford, is a complete wardrobe of clutch-size powder eye shadows, mascaras, kohl eye liners, and a clear eye gloss, designed to enable you to create the signature beauty looks Tom Ford is known for.

Seductive and dramatic, with vibrantly bold colour, or sensual and subdued, using luxurious neutral tones – what makeup looks are you feeling this season? The Eyes of Tom Ford collection will give you the power to achieve your own distinct look, and we couldn’t be more excited to try an array of glamorous makeup looks for this christmas party season.

Tom Ford Private Shadow – Limited Edition

A must for your makeup bag this season, add colourful drama with The Eyes of Tom Ford eye shadow collection. A wardrobe of thirty clutch-size powder eye shadows ranging from neutral and subtle to edgy and bold that will allow you to achieve one of Tom Ford’s signature looks, with your own twist.

Available in five distinct finishes – Ultra Suede (a flat matte), Suede (a semi matte), Sateen (Satine), Vinyl (metallic), and Paillette (sparkle) – each shade may be worn alone or layered, to create an array of colour and texture combinations.

From monochromatic matte to liquid metallic lids. All shades have been formulated to be richly pigmented, long wearing, and crease-resistant.

Tom Ford Eye Gloss – Limited Edition

Introducing Tom Ford’s dramatic eye accessory: a clear, high-gloss lacquer that sweeps over the entire lid for a sleek, naked eye. Its comfortable, non-sticky formula goes on like second skin for a translucent wet look that’s designed to highlight and brighten the eyes.

Tom Ford Eye Kohl Intense

Looking to create Tom Ford’s signature sexy, smoky eye look? The kohl-effect pencil is perfect for achieving the desired look. Available in two new shades, “Tourmaline” and “White Smoke,” its rich colour pigments will glide on with a fluid-like texture to enhance the inner waterlines and outer lash lines with a smooth application and dramatic finish.

Finish off the overall look with a swipe of Tom Ford Mascara. Choose from the new limited edition Shutter Lash, Fullscreen, or Spike Lash Mascaras.

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