KNWLS

Launched in South London in 2017 by duo Charlotte Knowles and Alexandre Arsenault, KNWLS strives to portray femininity in a more dangerous and sensual way compared to other fashion brands. The brand is known for producing experimental body-con designs covered in loud textures and print, and aim to accentuate silhouettes in unconventional ways which prioritise sensuality and the strength of femininity.

S.S. Daley

Hailing from Liverpool, Daley seeks to question the structural nature of British heritage in his work and raise questions about the British class system. With previous experience working under the houses of Alexander McQueen and Tom Ford, Daley has used the experience gained from those brands and launched his own. With a particular interest in the feminine aspects of masculine culture, Daley offers a uniquely British perspective for the fashion world.

ERL

Designed by Eli Russell Linnetz, ERL is an American ready-to-wear brand that aims to capture the colourful and chilled spirit of California through simple and sensual takes on staple American pieces. The brand includes womenswear, tailoring, accessories and even childrenswear, showcasing a real variety and desire to provide for as many people as possible.

Winnie NY

Whilst now based in the US, Idris Balogun, the man behind Winnie NY, has roots in the British fashion industry having earned an apprenticeship at London’s Savile Row and graduating from the Fashion Institute of Technology. After those experiences, he gained a position at Burberry helping to develop the view of the brand, before transitioning to Tom Ford where he worked as Director of menswear.

Róisín Pierce

Irish womenswear designer Róisín combines innovative and artisanal techniques in her work, wanting to explore the tradition of craftsmanship and its role in Irish women’s history. Pierce has already won a number of awards including the Chanel Métiers d’Art accolade and the Prix du Public, so it’s safe to say she has already begun to make a name for herself. With a passion for zero waste cutting techniques, Pierce aims to create a more sustainable brand for the future of fashion.

Ryunosukeokazaki

Based in Tokyo, Ryunosuke’s work is themed around the harmony between people and nature. Born and raised in Hiroshima, peace and prayer are huge points of interests for Ryunosuke’s craft. Uniquely, the designer doesn’t draw his designs but instead works with his hands and the fabrics to create the dress from the beginning. Ryunosuke launched his brand in 2018 and graduated from the Tokyo University of Arts in 2021 with a Design MA.

Tokyo James

Iniye Tokyo james is a British-Nigerian designer at the front of a wave of new fashion talent emerging from Africa. James studied at Queen Mary University in London before beginning work as a stylist for multiple international publications, as well as directing brand campaigns for companies including Issey Miyake and Puma. James has even extended out of fashion designs and launched his own digital publication called Rough UK, with international versions launched in Italy and New York.

Ashlyn

South Korean designer Ashlynn Park has over a decade of experience in the industry across both Asia (having worked in Tokyo and her native Seoul) and the US, with her current workplace being New York. Park has worked as a fashion designer and pattern maker for iconic Japanese designer Yohji Yamamoto and, after moving to New York in 2011, joined Alexander Wang. Park applies traditional Eastern design elements and techniques with Western practices, creating the best of both worlds. Her work celebrates femininity and strives to be timeless and elegant whilst also minimising environmental harm.

Words By Andrew Coyle

_{Graphics: Gerasim Kutsarov}

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Campaign Video of FENTY Release 6-20

The FENTY luxury brand launched in 2017 as part of the luxury conglomerate LVMH. Launched by Rihanna, the brand has now released their new summer collection named 6-20. The collection will be released in three parts over June and July. The aim of the collection, according to the brand’s website is to celebrate the different facets of youth. The style of the collection is inspired by aesthetics that emerged during times of change, a selection of prints, logomania and a vibrant colour palette.

Campaign Video of FENTY Release 6-20 Drop 1

The sophomore drop of the collection was released on the 29th of May, Consisting of understated Monochromatic toned day wear. The key pieces of this collection were the form-fitting asymmetric dresses. The collection also featured a return of the Immigrant print T-shirt from last summer.

Images of FENTY Release 6-20 Drop 1 from @FENTY

The second drop of the collection, which is the latest release is the most casual of the series. Consisting of prints slogans and logomania. The second drop draws inspiration from the ’90s, rave culture with the fusing cultures and the straight-talking nature of youth. This collection picks up from the first collection with more colour. The collection featured bucket hats, side-slit baggy pants and oversized tie-dye windbreaker.

Images of FENTY Release 6-20 Drop 2 from @FENTY

The third collection set to be the culmination of the collection will release on the 9 of July at the height of summer. With baggy sizes, grunge tie-dye printed hoodies and psychedelic prints running covering everything from the silk shirts to the hoodies and t-shirt dresses.

According to the brand website, the inspiration behind the collection was drawn from decades of youth aesthetics and the representation of the freedom and rebellion of the youthful spirit. The campaign of the collection was shot by Lea Colombo a South African born, London based photographer whose works can be previewed on her Instagram @leacolombo.

From her activism efforts as a Grammy-winning artist, launching one of the first truly diverse makeup brands, to pioneering a luxury fashion brand, Rihanna has become the voice of a youthful generation.

Words by Precious Njoki

Graphics by Katie Janes

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