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LFW40 aims to highlight London’s unique creative communities, independent businesses, and its status as a leading cultural capital. This year’s schedule introduces exciting new talents and established names, promising a vibrant and diverse array of fashion presentations.

New designers on the schedule include:

• Harris Reed
• Patrick McDowell
• Standing Ground

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These newcomers will be presenting alongside Completedworks and EDELINE LEE, both of whom have been awarded coveted Catwalk slots. Additionally, Mithridate will join the schedule with a special Presentation format.

Returning Designers:

• Kent & Curwen
• Nensi Dojaka
• TOGA

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This season’s schedule is packed with noteworthy shows and presentations from renowned designers, including:

• 16Arlington
• Ahluwalia
• Burberry
• Chopova Lowena
• DAVID KOMA
• Dilara Findikoglu
• Emilia Wickstead
• ERDEM
• FASHION EAST
• KNWLS
• Richard Quinn
• ROKSANDA
• Simone Rocha
• TOVE

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A major highlight this season is the return of the BFC NEWGEN Show Space at the iconic 180 The Strand. This platform will feature both physical and digital activations from emerging designers.

Physically Presenting BFC NEWGEN Designers are:

• AARON ESH
• ANCUȚA SARCA
• Charlie Constantinou
• Chet Lo
• DI PETSA
• DERRICK
• HARRI
• Johanna Parv
• Karoline Vitto
• LUEDER
• MASHA POPOVA
• Paolo Carzana
• Pauline Dujancourt
• Sinéad O’Dwyer
• The Winter House
• TOLU COKER
• YAKU

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Digitally Presenting BFC NEWGEN Designers:

• Kazna Asker
• Leo Carlton
• Steve O Smith

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The final schedule, including specific timings and formats for each activation, will be released in August 2024. This comprehensive schedule will provide further details to ensure attendees can make the most of this landmark event.

The hybrid approach adopted by LFW September 2024 seeks to combine the best of both worlds. By offering both physical and digital presentations, the event maximizes accessibility and engagement while maintaining the irreplaceable experience of live fashion shows. This approach allows designers to reach wider audiences without sacrificing the intimate, impactful moments that define traditional runway shows.

As the fashion industry continues to adapt and innovate, the balance between physical and digital presentations will likely evolve, reflecting changes in technology, audience preferences, and global circumstances. For now, the hybrid model offers a dynamic and inclusive way to celebrate fashion, ensuring that creativity and innovation remain at the forefront.

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Accreditation for LFW September 2024 is now open. It is available to fashion industry professionals such as press, buyers, influencers, stylists, photographers, broadcasters, and sales agents. Interested parties can apply for accreditation here. 

Additionally, the LFW City Wide Celebration returns this season, offering a range of events and activations open to the public. This initiative aims to engage the broader community, making fashion accessible to everyone. As LFW40 approaches, the anticipation builds for a week filled with creativity, innovation, and celebration of London’s pivotal role in the fashion world. Stay tuned for more updates and prepare to witness fashion history in the making.

_{Written By Bethan Gwynne}

The post London Fashion Week September 2024: Celebrating 40 Years of Fashion Excellence appeared first on Voir Fashion.

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The campaign attempts to bring together Bridal, Swim, and Menswear in a romantic collection that uses DI PETSA’s signature wetlook drapery. Think of ancient Greek sculpture work as you take in this campaign, looking at the way the marble work of statues such as Aphrodite of Milos or Ermis of Samothraki reflects in the craftsmanship of the drapery of the fabric, the wetlook mirroring the marble clothing that adorns the statues. With these references, DI PETSA incorporates wedding rituals whilst also subverting traditional gender roles, exploring the male and female dynamic by showing a raw and unfiltered emotion in the models, with men aggressively reaching for bouquets of flowers as their tears merge with the fabric of their garments against a stark, black background whilst women appear in a much calmer, neutral manner as they move sensually and in harmony with each other. 

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The campaign was headed by photographer Louisa Vradi and art directed by Christos Petritzis (Ruins Agency), masterfully shooting, and interpreting the heightened emotional state of falling in love through a mythological lens. Through this interpretation, we see DI PETSA exploring the arena of menswear for the first time. The brand has previously specialised in womenswear, therefore this new chapter for DI PETSA presents an exciting vision through DI PETSA’s lens of how menswear can be interpreted. Their use of the wetlook drapery in clothing intended for male-use garments will hopefully leave room for wider interpretation of menswear for the brand, perhaps for their main SS25 collection. 

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This campaign, titled Wet Brides Act II – Eros in Pain, entails 20 looks – playing into bridalwear with all-white pieces, styled with gold accents via jewellery and chains. Shell-shaped pieces and healing moonstone crystals also feature throughout the collection. DI PETSA’s first venture in menswear in this collection saw a wetlook two-piece trouser set with carefully draped, full length trousers and a cropped shirt with a peak of collarbone.

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Draped, white shirts and tiny, lace-up swim shorts also appeared in the menswear selection, igniting a sense of femininity amongst the womenswear we also see throughout the campaign. Beautiful, white dresses and bikinis allude to the bridalwear that lies at the heart of the collection, with strong references to Aphrodite and her fountain via the wetlook drapery and silhouettes of the dresses that appear akin to the dresses worn in Greek scripture and drawings of ancient Greek gods and goddesses.

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The womenswear is intricately adorned with clear, crystal embroidery and held together with gold jewellery chains, beautifully creating a sense of ethereality, and narrating a story of transformative love and desire where vulnerability meets strength in men’s and womenswear. 

DI PETSA invites you to experience “the pain and transformative power of love” which dresses but also undresses emotions, making visible the invisible currents between us, clothes soaked in emotion. 

The film campaign can be found here. 

_{Written By Bethan Gwynne}

The post Eros Unveiled: DI PETSA’s New Collection Debuts At London Fashion Week appeared first on Voir Fashion.

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Explore the provisional schedule here _{https://londonfashionweek.co.uk/schedule}

The British Fashion Council (BFC) is delighted to release the provisional schedule for London Fashion Week (LFW) February 2024 as it celebrates the event’s 40th anniversary. Taking place from Friday 16th to Tuesday 20th February, the schedule is a digital-physical hybrid. LFW40 will spotlight London’s unique creative communities and its position as a world leading cultural capital.

The BFC is pleased to announce that from 2024 fur is banned from the LFW schedule. The requirement was implemented for the 2024 application process. The schedule features both menswear and womenswear designers, with highlights including iconic British luxury brand Burberry, as well as 16Arlington, Alhuwalia, DAVID KOMA, Dilara Findikoglu, dunhill, Emilia Wickstead, ERDEM, Eudon Choi, FASHION EAST, JW Anderson, KNWLS, Marques’Almeida, Molly Goddard, Richard Quinn, ROKSANDA, and Simone Rocha.

This season, the BFC NEWGEN Show Space will return to The Old Selfridges Hotel, thanks to the generous support of Selfridges. BFC NEWGEN designers on schedule include AARON ESH, ANCUȚA SARCA, Chet Lo, Conner Ives, DERRICK, DI PETSA, FEBEN, HARRI, HELEN KIRKUM, Kazna Asker, LABRUM London, Leo Carlton, MASHA POPOVA, Paolo Carzana, ROBYN LYNCH, SAUL NASH, Sinéad O’Dwyer, The Winter House, TOLU COKER and yuhan wang.

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The final physical and digital schedule will be released in January 2024 and will include further updates and specific information regarding the format and timings of each activation.

Accreditation for LFW February 2024 is now open. Accreditation is reserved for fashion industry professionals attending the event in a work capacity (press, buyers, influencers, stylists, photographers, broadcasters, sales agents). Apply for accreditation here.

Returning this season is the LFW City Wide Celebration, a programme of events and activations open to the public over LFW.

_{Written By Voir Editorial Team}

_{Header Image: @LondonFashionWeek Instagram}

The post The British Fashion Council Announces London Fashion Week February 2024 Provisional Schedule As It Celebrates Its 40th Anniversary appeared first on Voir Fashion.