#Levis Archives - Voir Fashion https://www.voirfashion.co.uk Tue, 04 Apr 2023 08:52:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 10 Ways to Up Your Jeans Game https://www.voirfashion.co.uk/post/10-ways-to-up-your-jeans-game/?utm_source=rss&utm_medium=rss&utm_campaign=10-ways-to-up-your-jeans-game Sat, 08 Apr 2023 09:00:00 +0000 https://www.voirfashion.co.uk/?p=78538 A classic pair of jeans is a staple in any wardrobe, and the king of all jeans is a classic pair of Levi’s. The OG 501 style turns 150 years old in 2023, and we are celebrating by sharing some wild and fun ways to style them.

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]]> A classic pair of jeans is a staple in any wardrobe, and the king of all jeans is a classic pair of Levi’s. The OG 501 style turns 150 years old in 2023, and we are celebrating by sharing some wild and fun ways to style them. 

Blue jeans as we know them were invented in 1873 by Levi Strauss. The number 501 came about as part of the manufacturing process, but no one knows why this number was chosen. The style has remained recognisable over the years, with the exception of a few modifications. Changes like adding belt loops, changing denim colours, and removing suspender buttons were made in an effort to keep up with changing fashions and social requirements like limited raw materials during the war. The trousers weren’t advertised as ‘jeans’ until 1960, when teenagers made the term popular, and 501 jeans for women weren’t introduced until 1981. 

Of course, now Levi’s makes jeans in all different shapes and styles, meaning there are infinite ways to style them. Inspired by their rich history, we have found 10 cool and unique ways to wear jeans: 

1. Mira Al-Momani, Stylist  

London-based stylist Mira puts a spin on what would have otherwise been a very neutral and simple outfit with this bright yellow furry jacket. The leather panelling incorporates the brown tones in the bag, shoes, and bodysuit. The baggy mid-rise jeans add a relaxed feel to the outfit,  which feels perfect for running around doing errands. 

2. Amy Shehab, Designer 

For this look, Amy has gone for a monochromatic double denim moment. The baggy jeans and oversized shirt are contrasted by the pointed court shoes and formal coat. The belt draws attention to her statement earrings and the contrast stitching on the denim, making the look more playful. The gloves add a layer of sophistication and are perfect for taking an outfit from day to night. 

3. Sandra Shehab, Founder of Shee Cosmetics

This outfit is giving Carrie Bradshaw, especially as Sandra strolls through the streets of NYC. Despite consisting of just block colours, this outfit feels more sophisticated than simple. The white peplum top and black baguette bag are very 2000s and match with the slingbacks. The frayededge baggy jeans add a modern twist to the outfit, while the claw clip is a nod to the 90s. 

4. Chloe Scantlebury, Model/Influencer  

Chloe plays with colour in this look, using these low-rise straight-leg jeans as a base for her outfit. This Acne Studios asymmetric top is the perfect length to sit above the jeans, and the buttons create movement and flatter her waist. She matches her limited edition Marshall Columbia handbag with electric blue metallic wedges, proving that this is a versatile look that could be worn to go shopping or to the bar. 

5. Amira Fystina Azouagh, Designer 

Designer Amira makes a statement in these low-rise washed jeans. She has cuffed up the bottom to show off her indigo strappy heels, and she accessorises her torso with stacked gold belly chains. She is wearing just a black bralette under her reworked cropped Alpine Stars motor jacket and finishes off the look with sunglasses indoors— so cool.  

6. Eva Apio, Model 

Channelling model off-duty, Eva Apio rocks super dark-wash baggy jeans and an orange ensemble on the New York sidewalk. She shows off her insane figure in this skintight metallic orange one-shoulder top and matches the orange theme with a Fendi bucket bag and Rick Owens orange sneakers with statement laces. 

7. Tems, Singer  

Singer and songwriter Terms opted for these baggy, wide-leg jeans to show off her underwear waistband. She wears a matching Tommy Hilfiger set with a yellow Tommy windbreaker jacket. She ties together the red and black with black strappy heels and a dramatic gold belly chain decorated with elaborate charms. 

8. Kenza Boutrif, Model 

The model rocks these distressed light wash jeans, pairing them with a rare Louis Vuitton denim speedy. She adds bling to the outfit with a statement Vivienne Westwood pearl choker and bedazzled Diesel kitten heels. She wears a simple but cute pastel-coloured Loewe graphic tank and has a denim jacket on hand for when it inevitability gets cold. 

9. Yewande Biala, Radio host, TV star 

Former Love Island contestant Yewande brightened up the streets with this hot pink outfit. Not only does this look extremely put together, it also looks very comfy. Her pink fur hat and longline coat match the pink check on her shirt, which is unbuttoned to show off her impressive abs. The ultra-wide leg jeans add a casual element to the outfit, and the western-style belt and chain tie it in with her chunky rings. 

10. Sofia Coelho, Influencer 

With the same vibe as the last look, Sofia paired super baggy light wash jeans with a dramatic cropped pink jacket. Her sweatband and over-ear headphones give the same energy as any paparazzi picture of Princess Diana running errands, although the white lace-up heeled boots probably aren’t the most practical. 

Words by: Lucy Walshe

Header Image: Yewande Biala

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]]> Levis Collaborate With Bridgeton Star Charithra Chandran For New ‘Jeans And A Nice Top’ Campaign https://www.voirfashion.co.uk/post/levis-collaborate-with-bridgeton-star-charithra-chandran-for-new-jeans-and-a-nice-top-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=levis-collaborate-with-bridgeton-star-charithra-chandran-for-new-jeans-and-a-nice-top-campaign Mon, 07 Nov 2022 14:56:38 +0000 https://www.voirfashion.co.uk/?p=65776 You may know her as the Diamond of the season, but Charithra Chandran of Netflix’s Bridgeton is collaborating with Levi’s to show us how she styles her favourite winning outfit formula: jeans and a nice top.

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]]> You may know her as the Diamond of the season, but this November Charithra Chandran of Netflix’s Bridgeton is collaborating with Levi’s to show us how she styles her favourite winning outfit formula: jeans and a nice top.  

Celebrating the diversity and can’t-go-wrong nature of Levis jeans and a nice top, this simple outfit combo could not be further away from Charithra’s usual regency era wardrobe of her Edwina Sharma counterpart – It’s a daily fashion fix for the actor always on the go. Now, the 25-year-old Netflix star lets us in on how she makes this millennium-era fashion staple work for her off-screen.  

Courtesy of Levi’s

“When I hear ‘jeans and a nice top’, two things stand out to me. One is that it’s really accessible. Most people own a pair of jeans and will have nice tops in their wardrobe. It doesn’t feel scary or intimidating.”  Charithra is, of course, right. Our obsession with the paring is exactly why it’s experiencing a mass renaissance, fast-tracking itself to the top of our fashion wish lists this Christmas. In 2022, there are many interpretations of this classic look, switching pieces in and out to make the perfect fit recipe.  

Courtesy of Levi’s

Charithra also remarks on how effortless the choice is to return to time and time again, which makes her love it all the more: “It can easily be dressed up or down. So, for me, it’s a winning combination.” 

Courtesy of Levi’s

These three looks make up the ingenious capsule wardrobe that Charithri counts on to keep up with her busy schedule. “It’s super convenient,” she says of her choice to always stick to a strict number of staple pieces. “Because of work, I’m travelling a lot, so I’m really living out of a suitcase. It’s imperative that I have a small number of items that can mix and match between them and create a variety of looks for different events, be it chilling with friends or going to a picnic.” 

Courtesy of Levi’s

Embodying the brand’s central ethos of ‘Buy Better, Wear Longer,’ this foolproof capsule benefits from being sustainable as well as stylish. “It’s important that we really think about the purchases that we make and try to make them as versatile as possible, so we continue to love our clothes for decades, not seasons.”  

All pieces worn by Charithra Chandran are available now. 

Words by Giuliana Zamudio-Lopez

Header image: Courtesy of Levi’s

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]]> Levi’s New 501 Campaign, Proves That The 501 Jeans Will Always Stand The Test Of Time! https://www.voirfashion.co.uk/post/levis-new-501-campaign-proves-that-the-501-jeans-will-always-stand-the-test-of-time/?utm_source=rss&utm_medium=rss&utm_campaign=levis-new-501-campaign-proves-that-the-501-jeans-will-always-stand-the-test-of-time Mon, 09 May 2022 09:10:46 +0000 https://www.voirfashion.co.uk/?p=56621 Levi’s iconic 501 jean is getting a fresh new campaign that will set them apart from the rest. The campaign named “The number that changed everything” will celebrate and commemorate the original silhouette founded by Levi Strauss in 1873.

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]]> Levi’s iconic 501 jean is getting a fresh new campaign that will set them apart from the rest. The campaign named “The number that changed everything” will celebrate and commemorate the original silhouette founded by Levi Strauss in 1873.

The campaign takes centre stage right before they celebrate their 150th anniversary next year. To mark this pinnacle period in Levi’s history the company have teamed up with five visionaries that personify the ethos of the jeans and brand, these include; Hailey Bieber, A$AP Nast, Peggy Gou, Barbie Ferreira and Marcus Rashford. 

Throughout the campaign these individuals share their mantras for success and moments that changed the trajectory of their lives, similarly to how the 501 jeans changed the direction of Levis forever.

“The biggest change of my life was when I left home at a young age. It made me grow up faster and helped me cope with the pressures of playing in front of a massive crowd”

Marcus Rashford

Self-growth is the key takeaway behind the campaign with all the inspiring ambassadors taking us on a journey of self-discovery. Through all the highs and lows life throws at you, staying true to yourself and positive thinking is paramount.     

In addition to the new campaign launch, Levi will also be producing a limited edition 501 short collaboration with Emma Chamberlain. That will be released on May 20th (501 day) to celebrate the infamous blue jeans birthday. 

Alongside the campaign in May, we will also see a variety of perks for Levi loyalty members, such as free button swaps with every purchase and free 501 patches at all Levi’s retail and outlet locations. Among the offerings will be a series of collaborative workshops that will allow customers to customise their 501 jeans themselves and take home their own unique pair.          

Photo Credit: Levi’s®
Photo Credit: Levi’s®
Photo Credit: Levi’s®
Photo Credit: Levi’s®
Photo Credit: Levi’s®
Photo Credit: Levi’s®
Photo Credit: Levi’s®
Photo Credit: Levi’s®

Words by Seraphina Volpi

Featured Image: Levi’s®

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]]> 3 Spring Fashion Collaborations That We’re Definitely Buying From https://www.voirfashion.co.uk/post/3-spring-fashion-collaborations-that-were-definitely-buying-from/?utm_source=rss&utm_medium=rss&utm_campaign=3-spring-fashion-collaborations-that-were-definitely-buying-from Tue, 11 May 2021 10:48:33 +0000 https://www.voirfashion.co.uk/?p=25130 collaborations have been all over the fashion landscape this year and we couldn’t be happier about it. Who doesn’t love a good collaboration? We certainly do.

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]]> Photo Credit: Miu Miu x Levis

Collaborations have been all over the fashion landscape this year and we couldn’t be happier about it. Who doesn’t love a good collaboration? We certainly do.

Even if some took us by complete surprise, like Gucci’s unexpected partnership with Balenciaga, they were all fresh and exciting news for us fashion aficionados. Many took us into a different sphere of the fashion world, and a different side to your usual designers and their designs. Whether it was the case of two labels joining for a sustainable collection, such as Ganni X Awhualia, or incredible designers venturing on a collection for everyday brands, such as Simone Rocha for H&M, we were here for it.

Fortunately, the time for collaborations hasn’t passed yet… and we doubt it ever will. As the weather is heating up, so are spring collections and the fashion collaborations following suit.

Here’s a look into the anticipated partnerships to look out for this spring:

House of Harlow 1960 x Sofia Richie

Who: Sofia Richie

What: Sofia Richie partners up for the first time with her sister, Nicole Richie, for an exclusive collection for House of Harlow 1960 (Nicole Richie’s clothing and accessories line for Revolve). It is a collection all about summer in the ’70s, that brings back the easy-to-wear styles and day-to-night looks, and the best part? It is inspired by the inimitable Lauren Hutton.

Where: See and shop the full House of Harlow 1960 x Sofia Richie collection online at Revolve.

Aries x Lee Jeans

Who: Aries

What: A “Neoclassical spaghetti Western” style collaboration between Aries and Lee Jeans, as explained by Aries co-founder -Sofia Prantera. The collaboration is a 10-piece unisex collection inspired by the ‘70s and ‘80s (once again we’re here to reminisce), and the Italian understanding of American culture. Oh well, rather inspired by the Western take of Italian film directors, such as Sergio Leone, on American culture.

Where: See the 10-piece collection at www.ariesarise.com

Levi’s x Miu Miu

Who: Miu Miu

What: Miu Miu is redirecting to fashion sustainability with a responsible collection by the hands of Levi’s. The two brands will work together to launch an upcycled collection, creating and reimagining pieces from past garments. The collection will present timeless pieces such as the 501 jeans and Trucker jacket in a Miu Miu style, with hand-embroidered flowers and jewellery, giving a touch of femininity and spring.

Where: The ultra-limited edition collection will be unveiled at Selfridges in London, and IAPM in Shangain in mid-May. After which it will be available on www.miumiu.com, in 18 Miu Miu stores throughout the world and finally at the Dover Street Market of L.A.

Words By Chiara Ferrari

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