#inclusivebrands Archives - Voir Fashion https://www.voirfashion.co.uk Wed, 20 Mar 2024 11:38:24 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 Skims Makes Waves With It’s First TV Advert: “Skims Lab” https://www.voirfashion.co.uk/post/skims-makes-waves-with-its-first-tv-advert-skims-lab/?utm_source=rss&utm_medium=rss&utm_campaign=skims-makes-waves-with-its-first-tv-advert-skims-lab Wed, 20 Mar 2024 11:38:23 +0000 https://www.voirfashion.co.uk/?p=89285 Kim Kardashian's shapewear brand, Skims which was founded in 2019, has become a monster in the last few years and quickly taken over the likes of Spanx and Victoria’s Secret, becoming a household name in the world of underwear. The brand has gained a reputation for its diverse range of sizes and skin tones and catering to women of all shapes and sizes. This commitment to making underwear and loungewear for real bodies has built them a loyal fan base as well as a net worth of $4 Billion as well as putting CEO and founder Kim Kardashian on Fortune’s list of the 100 most powerful women in business.

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]]> Kim Kardashian’s shapewear brand, Skims which was founded in 2019, has become a monster in the last few years and quickly taken over the likes of Spanx and Victoria’s Secret, becoming a household name in the world of underwear. The brand has gained a reputation for its diverse range of sizes and skin tones and catering to women of all shapes and sizes. This commitment to making underwear and loungewear for real bodies has built them a loyal fan base as well as a net worth of $4 Billion as well as putting CEO and founder Kim Kardashian on Fortune’s list of the 100 most powerful women in business. 

https://www.instagram.com/reel/C4YGUfmx31p/?igsh=MWw4N2w5Z3RvcW82ZQ==

The company has also built a name for itself by making waves and breaking boundaries in regard to their fantastic marketing. They exceeded expectations yet again, with the debut of its first-ever TV advertisement during The Oscars, one of the most highly anticipated events of the year, which again showcased the brand’s clever business strategy and ability to utilise pop culture for their own success.

https://www.instagram.com/reel/C4YongKRnFl/?igsh=MWUzaWdnYjhhMjdibg==

The futuristic commercial, set inside a SKIMS Lab on a ship in outer space. The advert was directed by Frank Lebon and produced by Wieden and Kennedy, best known for their work with Nike, and features Kim in an “out-of-this-world” universe, testing out several of her brand’s best-selling pieces. They worked alongside the incredible costume designer Heidi Bivens, known for her work on HBO series Euphoria. 

https://www.instagram.com/reel/C4YGUfmx31p/?igsh=MWw4N2w5Z3RvcW82ZQ==

With the assistance of a group of Kardashian “Klones,”or lookalikes, the reality star who wears a nametag saying she’s Skim’s “Chief Engineer”, checks out new bras, T-shirts, and shapewear sets to Gary Wright’s 1975 hit song “Dream Weaver.” The camera then pans through the “Klones” as, all of which were united by a sense of empowerment and confidence. The women were shown wearing the iconic Skims products, which hugged their curves and accentuated beauty.

https://www.instagram.com/reel/C4QerFZrTzY/?igsh=MWQxajRpaXJvcWNhbg==

“With this being our first-ever made for TV campaign, we really wanted to bring viewers into the SKIMS universe and create a film about our brand story and obsession with product development in a witty, yet extravagant way,” Kim Kardashian was recorded saying in a press release. “It was great working with Frank [Lebon] on this—his unique creativity and talent for storytelling really shined through. I am really proud of what we created together.”

https://www.instagram.com/reel/C4YGUfmx31p/?igsh=MWw4N2w5Z3RvcW82ZQ==

On top of it’s core message of inclusivity, the ad also highlighted the brand’s dedication to quality and innovation. Viewers were treated to a behind-the-scenes look at the design process of Skims products, showcasing the brand’s attention to detail and commitment to creating shapewear that is both comfortable and flattering. 

The debut of Skims’ first TV advertisement was an incredible success. The ad resonated with viewers for its light-hearted spin, as well as its commitment to quality and innovation. As the brand continues to grow, with plans to expand into physical retail with its first flagship stores in Los Angeles and New York, Skims is poised to become even more so of a major player in the world of underwear and loungewear as well as business in general.

Written By Lauren Dickson

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]]> Who Are Ester Manas And How Are They Pioneering Inclusivity In High Fashion https://www.voirfashion.co.uk/post/who-are-ester-manas-and-how-are-they-pioneering-inclusivity-in-high-fashion/?utm_source=rss&utm_medium=rss&utm_campaign=who-are-ester-manas-and-how-are-they-pioneering-inclusivity-in-high-fashion Thu, 29 Feb 2024 10:33:53 +0000 https://www.voirfashion.co.uk/?p=88954 Ester Manas is one of Paris’s most need to know up and coming Size inclusive designers. The brand was created by Ester Manas and Balthazar Delepierre, who both studied at La Cambre in Brussels. Throughout her studies Ester took on multiple trainee roles in fashion houses as renowned as Acne Studios, Balenciaga and Paco Rabanne. They founded the label in 2019 and the soul ethos of the brand was to be size inclusive, which has remained what the company strives for as well as ensuring the pieces still had expressive and feminine design.

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]]> Ester Manas is one of Paris’s most need to know up and coming Size inclusive designers. The brand was created by Ester Manas and Balthazar Delepierre, who both studied at La Cambre in Brussels. Throughout her studies Ester took on multiple trainee roles in fashion houses as renowned as Acne Studios, Balenciaga and Paco Rabanne. They founded the label in 2019 and the soul ethos of the brand was to be size inclusive, which has remained what the company strives for as well as ensuring the pieces still had expressive and feminine design.

https://estermanas.com

The brand founders won the Andam Special Prize in February 2023 and were able to put the awarded £100,000 towards building their brand, they took some time off after the release of  their Fall 2023 collection in March to focus on building their brand and coming back bigger and better than ever before. Her Fall 2024 Collection in Paris was no exception. The invitations were sent out along with a bouquet of flowers labelled “missed you” with a red lipstick kiss.

https://estermanas.com

The brand focuses on making sustainable and inclusive pieces for the fierce and bold. They are largely inspired by female empowerment and that theme is reflected in their design and their sizes range from size 2 to 18. Upon their return, Manas was quoted saying “This collection is a gift for the people around us. Thank you for welcoming us again; we came back and we came back with what you asked from us.”

https://www.instagram.com/voirfashionmagazine?igsh=bTdhazBqN3F6bXdv

The collection was built of down jackets which were made from recycled nylon, and trench coats that were constructed using deadstock Balenciaga. There was also a lot of colour blocking and ribbed knits that were sportier than Manas previous pieces. The brand also played with texture with a lot of ruffles and sheer fabrics.

https://www.instagram.com/voirfashionmagazine?igsh=bTdhazBqN3F6bXdv

The previous collections have been just as magical, with the Fall 23 collection based around their upcoming marriage of the two designers and partners titled “For Better or For Worse”. “We’re getting married, so we tried to do the most stereotypical wedding we won’t do for ourselves,”  they were quoted saying to a reporter. 

https://www.instagram.com/estermanas?igsh=dzI4eThnamplc2sz

They hosted the show in a church and played beautiful love songs like Sade’s “No Ordinary Love”. And as you can imagine, the show hosted a stunning array of white gowns on a stunning array of body types in true Esther Manas fashion. However the collection was not just about gowns, it was the epitome of the “cool bride”. 

https://www.instagram.com/estermanas?igsh=dzI4eThnamplc2sz

As absolute pioneers when it comes to inclusivity in fashion, we are expecting and exited to see a lot more of Ester Manas, and eagerly awaiting what they have up their sleeves for the futures of the brand.

Written By Lauren Dickson

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]]> The 14 Brands Putting Size-Inclusivity At The Forefront Of 2023 Fashion https://www.voirfashion.co.uk/post/the-14-brands-putting-size-inclusivity-at-the-forefront-of-2023-fashion/?utm_source=rss&utm_medium=rss&utm_campaign=the-14-brands-putting-size-inclusivity-at-the-forefront-of-2023-fashion Sun, 08 Jan 2023 14:27:07 +0000 https://www.voirfashion.co.uk/?p=69844 We love seeing more size-inclusive brands emerge as well as pre-existing brands become more diverse by developing a broader range of clothing sizes. We are strong believers in normalising and celebrating different body shapes in mass-market fashion, which is easily available to all. Trust us, we know there is still a lot of work to be done in achieving this dream of ours, however, we are pleased with the progress we are seeing.

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]]> We love seeing more size-inclusive brands emerge as well as pre-existing brands become more diverse by developing a broader range of clothing sizes. We are strong believers in normalising and celebrating different body shapes in mass-market fashion, which is easily available to all. Trust us, we know there is still a lot of work to be done in achieving this dream of ours, however, we are pleased with the progress we are seeing. 

We have selected fourteen brands which are leading the body positivity movement. They are showing style does not have to be compromised when producing a wide range of sizes. Watch out for these brands in 2023 as we believe they will continue to create positivity, inclusion and sick fashion.

Ester Manas

No surprise that Ester Manas is on our top 14 fashion-forward size-inclusive brands list. If you are unfamiliar with their designs, once you take a look, you will soon have a new obsession. Their use of sheer materials, asymmetrical designs and abstract cuts are hard not to get excited about. 

Yitty

Lizzo’s fashion brand, Yitty, is described as shapewear reinvented. As we all know, the style icon and award winner would never sacrifice her passion for fashion and her brand, Yitty, is proof. Sizing varying between a UK 8-36, means Lizzo’s brand accommodates for a vast range of body types. Alongside shapewear, the satin pyjamas, robes and underwear are all sexy and stylish- good job Lizzo. Amazingly, the Yitty style quiz offered on the site also helps cater to your style preference and clothing needs. 

Isolated Heroes

Scottish self-start up brand Isolated Heroes not only places emphasis on sustainability, but also size-inclusivity. Offering sizes up to a UK 28, the fashion brand creates glamorous evening attire and head-turning designs. If you are a fan of sequins, they will become a core brand for your 2023 looks. 

Alpine Butterfly Swim

It is never too early to get your holiday swimwear bought, and after seeing these pieces you will not be able to resist. Alpine Butterfly Swim create luxury swimwear which we are in love with and there’s no surprise as to why. With incredible collections inspired by space, 90s supermodels and psychedelics, there are designs to suit everyone.  

Good American

Of course, Good American features. Brand values of body diversity and size representation, means Good American stocks sizes from UK 2- 28. The brand is super inclusive and is great for finding basic fashion staples as well as one-off pieces. Known for their well-fitted denim, Good American will not let you down in regards to trendy, inclusive styles. 

Miaou

A French brand inspired by the coastline of California, what’s not to love? Miaou’s purpose was to create clothing to feel good in and they certainly have achieved their goal. The ‘perfect fit’ inspired the designs and allowed the brand to expand on its sizing to cater to more consumers. Specialising in corsetry, Miaou, will have an endless collection for you to find your perfect style, and of course, perfect fit. 

Savage X Fenty

Rihanna’s successful lingerie brand is sure to meet anyone’s underwear needs. Not only will you find an incredible selection of lacy and sexy lingerie sets, but also super comfy lounge and pyjama sets. Or maybe you are looking for a workout set? Guess what, they have that too. You can’t go wrong with a Savage x Fenty exploration. 

Karoline Vitto

A brand which captures the true essence of size-inclusion. Karoline Vitto’s designs are contemporary and high fashion. Based in London but Brazilian born, she focuses on female form in unconventional manners and this is evident through her designs. Women’s curves and folds are a central motif for her garment design process, and therefore, size, is a literal inspiration for her. Designs are available in a UK 8- 28. 

Skims

Skims clothing comes in a wide range of sizes at very affordable prices. Their ‘fits everybody’ collection highlights their brand focus on creating clothes for as many body sizes as possible. Love. Stretchy underwear and technically constructed shapewear are popular designs from the brand as they try to innovate the fashion industry, providing solutions for women who feel they are not properly being catered to. 

Chopova Lowena

If you are a Dua Lipa fan, you will probably be aware that she is a fan of Chopova Lowena. Their hybrid designs are produced through mixed inspirations of Bulgarian folklore and 1980’s rock climbing. Two very different worlds coming together to produce a state of high fashion. Colour and pattern are very central to their expression of their influence.

GIA/irl

Elegant and classic designs are available in sizes UK 10-28 from brand GIA/irl. The beautiful gowns come in satins and stretchy linens to create captivating comfort. GIA/irl also offers styling tips with each of their products which is super helpful if you need a little advice. 

Blueki

Created in New York by model Yumi Nu, Blueki, was created to promote size-inclusive fashion. Representing different shapes and sizes is hugely important to the brand and we are therefore very happy to feature the brand on our list. As a new brand they are doing super well and we believe their success will only continue to grow.

Fashion East

Fashion East is synonymous with looking cool. The non-profit offers upcoming designers’ opportunities to showcase their designs and celebrate body positivity. Ahead of the times, they showcase new and captivating designs which are eye-catching and hard to miss. Maybe not for everyone, but it’s definitely for us. If innovative fashion is up your street, Fashion East is a NPO you should get familiar with.

Designers such as Karoline Vitto are currently working with the NPO, however, previous designers include Gareth Wrighton and Nensi Dojaka.

Words By Erin Wilson

Header Image : @estermanas Instagram

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]]> Looking For The Perfectly Fitting Bra? We’ve Got You Covered! https://www.voirfashion.co.uk/post/looking-for-the-perfectly-fitting-bra-weve-got-you-covered/?utm_source=rss&utm_medium=rss&utm_campaign=looking-for-the-perfectly-fitting-bra-weve-got-you-covered Wed, 25 May 2022 08:58:39 +0000 https://www.voirfashion.co.uk/?p=56986 The perfect fitting bra is often hard to come by, and very frustrating when you can’t find that great fit. Candice Huffine once said, “You have an epiphany moment when you’re in the right bra” However this is normally not an easy task especially if you are a plus -size girl!

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]]> The perfect fitting bra is often hard to come by, and very frustrating when you can’t find that great fit. Candice Huffine once said, “You have an epiphany moment when you’re in the right bra”. However, this is often a challenging task, as we are all uniquely shaped! 

However, change and inclusivity is finally at the forefront of the lingerie industry, as designers are now crafting intimates that finally have size inclusivity in mind. With the extensive list of top lingerie picks ever-growing, Voir have gathered some of our favourites which are sure to make your life that little bit more comfortable! 

Savage x Fenty 

Rhianna has hit the lingerie world and has something to say, too. The singer turned entrepreneur has designed a beautiful range that is perfect for every body and every shape. Showcasing designs that are sure to get you hot under the collar as well as in perfect comfort. This range is not one to be missed if you ask us! 

Skims

Among many things, Kim Kardashian has shown us she is a force to be reconned with; her shape wear brand is said to be one of the most comfortable on the market. She is on a mission to solve some of our biggest underwear dilemmas, and we are ready to get on board! Her range includes sizes for everyone, with the brand’s ethos being that everyone deserves to be comfortable. 

Victoria’s Secret

Victoria’s Secret have just designed a new lingerie line that brings sexy and comfort together. Their Dream Angels Bra Top accentuates your curves and keeps everything in the right place. The corset style detailing comes in sizes S to XXXL. This bra will make you feel like the empowered woman that you are! 

Bluebella

This brand knows how to design a bra! Everything about this brand feels luxury, except the price. For just £36 pound you can pick up a bra that doesn’t only look great; it fits great too! What more could we want? The brand has several designs that go up to size 40F. 

Intimissimi

This Italian brand never fails to disappoint! If you are in the market for something that is great quality and has a great price point you are in the right spot. Shop online or on the Highstreet to get all your lingerie needs met. 

Ann Summers

If you’re on the search for lingerie that is bright and beautiful, look no further! The Artemis collection has the ability to make anyone feel sexy, with gorgeous lace detailing and vibrant summery colours at the heart of these designs. The best part? The Artemis bra has an incredible sizing, ranging from a 32A to 44G!

Words by Seraphina Volpi

Graphic Credit: Savage X Fenty

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