From the early 2000s into the later 2010s, Victoria’s Secret dominated the lingerie market, being the go-to brand for intimates. When it introduced its annual fashion show in 1995, the label rose to meteoric fame, possessing one of the most exclusive and most-viewed runway shows in the world.

The big question is: Will Victoria’s Secret be able to take off again? Following several media scandals and court cases, the American lingerie brand founded in 1977 is struggling to change its image.

Victoria’s Secret is now committed to celebrating diversity in an attempt to survive.

Let’s go back to Victoria’s Secret timeline of a difficult rebranding:

This rebranding began in the summer of 2019, as Teen Vogue just reported: while marketing director Edward Razik was stepping down, a trans woman appeared in a brand campaign for the first time, Valentina Sampaio. 

In March 2021, the brand parted ways with Les Wexner, long-time CEO and founder of L Brands, owner of Victoria’s Secret, and Bath & Body Works. The following month, it began selling its first maternity bras, which was quite symbolic.

And most importantly, in June, the brand announced that they were done glorifying their ‘Angels’. 

Instead, it celebrates the VS Collective: seven personalities, not necessarily models, including footballer Megan Rapinoe, plus-size model Paloma Elsesser, and trans model Valentina Sampaio. In this vein, Victoria’s Secret has also started to display more morphological diversity on its website and in its campaigns, as well as marketing post-mastectomy bras.

In addition to this rebranding, Victoria’s Secret has also launched a podcast called VS Voices and set up a global fund for programs to fight cancers that primarily affect women, such as breast cancer. Victoria’s Secret is thus leading important changes, perhaps difficult to carry out and above all to install in the collective imagination.

The release of this documentary comes at the right time to understand the secrets of this fashion industry giant.

The three-episode docuseries will chronicle how Victoria’s Secret became one of the most popular brands in the world to its downfall. The project will also take a closer look at the company’s longtime CEO, Wexner, and his close ties with Epstein.

Episodes will explore Wexner’s life and how he managed to build a billion-dollar fashion empire; Victoria’s Secret Angels became global superstars and its expansion to adolescents with their brand Pink; and its struggles when they were still part of the L Brands (now known as Bath & Body Works, Inc.) family.

Each will also explore how Wexner and Epstein grew close and how the latter’s weighty allegations contributed to the downfall of Wexner’s empire amid an already shifting cultural and fashion landscape.All three episodes of the series will be available to stream exclusively on Hulu starting July 14.

Words by Melodie Bitala-Samba

^{Header image: @victoriassecret}

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Airing on Disney+ here in the UK, episode one premiered last week and whilst the show’s concept may seem virtually identical to its predecessor in terms of following the lives of the family, the main difference of The Kardashians is more in how the family share their lives. The filming style, for example, is much grander than KUWTK, with episode one opening up with sweeping drone footage travelling from sister to sister.

That’s not the only difference either, as the show is generally filmed more like a documentary than a reality show, with appropriate fourth wall breaking included (of course). Sometimes the show even feels like it’s mimicking The Office with the sisters looking directly into the camera and serving up some snarky and witty remarks, showing that they’ve lost none of their comic timing in their ten-month break from the air. The iconic confessionals of KUWTK are also back, however, this time around are sometimes filmed as the sisters are on the go in addition to the more traditional seated variants.

As for what the episode itself focused on though, it opened up with a grandiose barbeque at Kim’s house which brings all of the family together. This is a slightly different style of barbeque compared to the ones we’re used to though, featuring monochrome ball-pit slides, buffet trays made of the finest silver and clothes that aren’t typically seen as traditional barbeque wear… if that is even a thing. Make no mistake it is an undeniably Kardashian affair and is topped off with the family conspiring if Kylie’s baby is going to be a boy.

The other major plot point of the episode involves Kim getting ready for her hosting appearance on Saturday Night Live, sorting through bodysuits to decide which one she’s going to wear and deciding how she’s going to wear her hair on the night. There’s also some cheeky foreshadowing of her current partner Pete Davidson as Kim mentions how he helped calm her nerves about the hosting gig whilst they were at the Met Gala. Sweet stuff.

Of course, it wouldn’t be a show about the Kardashians if there wasn’t plenty of info about all the girls’ relationships and how they are getting on. Kourtney and Travis Barker are happily loved up and enjoying life in the early stages of their relationship, Kim and Kanye are in a, seemingly, good place but as we’ve seen with real-time events regarding their relationship over the past few months that isn’t going to last and it’s unclear if Kanye is going to appear on screen at all this time around, meanwhile Khloé and Tristan are co-parenting and attending Tristan’s therapy sessions which lead to the pair reminiscing on when Tristan cheated on Khloé when she was pregnant. A little awkward.

The episode crescendos with Kim on the phone with her lawyer as he explains that there’s a threat of additional sex tape footage of Kim from 20 years ago being leaked, not too dissimilar to how the very first episode of KUWTK ended all those years ago. The main difference this time around though is in Kim’s response to the matter, refusing to place any blame on herself and not being made to feel scandalous about the ordeal. The maturity and candidness in her response highlight just how much Kim has grown over the years since the original sex tape leak and showcase her taking control of her narrative rather than having a man try to control it instead. 

This lawsuit is bound to be one of the major plot points of the show over the coming episodes and with Kim having more power and status compared to all those years ago, as well as four children, things look set to play out very differently. We’ll just have to tune into the next episode to find out how!

Words By Andrew Coyle

_{Photo Credit: Khloe Kardashian Instagram}

The post Episode One Of ‘The Kardashians’ Has Us Excited To Keep Up! appeared first on Voir Fashion.

Selena Gomez has been busy: she is returning to our screens in Only Murders In The Building and has launched the first mascara of her make-up collection, Rare Beauty!

Launched last September, Rare Beauty, is all about embracing your inner self. The products are not supposed to hide your unique features or transform you into another person, rather they enhance your natural beauty to imbue extra confidence – either through bold red lips and smokey eyes or through glowing skin and glossy lips. The products are simple, clean, and easy. They are a perfect solution for an extra confidence boost as you start your day. The Rare Impact Fund also means that 1% of all sales of Rare Beauty will go directly into local and worldwide organisations supporting mental health.

Selena shared via Instagram the new Perfect Strokes Universal Volumizing Mascara, launching August 30th on Sephora and RareBeauty.com. The product is buildable which offers a lighter, more subtle look to a dark and dramatic eye. The packaging pairs with Rare Beauty’s minimalist aesthetic of gold and pale pink tones to create chic products.

Whilst shopping Rare Beauty, we can also get excited about Selena’s latest series, Only Murders In The Building. The show follows three strangers living in the same New York apartment block who share a mutual love of true-crime podcasts, leading them to begin their own. Things suddenly become real when a literal murder takes place in their building – will the group be able to solve it? Selena joins Martin Short and Steve Martin as the trio adopt roles of make-shift detectives in an unexpected group dynamic. Get the popcorn ready for August 31st, when this comedic, murder-mystery is available on Hulu and Disney+!

Only Murders In The Building Trailer

Words by Caitlin Sahin

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