#H&M Archives - Voir Fashion https://www.voirfashion.co.uk Tue, 25 Apr 2023 12:24:39 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 Fashion, Music, And Dance As Mugler X H&M Collection Debuts At NYC Show https://www.voirfashion.co.uk/post/fashion-music-and-dance-as-mugler-x-hm-collection-debuts-at-nyc-show/?utm_source=rss&utm_medium=rss&utm_campaign=fashion-music-and-dance-as-mugler-x-hm-collection-debuts-at-nyc-show Tue, 25 Apr 2023 12:24:37 +0000 https://www.voirfashion.co.uk/?p=79319 The H&M x Mugler collaboration has been highly anticipated since its announcement in February 2023. Mugler Creative Director Casey Cadwallader aimed to “encapsulate the unique and vibrant spirit of Mugler”, after the fashion house’s founder, Thierry Mugler, passed away in January 2022, having already drafted a few sketches for the collaboration. It will bridge the gap between high fashion and mass consumers, with H&M creative advisor Ann-Sofie Johansson promising the collection “encapsulates the H&M ethos of sharing great fashion and democratising design”. The collection, curated by Cadwallader, takes inspiration from and makes reference to Mugler archives from the 80s and 90s and the house’s iconic silhouettes. It is available online and in selected stores on May 11, 2023.

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]]> The H&M x Mugler collaboration has been highly anticipated since its announcement in February 2023. Mugler Creative Director Casey Cadwallader aimed to “encapsulate the unique and vibrant spirit of Mugler”, after the fashion house’s founder, Thierry Mugler, passed away in January 2022, having already drafted a few sketches for the collaboration. It will bridge the gap between high fashion and mass consumers, with H&M creative advisor Ann-Sofie Johansson promising the collection “encapsulates the H&M ethos of sharing great fashion and democratising design”. The collection, curated by Cadwallader, takes inspiration from and makes reference to Mugler archives from the 80s and 90s and the house’s iconic silhouettes. It is available online and in selected stores on May 11, 2023.

In March 2023, H&M and Mugler shared a music video featuring musicians Amaarae, Shygirl, Eartheater, and Arca performing a remixed version of the 1998 hit song ‘Music Sounds Better With You’, commissioned especially for the collaboration. The original song, by French band Stardust, has been reworked to match the high-energy video, flicking through scenes of models walking through walls, a talk show scene with Casey Cadwallader, the brands’ logos on the Empire State Building, and the singers performing to a filled stadium. This also gave fans the first real look at the collection, with models wearing tailored suits, corsets, cut-out tops, catsuits, star jewellery, mesh trousers, tights, and glitter. 

Image Credits: Mugler X H&M

We got to see the collection on supermodels and Mugler muses on Wednesday night, as over 800 guests gathered at the Park Avenue Armory in NYC for the collaboration party. There was music, performance, and, of course, fashion to celebrate the launch of the new collection. Celebrities who had featured in Mugler lookbooks and campaigns made appearances dressed head-to-toe in H&M x Mugler, with the overall aesthetic consisting of a lot of black, satin, and mesh, with silver rhinestone and star details. 

There were individual musical performances from the stars of the music video before they came together to perform the signature song ‘Music Sounds Better With You’. 

There was also a catwalk show featuring models like Paloma Elsesser, Irina Shayk, and Eva Herzivoga, while dancers performed in embellished catsuits. The afterparty featured multiple DJ sets and was a nod to the Mugler house, celebrating dance and club culture. “It was the ideal celebration of the Mugler H&M collection and the perfect way to welcome people into our world— an unforgettable night built around freedom, personal expression, and liberating, bold fashion,” Casey Cadwallader said after the event. 

This is not the first time H&M has done something like this. Previously, the Scandinavian brand has collaborated with Simone Rocha, Giambattista Valli, Moschino, and Erdem, always selling out. A core aspect of these collabs are the elaborate launch parties, like the 2015 Balmain party with a catwalk show, a performance from the Backstreet Boys, and celebrities like Kylie and Kendall Jenner, Karlie Kloss, and Gigi Hadid in attendance.

Written By Lucy Walshe

Header Image By Mugler X H&M

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]]> It’s Finally Here! H&M x Mugler Are Set To Launch in May. https://www.voirfashion.co.uk/post/its-finally-here-hm-x-mugler-are-set-to-launch-in-may/?utm_source=rss&utm_medium=rss&utm_campaign=its-finally-here-hm-x-mugler-are-set-to-launch-in-may Wed, 29 Mar 2023 08:59:42 +0000 https://www.voirfashion.co.uk/?p=77846 The end of last week saw one of high street fashion’s most exciting announcements come out of the woodwork. After a lot of speculation H&M shared that their latest designer collaboration will be with French fashion house Mugler. The high-street fashion brand shared the news with a promotional video that starred Shygirl, Arca, Eartheater and Amaarae who performed the campaign’s soundtrack; a re-recording of ‘Music Sounds Better with You’.

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]]> The end of last week saw one of high street fashion’s most exciting announcements come out of the woodwork. After a lot of speculation H&M shared that their latest designer collaboration will be with French fashion house Mugler. The high-street fashion brand shared the news with a promotional video that starred Shygirl, Arca, Eartheater and Amaarae who performed the campaign’s soundtrack; a re-recording of ‘Music Sounds Better with You’. 

The video celebrates all things theatrical. The inclusive cast partake in various activities; from modelling to singing, they even take over a talk show. One thing we are particularly grateful for is that the campaign allows us a second look at Arca’s iconic modelling that took over our Instagram feeds at the Mugler show back in January.

Despite being a H&M launch, the collection is instantly recognisable as Mugler. The promotional videos and images show various looks, from jumpsuits to tops that feature Mugler’s distinct, bold, and futuristic designs. They play with sheer mesh, a Mugler trademark, which compliments a lot of the more structured pieces. There are also looks that play with cut-outs and crossover details that really emphasise the influences that Mugler have had over the campaign.

While the majority of the collection appears to be quite dark, we do get a snapshot at some more vibrant colours. From cobalt blue dresses to neon green suits, some of Mugler’s signature colours have shone through. Many in the form of perfect party looks for the summer.

The collection also appears to have a lot of fun with denim. The various black panelled jeans provide a more unique take on denim, something that is a set trend for this season. The collection also appears to accommodate for the double-denim trend that is taking the fashion world by storm as we see hints at a denim jean and jacket co-ord. 

Our stand-out piece from the collection has to be the black jumpsuit worn by Arca. The mesh panelling and strategic design is pure Mugler and could be styled in so many ways. Whether you wear it as a catsuit, or layer items with it to break the look up, the look is beautiful as it is but also hold so much potential for styling. And, we must say, nothing screams Mugler quite like a catsuit. 

The collection will be available online and in select stores from the 11th of May 2023 and we cannot wait to see what the full collection has in store for us.

Words by: Amelia Gregory

Header Image: H&M x Mugler

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]]> H&M Continue To Explore The Metaverse In Their Upcoming Collection https://www.voirfashion.co.uk/post/hm-continue-to-explore-the-metaverse-in-their-upcoming-collection/?utm_source=rss&utm_medium=rss&utm_campaign=hm-continue-to-explore-the-metaverse-in-their-upcoming-collection Wed, 07 Dec 2022 14:55:36 +0000 https://www.voirfashion.co.uk/?p=67634 We are to infinity and beyond excited about H&M’s newest edition to their Innovation Stories Initiative. Launching in 2021 the initiative was created to promote sustainable design throughout multiple aspects of H&Ms supply chain.

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]]> We are to infinity and beyond excited about H&M’s newest edition to their Innovation Stories Initiative. Launching in 2021 the initiative was created to promote sustainable design throughout multiple aspects of H&Ms supply chain. The Metaverse Design Story drops on December 8th 2022 with virtual and RTW garments for men and women. Co-designed with the Institute of Digital Fashion, the collection embraces the present and future blending of the physical and digital world. 

Inspired by the metaverse, H&M have created fashion pieces worthy across all dimensions and galaxies. Although virtual reality, space and the future are key influences for the collection as a whole, designs are seen to have taken inspiration a little bit closer to home. The natural world can be seen in the collection in the form of satellite imagery, blooming flowers and microscopic cells. The decision to incorporate influence from our world as well as others is inspired. The laws of physics are left behind as new, innovative fashion styles are dreamt up and constructed via virtual reality.

The sustainable aspects of the new collection are found within the design process. Materials such as REPREVE Our Ocean recycled polyester created from plastic bottles found in the oceans and 100% recycled sequins from plastic bottle waste are responsibly utilized. Zero-waste pattern cutting has been implemented for the sequin studded dress and selected garments will be available in H&M’s rental service.

Within the women’s RTW range H&M have designed some galaxy gems. Lilac is utilized in a ruffled mini-dress as well as a sequined halter neck dress. Suits, dramatic tulle gowns and corseted bodice dresses are some of the delights that await you on Thursday the 8th. Ear cuffs, bracelet cuffs and chokers take influence from liquid metal, giving the look of mercury being drizzled upon ears, wrists and necks.

Already spotted at the 2022 Fashion Awards, attendees such as Alva Claire, Irina Shayk and Leomie Anderson gave us a glimpse of the star dusted range. 

The virtual collection, which can be viewed on H&M’s website, as well as tried on with their 3D in-app function, is super cool. Model-less designs are showcased in short video animations featuring use of light, sped up flower and foliage growth, and running water which molds around an invisible figure. The digital world of fashion means that there are unlimited styles possible and we are living in the prime experimentation age of VR. We suspect H&M will continue exploring the digital realm of fashion and fantasy to provide us with more innovative, futuristic designs available both online and offline.

Words By: Erin Wilson

Header Image: H&M

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]]> H&M x Brock: Our Favourites From The Romantic Summer Collection https://www.voirfashion.co.uk/post/hm-x-brock-a-collection-that-will-fulfil-your-romantic-style-dreams-for-the-summer/?utm_source=rss&utm_medium=rss&utm_campaign=hm-x-brock-a-collection-that-will-fulfil-your-romantic-style-dreams-for-the-summer Fri, 04 Jun 2021 14:50:07 +0000 https://www.voirfashion.co.uk/?p=28082 The Scandinavian fashion giant has been collaborating with some of the most sought-after labels creating accessible high-street collections, such as the ones with Giambattista Valli or Simone Rocha.

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]]> H&M has become famous for its high-low collaborations in the fashion industry.

The Scandinavian fashion giant has been collaborating with some of the most sought-after labels creating accessible high-street collections, such as the ones with Giambattista Valli or Simone Rocha.

Following the success of these fashion partnerships, H&M is continuing to surprise us with the recent announcement and release of H&M X Brock Collection. A further venture that will allow us to access incredible high-end designs at a high-street price and one-off level.

The capsule collection is in the true essence of the Los Angeles-based label with clothing and peculiar designs inspired by modern romance, perfect for the summer, don’t you think?

“In a whimsical collection made from more sustainable materials, LA-based Brock Collection brings their signature laid-back charm to thoughtfully crafted romantic silhouettes.”

Some of our favourite pieces have the statement touch of Brock Collection, such as country florals and tie-up shoulder dresses, combined with H&M attention to trends with the inclusion of corsets and denim accessories. And the best part, it’s that it’s a collection that represents the current times, having all been made from sustainable materials.

Let’s have a look at our favourite picks from the collection to get you ready for the warmer days.

Words By Chiara Ferrari

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