Caroline Rush, Chief Executive of the British Fashion Council explained during her statement: “The British Fashion Council is committed to strengthening British fashion in the global economy…British fashion talents are known for their creativity, innovation and responsible business and London produces some of the most exciting designers in the world.”

Participating in the showrooms in Milan are the following designers: 

Priya Ahluwalia

Priya Ahluwalia’s namesake brand, Ahluwalia, exploring the possibilities of sustainable manufacturing by sparking new life into deadstock and vintage materials. 

Ancuta Sarca

Womenswear brand, Ancuta Sarca, is known for her footwear collection designed through up-cycling trainers into kitten heels. 

Completedworks

Completedworks use recycled materials to create sculptural jewellery in unexpected and refreshing shapes. 

Duran Lantink

Duran Lantink possesses a zero-waste philosophy, choosing to reuse pre-loved garments and deadstock fabrics to primarily create an ethical clothing brand. 

Edward Crutchley

Edward Crutchley is grounded in his knowledge of menswear, with pieces remaining loyal to the fabric used for their construction. 

Helen Kirkum

Helen Kirkum creates handmade, bespoke sneakers from discarded and recycled shoes. 

Jordan Luca

Jordan Luca merges the craftsmanship of Italian heritage with the intensity of London, adopting a cathartic approach to producing menswear. 

Maxmilian Davis

Maximilian Davis, the Trinidadian-British designer celebrates the beauty of black elegance, creating sculpted and sultry pieces. 

Palmer//Harding

Palmer//Harding supports sustainable practices whilst adopting social responsibilities; their garments are romantic classics updated with interesting silhouettes and extravagant detailing. 

Saul Nash

Menswear brand, Saul Nash, is bridging the gap between luxury and activewear to create pieces enhanced for movement. 

SweetLimeJuice

SWEETLIMEJUICE handcrafts jewellery pieces across London through experimental craftsmanship and contemporary inspirations. 

These young British brands will have the opportunity to introduce their creations to a new audience in Milan, whilst increasing support back at home simultaneously due to the collaboration between London Show Rooms and White Milano. 

Words by Caitlin Sahin

_{Photo Credits: @ahluwalia}

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