The giant of retail is set to collaborate with the giant of high fashion, bringing the playful designs of Moschino to the masses through H&M. Jeremy Scott shared the news with Gigi Hadid at the Coachella party last Saturday. His intention behind the collaboration is to connect with more people through fashion and reach more of his fans through the accessibility of H&M.

Scott’s collaboration with Adidas ended in 2017, meaning this new partnership will offer fans a chance to snap up his collections again at a more convenient price point, ranging from approximately £25 to £300.

The collection includes womenswear, menswear and accessories with some extra surprises too. Scott told Vogue “there’s a silver sequinned parka dress,” so needless to say the fun aspect of Moschino will not be compromised by the high street. Reworked denim, drastic crops and athletic evening wear are all rumoured to be making an appearance in the collection, showcasing how humour meets haute couture meets the street.

He said “everything H&M does, it just aligns with me. I am ‘the people’s designer’, after all. That’s a title that’s been bestowed on me; I think because I believe in the democratisation of fashion, and I’ve found many different ways to reach people.”

The campaign encaptures an innovative TV concept merging social and traditional media to create a multi-platform takeover. Scott believes fashion is about communication, It’s how we present ourselves to the world, so social media is another outlet to present our own style and connect fashion brands on a more personal level.

We can’t wait to see how far Moschino will push the boundaries in the world of fast fashion. The H&M x Moschino collection will be available online and in-store from November 8th.

The post High Fashion to the Streets, H&M X Moschino appeared first on Voir Fashion.

The mother of all music festivals is fast approaching this weekend, but the question on everyone’s mind is what are the predicted fashion trends that will be featuring widely on Instagram.

Forget the overdone “boho” look this season, people are tired of seeing the same flower crown, crochet top and worn in denim shorts. This year is about revamping so watch out for looks straight off the runway with a focus on 90s accessories and bold bright colours drenched in sequins. Of course, the classic Coachella vibe will still be at the heart of the looks but with a more playful, expressive twist.

People are influenced by so many different festivals globally now online. The flower power look has well and truly moved on and now to get that pause and double take when scrolling online, the more unique the better. Embellished camouflage print with DIY details, customised statement denim and personalised vintage pieces are what are likely to stand out in an overcrowded swamp of selfies.

Everyone wants to stand out from the crowd and look as on-trend as possible, but realistically when walking miles in the desert you’re going to want to be practical. This is when the chunky trainers and vibrant anoraks are bridging the gap between fashion and function.

Left: Burberry ss18 | Right: Versace ss18

This year, metallic rings offer the updated version of the basic French braid and space buns. They have already been spotted on everyone from Arianna Grande to Shay Mitchell so will be making many appearances this music festival season.

Back in 2017, festivalgoers took the glitter trend to the extreme, submerging their body top to bottom in sparkles. However, this year the trend takes a subtler approach, with lots of wet finish beauty products on the market including Glossier’s Lidstar and Rihanna’s Fenty Beauty Body Lava.

Last but most definitely not least is the trend we’ve been seeing everywhere from Fenty x Puma to Gucci and is this festival seasons most wanted item. Belt bags are coming straight from the catwalks right into the desert, offering a hands-free alternative to fully immerse yourself in the music festival experience.

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The post Hella style revamp for Coachella 2018 appeared first on Voir Fashion.