Kylie Cosmetics by Kylie Jenner:

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Kylie Jenner’s brand has really made a name for itself since its launch, but it’s come a long way since the Kylie Jenner lip challenge craze that it created in 2015. The prices may be high, but the quality is even higher.

The best-selling products are by far the Matte Lip Kits which are available in 38 shades. These no-smear matte lipsticks have long been a fan favourite due to their long-wear formula and stunning collection of colours. Another fan-favourite would be the Lip and Cheek Glow Balm. This product can be used as both a blush and lip balm which gives you a warm natural glow.

@thebeautyradar on TikTok shared a video of her swatching the gorgeous balms on her arm:

£ 21

Kylie Cosmetics Matte Lip Kit

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£ 16

Kylie Cosmetics Doin The Most Lip & Cheek Glow Balm

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Rare Beauty by Selena Gomez:

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Selena Gomez launched Rare Beauty in September 2020, and it definitely changed the beauty world for the better. The brand gained so much attention simply for its ethos, consistently advocating for mental health awareness and creating a sense of community around the products.

We highly doubt that anyone in the makeup world hasn’t heard of the Soft Pinch Blush. This product went absolutely viral on social media. The luscious shades and blendable formula caught the hearts of so many beauty gurus. Another product that would layer perfectly above the blush would be the Positive Light Liquid Luminizer white is available in 8 different shades. The liquid formula is easily buildable, so whether you’re going for a subtle glow or a blinding shine, this product can do the job.

Gomez herself showed how she used the Liquid Luminizer in a TikTok posted by Rare Beauty. The shimmery formula gave her skin an ethereal, but still, natural, glow.

£ 20

Rare Beauty Soft Pinch Liquid Blush

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£ 21

Rare Beauty Positive Light Liquid Luminizer

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Jeffree Star Cosmetics by Jeffree Star:

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Jeffree Star rose to fame through MySpace and YouTube, posting videos of his magnificent makeup looks, and, when he decided to launch his own brand in November 2014, we were all for it. The initial launch consisted of only three Velour liquid lipsticks and since then has turned into an enormous collection of stunning high-end products. The Velour liquid lipstick range currently has 84 shades ranging from the brightest of pinks to the deepest of blues.

Aside from the lipsticks, the product that stands out from Starr’s line the most is the Blood Lust eyeshadow palette. This 18-shade palette consisted of a beautiful selection of colours that blend together seamlessly. The pigmented formula and gorgeous shades were enough to have us completely obsessed with this product the moment we laid our eyes on it.

@tae.seonrise on TikTok decided to use the shades of the palette for a goth look, showing the immense versatility of this eyeshadow palette.

£ 54

Jeffree Star Cosmetics Blood Lust Palette

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£ 16

Jeffree Star Cosmetics Velour Liquid Lipstick

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Fenty Beauty by Rihanna:

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This list wouldn’t be complete without the mention of Fenty Beauty. The Pro Filt’r Foundation hit the shelves in 2017, boating 40 shades (which since then has increased to 59 shades!), which promoted inclusivity in the beauty scene. Rihanna herself has garnered a large following from her music alone, making it easy to promote her makeup line, as her fans were practically throwing themselves at the new products when they launched almost six years ago.

The initial launch included a staggering amount of products – which is quite a bold choice for a new makeup brand – but Rihanna and her team at Fenty pulled it off. The top-rated products obviously include the Pro Filt’r Foundation, due to its light, breathable formula and airbrushed finish. But another product that snuck its way to the top was the Match Stix range. These little sticks can be used as contour sticks, concealers, colour correctors and even highlighters. From the diverse shade range to the creamy formula, these little guys are a must-have for anyone dreaming of that perfectly snatched look.

Fenty Beauty took to TikTok to share a video of their Match Stix doing their thing – and doing it well.

£ 23

Fenty Beauty Match Stix Matte Skinstick

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£ 36

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation

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About-Face by Halsey:

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Rather than taking the usual route, Halsey decided to go for a more editorial vibe with her launch. This comes as no surprise, looking at all of the singer’s past iconic makeup looks on red carpets. The line is slightly more limited than the previous brands, however, Halsey did not compromise quality. Although the products don’t exactly have drugstore price tags, they’re still relatively affordable compared to most competitors – making them a fine choice for any drugstore makeup lovers looking to dip their feet into the luxury makeup pool.

The star product of the range is without a doubt the Matte Fluid Eye Paint. It’s available in 26 shades making it the perfect product for anyone who loves a bit of a daring and vibrant look. The formula is highly pigmented and blends smoothly, resulting in a bold, colourful look that lasts for hours. Fans of Halsey – as well as beauty gurus in general – fell in love with the gorgeous formula and the versatility of this product. The perfect product to pair with the Eye Paint would be the Shadow Fix Eye Primer which looks pigment in and keeps it from creasing keeping your eye makeup looking flawless all day.

@glow_bymonica on Instagram was invited by About-Face to Rolling Loud in New York and shared with her followers her experience as well as a stunning lime-green eye look created with About-Face products. It’s safe to say that this look was enough to get us desperately running to get our hands on these products.

£ 21

About Face Matte Fluid Eye Paint – Scream Of Consciousness

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£ 12

About-Face Shadow Fix Eye Primer

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_{Words by Ayushi Nathwani}

^{Header Image by Vogue}

The post The Best Celebrity Makeup Brand Launches In Beauty History appeared first on Voir Fashion.

The Mission at Hand

In a video shared on SKKN’s Instagram page, Kim Kardashian discussed the inspiration behind her latest brand, detailing everything from packaging, to self-confidence, facials, and what it is that, to her, truly constitutes beauty. Characterising healthy skin as integral, Kim Kardashian went on to enforce her prevailing desire to create a solution based brand that provides all of the necessities you need for glowing skin – placing nine key products at SKKN’s forefront.

For Kim, doing her bit when it came to the health of our environment was vital. But whilst each product arrives packaged in recyclable materials, online critics have labelled her statement that each bottle is refillable as ‘greenwashing’. In a TikTok video shared online by Megan McSherry, the creator behind @acteevism, it was revealed that the brand is simply using reusable cases for its product, rather than being fully re-usable. Although undoubtedly misleading, by reducing single-use plastics and the abundance of plastic waste that ends up situated in landfill, it’s clear that SKKN has begun to take steps in the right direction with regards to sustainability. After all, there’s no one quite like Kim K when it comes to bouncing back from criticism.

“I really have always been this girl that loves to share my tips and tricks with people. I feel like it’s so selfish to not share information”

After struggling with psoriasis, Kim embarked on a mission to discover how to care for her skin, using her diagnosis as her catalyst to success. Working alongside the knowledge that she has accumulated over the last decade, often in the presence of the world’s most esteemed professionals and dermatologists, SKKN inarguably includes all of the best ingredients you may be missing out on – from hyaluronic acid to niacinamide.

The Showstoppers

At $575 dollars, the nine product line-up delivers an indulgent at-home experience that takes nourishment to the next level. To begin with, a lush and creamy, fragrance-free cleanser gently dissolves makeup and unwanted oils, supplemented by powerful humectants and swiftly followed by an exfoliator that transforms dull skin into a flawless complexion. Gentle, effective, and packed with anti-oxidants, this product pairs beautifully with SKKN’s toner, a product that makes use of double acidic and enzymatic exfoliation to help reduce the appearance of pores.

£ 45

SKKN Cleanser

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£ 57

SKKN Exfoliator

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£ 39

SKKN Toner

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In need of hydration? Look no further. The hyaluronic acid serum was developed to serve as a daily water shot for your skin, locking in 72 hours of moisture. When partnered with the vitamin C8 serum, these products will boost collagen synthesis and minimise signs of ageing, achieving a radiance that isn’t just revitalised, but hydrated too. What’s more, you can top it all off with an eye cream that tackles puffiness and fine lines via a carefully developed peptide complex.

£ 93

SKKN Hyaluronic Acid Serum

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£ 93

SKKN Vitamin C8 Serum

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£ 66

SKKN Eye Cream

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For a youthful radiance as stunning as Kim’s, the fragrance-free face cream is guaranteed to promote firmness through shea butter, alfalfa and squalane. On the other hand, the oil drops are supercharged with an active form of vitamin C that helps revive dull skin, whilst the night oil re-energises and repairs throughout the evening. There really is something for everyone!

£ 74

SKKN Face Cream

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£ 98

SKKN Oil Drops

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£ 98

SKKN Night Oil

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Trials and Tribulations

Cruelty-free, vegan, and formulated without sulfates, gluten, or phenoxyethanol, there’s no question that SKKN’s products are backed by science. Working with one of her favourite skin care experts, Joanna Czech, to select ingredients, Kim ensured that SKKN’s products were able to meet different tones and textures from across the board – incorporating a range of active ingredients.

Like anything in life, Kim Kardashian’s road to success hasn’t been smooth sailing – encountering a law suit filed by Black-Brooklyn-owned Beauty Concepts shortly after launch. Labelled a “shakedown effort” by Kim’s lawyer, there’s no doubt that the pair are hoping to smooth things over.

Daily Rituals

In a video uploaded to Instagram, Kim took her followers through the step by step ritual she uses in both the mornings and evenings, comprising all nine products taken directly from her collection. Starting with a few pumps of her cleanser (mixed with a bit of water to make a creamy foam), she then advises her viewers to exfoliate twice a week, with a generous scoop forming step two of her detailed routine. A few splashes of toner are then gently swiped across her face, followed by a couple of pumps of each respective serum (vitamin C8 at nighttime,) some eye cream applied via her ring finger, and finally, a selection of either face cream and oil drops, or solely, the night cream.

If you’re inspired by SKKN as much as we are, you can purchase Kim’s products by clicking SHOP on each product.

Words By Gracie Eastwood

^{Header Image: @KimKardashian}

The post In Honour of Kim K’s Latest Beauty Venture, Here Are the Nine SKKN Care Products We’re Loving appeared first on Voir Fashion.