It’s time to get excited for a fashionable new season, with trends to take you on your daring to be different journey. We examine the 90s influence in fashion and ask the question “Why should we give a F*** about the Nineties?” Perhaps because it was a decade of decadence and subversion, where daring to be different was penned across many creative industries, fanning the youthful flames of rebellion from normality. Marc Jacobs, with his seminal 1993 collection for Perry Ellis makes a welcomed return as he reintroduces the grunge collection for a modern consumer.

We capture in true candid style Catalyst Management musical artists namely Mist, Tom Zanetti, Michael Dapaah, Preditah, Swifta Beater and newcomer Sam Tompkins. Fronted by Guv Singh, this extraordinary man discusses the rise of one of the most prolific artists’ roster in the UK.

Snoochie Shy is the MTV presenter talent who elegantly captures the new season trends with a 90s underscore, styled by our very own Editor-in-Chief Jyoti Matoo, and lensed by Toby Shaw. The Voir team were on hand to ensure everything ran like clockwork, the result 3 stunning covers that capture a spirit of nowness.

We needed to talk about Rankin, and rightly so. Giorgio Grande interviews this maverick photographer who has always used his medium as a way to question norms.

A Voir issue wouldn’t be complete without a look at a real female boss. Cardi B steps forward [with all her notoriety] as we feature her groundbreaking red carpet looks. Furthermore we catch up with Sian Gabbidon after her meteoric rise to the top in the Apprentice 2018, providing insights to the sprit which drives her work ethic and successful swimwear brand.

Ashley Williams is as quirky as ever, delivering some tasteful tasteless fashion that has become her signature these past few years.

And finally we have stunning illustrations from our very own Spencer who captures a Voir exclusive astrology feature from world renowned Joanna Hope, providing an insight to what awaits us in early 2019.

Enjoy HERE

The post Daring To Be Different: Voir Issue 23 appeared first on Voir Fashion.

When it comes to high fashion and music video, Voir’s very own Editor-In-Chief Jyoti Matoo certainly knows a thing or two about styling, (think D Double E, Tom Zanetti) and once again delivered with honours on the latest MIST production.

Teaming up with Catalyst Management, their latest project called for a casual yet high-end feel to the UK’s leading rapper on Safari, for the video ‘Game Changer’.

Filmed on the back of the artist’s ‘Best Video Mobo Award’ for ‘Hot Property’ in 2017, Jyoti had a lot to live up to, and began calling in the big luxury brands. Styled in no less than Versace, Gucci, DSquared2 and Ralph Lauren, MIST embodies the perfect casual chic for the exotic location.

Shot entirely in Kenya the stunning visuals, captured by creative production team The RITE Brothers, truly match the title of the track Game Changer. With breathtaking views of the African scenery, from Nairobi to Mombasa and Swahili Beach, images of MIST in a villa, a speedboat, and even closing the video in a hot air balloon, mark an incredible return for the homegrown UK rapper.

Africa is known for its exotic safaris, this shirt by Dsquared2 was chosen for its brightly coloured badge features, which stood out against the white boat and safari jeep.

The new season Versace Greco swimwear, is paired with the matching print jacket. The iconic Versace gold motifs, not only reflect the luxurious feel of the video, but pull the colours from the safari landscape.

New season Gucci, from the Loved Collection, was the perfect stylish knit. The blue and black wool jumper, with bird patch print, was an ideal casual addition with an iconic feel, for the video.

The Barocco&Robe bathrobe from Versace, was one of the first looks to feature in the video. With such a strong opening, it was the perfect match, with its all-over Versace print and intricately detailed borders, providing the ultimate luxury aesthetic.

Take a look at the full video below

Credits

Mist – Game Changer

Produced by: Steel Bangelz

Directed by: Colin Michael Quinn, The RITES Brothers

Wardrobe: Jyoti Matoo

Production Company: Mastermind Media

Management: Catalyst Management

The post Game Changer: Bringing the Style to MIST on Safari. appeared first on Voir Fashion.