Set in an abstract world, where rules and logic don’t exist, Delevingne appears alongside other models traversing surreal cities. In an abstract setting, you will experience unexpected dimensions, distorted perspectives, and unexpected gravitational forces. 

With the colder months approaching, G-Star has got our backs when it comes to finding the perfect pair of jeans. They have once again reborn the meaning of denim with gender fluid garments and liberating silhouettes. The brand has unveiled two key new styles (of course modelled by Cara): The Stray and the Type 49. 

The stray features a straight fit with an ultra high-rise and is inspired by the iconic 1950s girl gangs who challenged and rebelled against austerity. Featuring a youthful and androgynous vibe, it offers a classic style with a rebellious edge.

The Type 49, on the other hand, is designed for both men and women; offering a modern take on an old-fashioned design with its high rise and relaxed straight leg.

Taking a classic style and making it contemporary; celebrating youth and defying gender norms, these two styles are reinventing the fashion of the next generation of revolutionaries.

Credit: Photo from @Gstarraw

Words by Chanelle Jassim

_{Header image: @Gstarraw}

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Conference of the People will be held live from London and streamed worldwide on 6th September 2022.

The unprecedented event will allow PUMA’s industry peers, activists and consumers to come together and discuss solutions to some of the fashion industry’s most pressing sustainability challenges whilst amplifying the voices of young people around the world.

Not just a pretty face, Cara Delevingne is also a keen activist, she said: “Together with PUMA, I have worked on sustainability topics for several years and together we have launched more sustainable collections such as Exhale.”

“It is important to continue the debate about this topic so we can find solutions to environmental issues such as climate change, waste management and biodiversity.” We couldn’t agree more!

Hosted by Cara, PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours, the brand is compiling panels that will feature some of the most prominent voices in sustainable fashion along with some famous faces.

Topics for discussion will include tackling waste, using more sustainable materials, impacting climate change and finding ways for the industry to collaborate to achieve results sooner.

“We will focus on Gen Z during this event, as we want to give this generation a voice when it comes to the decisions that have to be made today to shape a more sustainable future,” said Bjørn Gulden, CEO of PUMA.

Recently praised for topping the Business of Fashion’s Sustainability Index 2022, earlier this year PUMA announced that it had reduced its carbon emissions between 2017 and 2021 and aims to make nine out of 10 products from more sustainable materials by 2025. To learn more about Conference of the People and to register interest visit PUMACOP.com and follow @PUMA and @PUMA.UK on socials. The event will start on September 6 at 12pm BST and the live stream will be free to access.

Words by Emily Hemsley

^{Header Image Courtesy of Puma}

The post PUMA Announces Fashion Sustainability Conference Supported by Cara Delevingne for Gen Z appeared first on Voir Fashion.

Christmas is just around the corner, and with new festive fashion campaigns being released, we couldn’t be more excited for the new season. From Nicki Minaj for H&M, to Selena Gomez for Coach, get into the Christmas spirit with Voir’s pick of the most fashionable festive ads of the season so far.

H&M

Nicki Minaj stars in H&M’s new Christmas campaign. There’s an overall empowering message, as well as the new season’s collection.

BURBERRY

Lots and lots of fair isle knits can be found in Burberry’s Christmas campaign. The 80’s inspired short starring Cara Delevingne and actor Matt Smith, shows plenty of staple Burberry pieces and a Pet Shop Boys soundtrack.

COACH

Coach treat us to two campaigns for their festive collection: brand ambassador Selena Gomez stars in the Coach DINKY bag film, and ‘Bring On The Joy’ is a world where colours pop, metallics shine and Rexy with her mascots come out to play,

JIMMY CHOO

“Shimmer in the Dark” is the Jimmy Choo festive offering that is full of Cara Delevingne and sparkle. There’s a clever ending too with the message “I want Choo”

SWAROVSKI

With an extremely glitzy party hosted by brand ambassador Karlie Kloss, Swarovski’s Christmas campaign is set in a Crystal Wonderland brimming with celebrity. We spotted Naomi Campbell, Maggie Jiang, Chiara Ferragni, Jourdan Dunn, Fei Fei Sun, Ruby Rose, Maye Musk, Boy George and more.

The post Festive Fashion Films: 6 of the Best appeared first on Voir Fashion.

The creative industries are as vast as they are exclusive. But sometimes, these industries find clever ways of crossing over into one another and gain a wider audience by doing this. In the examples you will see, we have picked out our most unexpected yet revolutionary partnerships that set the bar for future collaborations.

– Nadia Rose “Skwod” for Rimmel Mascara Volume Shake featuring Cara Delevigne

Nadia Roses’ bold song goes perfectly hand in hand with Rimmel’s bold new mascara that is powerfully worn by Cara Delevigne and the rest of the Rimmel girl Skwod.

– Rihanna’s third and final collaboration with Manolo Blahnik – “So Stoned”

A collection created in PVC and bejewelled with Swarovski crystals that take centre stage in a range of styles.

Credit: Manolo Blahnik

– All New Toyota C-HR – Reflections ft Glass Animals “Toes”

Toyota’s stylish advert featured city folk being enspelled by the motor crawling through the streets as we see flashes in the models mirrored sunglasses. Assisted by the equally slick song by Glass Animals that emphasises the sophisticated yet dark atmosphere of the advert.

– Skepta designs a clothing line with Selfridges – “Mains”

A collection of sportswear pieces that breaks away from the norm of tracksuit wear that has drifted away from bold logos and stuck to a solid colour theme that is accessible for both men and women.

– Drakes new song “Signs” is premiered at Louis Vuitton S/S18 Paris Mens Fashion Week

The audience at the Louis Vuitton S/S18 show in Paris were treated to an exclusive listen to Drakes new song “Signs” as the models walked down the catwalk.

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