To spread the love, a percentage of proceeds from the collection will benefit the United Nations Free & Equal, the U.N.’s official campaign against the criminalization of LGBTQ+ communities worldwide.

With the global reach H&M have and the current political climate, it is vital that bigger brands make an effort to show support and put the joy back into fashion. The brand will be collaborating with Out magazine on a special campaign, titled “Pride OUT Loud,” to kick off the collection’s launch. It features LGBTQ+ figures like Olympian Gus Kenworthy, singer Kim Petras, and artist-activist Gabrielle Richardson.

“H&M believes in everybody’s right to love who they want,” H&M’s head of menswear design, Andreas Lowenstam, said in a statement. “We hope people can use H&M’s Pride collection to celebrate their belief in equal love.”

And the collection does exactly that with brightly coloured tees, sequined shorts, and slogan sweatshirts, all priced under $50 to be inclusive for all. Promotion for the collection will be found on the H&M and Out web sites where a series of videos that Out has produced will speak to each influencers’ experience as members of the LGBTQ+ community.

H&M debuted the collection at an event in Brooklyn on Tuesday night where guests walked under a rainbow arch into a room lit up in a pastel rainbow spectrum. There were Pride themed drinks and food and a performance by Aja.

The celebration collection drops on May 31st online and in select stores.

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The post Lover Not a Fighter: H&M’s New Pride Collection appeared first on Voir Fashion.

The American brand has scouted a diverse range of models for this new collection. IAMDDB is joined by Jelani Blackman, Paloma Ford, and Salma Slims and the campaign praises their individuality, talent and diversity.

Tommy Hilfiger’s 90s Fly sneaker is back and better than ever. The Fly sneaker is making the ultimate comeback, originally debuting back in 1997 but now following the chunky Dad trainer trend we’ve been seeing everywhere. The capsule collection celebrates the brand’s sailing heritage with an on trend streetwear twist.

Christian Oita is the Photographer/filmmaker of this nostalgic campaign and we think that he did an incredible job of resonating with the 90s era but also bringing a fresh, urban take to appeal to the younger, fashion forward audience of Tommy Hilfiger.

Shoppers will be able to shop the collection and pick up a pair of the throwback Fly sneakers on May 9 at tommy.com.

The post IAMDDB Stars in Tommy Hilfiger 90s Throwback Campaign appeared first on Voir Fashion.

The returning partnership between these two has us hooked. Back in 2017, Zoe was announced the new Global Makeup Ambassador for Yves Saint Laurent and we can’t wait to see more of the ultimate power couple.

The stand out black and white campaign was art directed by Anthony Vaccarello‘s featuring the very talented American actress, singer, and model Zoe Kravitz, is there anything she can’t do?

It was also photographed by David Sims and styled by Alastair McKimm. From head to toe, Zoe is suited and booted with rockstar vibes, with her edgy short haired look to her killer cheetah print heels.

The post Dream Duo: Saint Laurent X Zoe Kravitz appeared first on Voir Fashion.