#Byredo Archives - Voir Fashion https://www.voirfashion.co.uk Thu, 11 Aug 2022 22:35:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 Why The Metaverse Is Beauty’s Greatest Virtual Playground https://www.voirfashion.co.uk/post/why-the-metaverse-is-beautys-greatest-virtual-playground/?utm_source=rss&utm_medium=rss&utm_campaign=why-the-metaverse-is-beautys-greatest-virtual-playground Wed, 10 Aug 2022 08:51:49 +0000 https://www.voirfashion.co.uk/?p=61373 To many, the initial concept of the metaverse appeared improbable and absurd. But despite its contentiousness, as the masses have grown accustomed to the the inevitability of a virtual takeover, the beauty industry has irrefutably taken note.

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]]> To many, the initial concept of the metaverse appeared improbable and absurd. But despite its contentiousness, as the masses have grown accustomed to the the inevitability of a virtual takeover, the beauty industry has irrefutably taken note. So, what is the metaverse anyway? To put it simply, it’s an immersive space where users can interact with one another, blending elements of the physical, with the digital. From NFTs to augmented reality headsets, if the idea of the metaverse hasn’t quite captivated your interest, the beauty industry’s approach to it most certainly will.

Whilst brands like Dermalogica have launched interactive, 3D virtual experiences, labels such as Nars have not only created a collection of NFTs, but have partnered with Roblox to incentivise users to remain engaged with their products – whether physically, or online. From Fenty Beauty’s decision to file a trademark for virtual downloadable goods, to L’Oréal’s 17 trademark applications linked to NFTs, it can’t be denied that the beauty world is set to tackle just about anything that comes its way.

Below, you’ll find everything you need to know about the five beauty brands that are taking the metaverse by storm.

Dermalogica

In July 2021, Dermalogica soft-launched its virtual reality e-commerce storefront, enabling users to purchase featured products. Whilst including an avatar of Dermalogica’s VP of Technology and Innovation, Dr. Angela Murphy, users can employ a Dermalogica aesthetician locator, utilise a free skin analysis face mapping tool, and even watch educational videos on the brand’s latest products. Whilst heightening brand awareness and driving website traffic, it’s Dermalogica that undoubtedly has innovation at its forefront.

Nars

Sold via NFT marketplace Truesy to intentionally coincide with National Orgasm Day, in July 2021, Nars Cosmetics commissioned three artists to create NFTs inspired by their signature Orgasm line, with prices ranging from $50 to $500. To make matters more exciting, Nars further entered the metaverse when they partnered with Supersocial to launch an immersive virtual experience on Roblox. The feature, known as Nars Color Quest, was inspired by the brand’s Laguna and Light Reflecting product franchises, depicted via four different islands. Each is home to a non-playable character, including founder and creative director François Nars, where users can use virtual currency to purchase a plethora of virtual looks and merchandise – building their very own makeup palettes inspired by real-life products. Targeting 13 to 24 year-olds, Nars are inevitably set to conquer the next generation of beauty fanatics.

Clinique

Recently, Clinique launched its inclusive ‘Metaverse Like Us’ NFT project, partnering with makeup artists Sheika Daley, Emira D’Spain, and Tess Daly. Within the brands collection of avatars, 60% depict people of colour and 20% represent those suffering from issues such as Vitiligo and Down Syndrome, ensuring that a wide range of communities receive the representation they deserve in the virtual realm. Whilst the avatars are more than just images and can be used to travel between different metaverse spaces, each of the beauty looks represent an achievable reality utilising Clinique’s staple products. In addition to boosting sales, Clinique is simultaneously opposing the unrealistic beauty standards that are embedded within our everyday reality, taking advantage of new technologies to advocate individuality in all its shapes and sizes.

Byredo

As an increasing number of its counterparts continue to invest in the digital realm, Byredo has caught on. Partnering with Nike’s digital fashion startup, RTFKT, the pair are set to release a series of “digital and physical fragrances.” Made up of 26 different components that reflect a variety of emotions, such as harmony and naivety, the collectable smells are available in limited numbers, solely existing within Web 3.0 and flaunting their title as ‘the scent of the metaverse.’ Both bold and experimental, we wouldn’t expect anything less from a label like Byredo.

Charlotte Tilbury

This April, Charlotte Tilbury launched its 3-Dimensional, immersive virtual shopping world, including a virtual try-on feature as well as the chance to book 1-2-1 virtual consultations. Collaborating with e-commerce platform Obsess to launch the Pillow Talk Party Virtual Wonderland, guests are met by a 3D avatar of Charlotte Tilbury herself, accessing exclusive content and engaging with the ‘shop with friends’ feature. What better way to celebrate the success of a collection as iconic as this one?

Words by Gracie Eastwood

Header Image: @metaversefashionweeks

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]]> Perfume Oils: The Key To A Longer Lasting Scent https://www.voirfashion.co.uk/post/perfume-oils-the-key-to-a-longer-lasting-scent/?utm_source=rss&utm_medium=rss&utm_campaign=perfume-oils-the-key-to-a-longer-lasting-scent Mon, 19 Jul 2021 08:46:24 +0000 https://www.voirfashion.co.uk/?p=31580 Who isn’t a fan of the run-of-the-mill spritz perfumes? One of life’s great pleasures is being enveloped by a cloud of your favorite scent before a long day ahead. And while we do love a classic, the up-and-coming option is roll-ons - and yes, it may seem not as glamorous but it will leave you with a longer-lasting top note that will follow you around all day.

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]]> Who isn’t a fan of the run-of-the-mill spritz perfumes? One of life’s great pleasures is being enveloped by a cloud of your favorite scent before a long day ahead. And while we do love a classic, the up-and-coming option is roll-ons – and yes, it may seem not as glamorous but it will leave you with a longer-lasting top note that will follow you around all day.

So, whether you wear a scent through the changing seasons or are a brand enthusiast, here is our list of roll-ons that will leave you basking in smell-related compliments.

Kai Rose Perfume Oil

We love the smell of rose, it’s almost nostalgic. Fresh and a staple in most of our (or at least our mum’s) bathroom cabinets, it’s clean and uncomplicated. This Rose Perfume from Kai smells deliciously floral, perfect for travel and is formulated with essential oils so it doesn’t leave any greasy residue on your pulse points.

Aesop Marrakech Intese Perfume

A little bit woody, a little spicy and a touch floral, this potent ‘unorthodox’ fragrance is great for long summer nights. It’s genderless, too.

Byredo Bullion Roll-On Perfume Oil

Alcohol-free (perfect for sensitive skin girls) the brand describes this scent as ‘singing the fragrant tune of Arabia and Ancient Persia’ and is a homage to the Middle East.

Christian Louboutin Trouble in Heaven Perfume Oil

A play on the classic Louboutin perfume, Christian Louboutin describes this as ‘intimate and overt’ as it’s blended with a heart of delicate Iris Flower. Peppered with notes of Bergamot, Rose Bouton and Amber, it can be used on your pulse points or through your hair.

Natalie La Rosa Eau de Parfum Roller Ball

Inspired by the rose garden of the late Hollywood film star Natalie Wood, this scent was created by Natasha Gregson Wagner (her daughter) in collaboration with master perfumer Claude Dir. Its infused with rose, geranium and heliotrope for a fresh yet old-fashioned vibe.

Byredo Gypsy Water Rollerball Perfume

One of Byredo’s bestsellers, Gypsy Water is richly inspired by the glamourization of the Roman lifestyle and fascination with myths. It’s fresh, smokey and a little woody thanks to the melding of bergamot, lemon, incense, pine, amber and vanilla.

Words By Rosina Findlay

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]]> The Gender-inclusive Beauty Brands We Love https://www.voirfashion.co.uk/post/the-gender-inclusive-beauty-brands-we-love/?utm_source=rss&utm_medium=rss&utm_campaign=the-gender-inclusive-beauty-brands-we-love Thu, 10 Jun 2021 10:49:03 +0000 https://www.voirfashion.co.uk/?p=28518 The beauty business is doing some soul-searching when it comes to inclusivity. Now big brands are stepping up and changing their advertising, upgrading product formulas and shifting their social messaging. There is still a long way to go until we reach proper equality, but below are our favourite brands that are leading the charge.

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]]> Photo Credits: Good Light Beauty/ Fenty Beauty/HumanRace

The beauty business is doing some soul-searching when it comes to inclusivity. Now big brands are stepping up and changing their advertising, upgrading product formulas and shifting their social messaging. There is still a long way to go until we reach proper equality, but below are our favourite brands that are leading the charge.

F. Miller

A cult clean skincare brand that started up in 2014, the products are housed in beautifully chic packaging. F. Miller has since expanded into hair and body care which are suitable for everyone, and in support of the LGBTQ community they are donating 100% of its sales to The Trevor Project and Rainbow Railroad, whilst 100% of the proceeds from their Lip Balm goes to the LGBTQ Freedom Fund.

Fenty Beauty

When it comes to representation, Rihanna is your girl. Whether she’s clapping back at brands ‘who think dark shades of foundation won’t sell well,’ sending a very heavily pregnant Slick Woods down the runway or featuring ‘plus-size men’ in her clothing – she can do no wrong in inclusivity’s eyes. Fenty packaging androgynously designed to appeal to all and she’s knocking the inclusivity game out of the park.

Byredo

Byredo is famous for their popular fragrances and as founder Ben Gorham explained to HypeBae ‘When I launched Byredo, it didn’t make sense in my mind to have separate fragrances for men and women, which was industry norm back then – I think with color and makeup, this also applies.’ Their formulas and pigments are designed for all, which makes them a standout brand for inclusivity. 

Morphe

‘Stereotypes? Not interested’ Morphe has said regarding their affordable, trendy makeup products. To show the world their commitment to ‘show your true, vivid, exploding colors’ they also donating the proceeds of the Pride collection to The Trevor Project.

Dragun Beauty

Dragun Beauty was founded by Trans Youtube sensation Nikita Dragun. She recognized that the beauty industry wasn’t inclusive to trans women so aimed to fill that gap with her own brand. All of her products are certified by PETA, too.

Good Light Beauty

Beauty beyond the binary, Good Light Beautys founder, David Yi, tells Allure “No matter who you are, how you feel, how remote you may live or lonely you might feel, this idea that when you delve into what you love about yourself and find that good light within, you can make this world a less dark place just by shining your own light” David aimed to build a community for people like him, who had no idea where they should be getting their skincare from bar the hypermasculine grooming aisles of supermarkets. He wanted to create a safe space so that everyone can feel comfortable in their own skin.

Humanrace

A brand spearheaded by Pharrell Williams, Humanrace is on a mission to empower people in their pursuit of wellbeing. The all-gender skincare products are created in the belief that there is nothing more important to humanity than our unified health and wellbeing.

Youth To The People

An amazing family-owned brand from California, their products are consciously sourced, nutrient-dense superfood blends that deliver powerful results. They are also donating 100% of their profits from their Pride Edition Dream mask will be donated to diverse nonprofit organisations aiming to support the LGBTQIA community.

Words By Rosina Findlay, Graphic By Emily Chapillon

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