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Kim has been breaking down boundaries that have been built by society for transgender women since she won her first Grammy in 2023, alongside her co-winner Sam smith. Grammy viewers noticed she was wearing a very identifiable shade of red lipstick during the award show, specifically a Mac lipstick. And just over a year later she’s made the incredible move of becoming one of their brand ambassadors, and on the brands 30^thbirthday.

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The campaign depicts Petras in a billion-dollar dress, literally. In the first of the two main campaign images she was dressed in an oversized pink Billion-dollar bill. She wears her signature long blonde Barbie like locks and a Mac signature red lip.  In the second she is buried in a pile of the iconic bullet shaped Mac Viva Glam lipsticks.

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The shoot was creative directed by Lele Julianna alongside a talented team of makeup artists and set designers including Gilbert Soliz, Hair by Iggy, Harry Lambert and Thosmas Bird. The extremely talented team pulled together to create this iconic campaign raising $520 Million, the highest achievement of the Viva Glam range to date, supporting communities affected by HIV and AIDS.

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The initiative plans to broaden its focus and drive equality across four main areas: Sexual equality, gender equality, racial and environmental equality. The line-up of Iconic Viva Glam ambassadors goes back as far as 1994 including icons line Chloë Sevigny, Dita Von Teese, Fergie and Sia.

_{Written By Lauren Dickson}

The post Kim Petras Is The Newest Mac Viva Glam Ambassador appeared first on Voir Fashion.

Fenty

It isn’t Christmas if your lips aren’t popping for the mistletoe. Luckily for us, Fenty has given us a Christmas miracle with their brand new Fenty Lip Mask. The Plush Puddin’ Intensive Recovery Lip Mask with pomegranate sterols and vitrine E promotes firmer, bouncier lips within just one week. This gorgeous balm instantly hydrates your lips and removes the appearance of fine lines and wrinkles. It’s infused with a vanilla scent and is perfect for all skin types as it is vegan friendly.  

The product has received raving reviews and customers cannot get enough of it. product is a beautiful gift to give or receive this Christmas and one that your lips will be grateful for. This product was inspired by the need for smooth plump lips and making sure our lips receive hydration not just at the application of the product, it throughout the day. The durability of the products stands it in a good position for it being a must have product this year. 

£ 18

Fenty Skin Plush Pudding Intensive Recovery Lip Mask

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Dior

The one and only Dior has launched its bewitching new Christmas line called The Atelier of Dreams. This line of makeup is the epitome of elegance and magic as it includes a stunning selection of products that will make you feel like your Santa’s favourite this holiday.  

The line includes The Rouge Dior refillable lipstick that has an engraved cosmic motif and is available in 3 exclusive shades. It has a delicate pattern of stars and flowers embroidered on the bullet and is a irresistible gift. The limited edition iconic five Couleurs Couture eye palette in shades silver and gold is absolutely charming. It is engraved with a constellation motif and incorporated within the theme of the overall launch being a motif of the night sky and its constellations. This limited-edition product that is truly one of a kind. The range also includes a unique accessory, a makeup minaudiére that includes the Rouge Dior lipstick and three re fills enclosed in a sophisticated clutch holder.  

The range inspired by Peter Phillips, the creative and managing director of Dior, who imaged a world of enchantment for this line, and he evidently succeeded with that. The collection was incarnated by Anya Taylor Joy and oozes magic and wonder for the winter night sky and constellations. This range screams class and elegance and is a gorgeous stocking filler for this Christmas. The collection comes with personalised messages, beautifully engraved packaging as well as complimentary next day delivery and a selection of minis to enjoy.  

£ 36

Rouge DIOR Lipstick

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£ 51

Dior 5 Couleurs Couture 359 Cosmic Eyes

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£ 195

Dior Clutch and Lipstick Holder

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£ 40

Dior Rouge Blush

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£ 24

Dior Addict Couture Golden Lipstick Case

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£ 25

Dior Vernis Nail Lacquer 846 Fortune

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Rituals

The last of our luxurious Christmas launch’s happening this year is the Rituals Private Collection Comfort Range and it is truly divine. This collection consists of beautiful fragrances that will get you obsessed. The collection includes smells of vanilla, violet and cotton flower and comes in the form of hand wash, candles, fragrance sticks, and perfume. The collection is all about warmth and calming aromas, making it a collection that promotes a beautiful ambience in any space. This line was inspired and catered for comfort, calmness and pleasure, while also bringing freshness to your home.  

£ 92

Rituals Smooth Violet Fragrance Sticks Refills

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£ 22.50

Rituals Smooth Violet Mini Fragrance sticks

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Words By Sophia-fai Roche

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The post Treat Yourself With These Festive Beauty Buys appeared first on Voir Fashion.

Spanish retail giant Zara is launching their makeup line on May 12th, making it a one-stop shop for your beauty and style needs.

Zara Beauty is curated by the illustrious Diane Kendal. A hugely successful makeup artist, she is a firm favorite of designers such as Marc Jacobs, Tom Ford and is regularly backstage at fashion shows creating unforgettable editorials and runway looks.

When asked about the vision for the line, Kendal muses ‘When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use. Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable, and accessible to all.”

This is certainly true. There are a whopping 130 colours in the line covering lips, eyes, face and nail polishes. Not only is there something for everyone, but by customer request, Kendal has made the range cruelty-free and refillable (very important when considering Zara’s huge global footprint). While prices range from around £5.99 to £17.99, refills are considerably less, marking a particularly affordable price point. Better yet, the packaging is a black and white architectural-esque vibe, with a slight slant inspired by the ‘Z’ in Zara. Very stylish.

To showcase the multitude of looks achievable with Zara Beauty, Kendal has brought together the creative visions of nine different photographers – Craig McDean, David Sims, Fabien Baron, Marilyn Minter, Mario Sorrenti, Nadine Ijewere, Oliver Hadlee Pearch, Steven Meisel, and Zoë Ghertner. Each campaign is mood-board-worthy, with the different talents sharing their vision for the range.

These images make us truly excited for a makeup bag overhaul, and our fingers will be poised over the “add to cart” button on May 12th.

Words By Rosina Findlay

The post Zara Is Launching a Beauty Line – Here’s What You Need To Know appeared first on Voir Fashion.

Last Thursday, Urban Decay unveiled their new brand ambassadors on Instagram, and my word was a statement made; an array of artists and creatives who embody ‘beauty with an edge’ – Lizzo, Ezra Miller, Joey King, Karol G, and CL.

“Urban Decay’s version of “pretty” has always been pretty different. UD has challenged the industry’s definition of beauty since 1996 by disrupting the sea of pink dominating makeup counters everywhere. “ – Urban Decay’s mission statement.

So why is this such as big deal?

Within the past year…

• YSL announced Dua Lipa as the new face of YSL Beauté.

• Karlie Kloss joined the Estee Lauder family, who already have Kendall Jenner within their roster.

• BareMinerals recruited both Rosie Huntington Whiteley, and Hailey Bieber.

• Hana Cross (Brooklyn Beckham’s model girlfriend) became the face of Bershka Beauty.

• Margot Robbie became Chanel’s new fragrance ambassador.

YSL announced Dua Lipa as the new face of YSL Beauté.

Karlie Kloss joined the Estee Lauder family, who already have Kendall Jenner within their roster.

BareMinerals recruited both Rosie Huntington Whiteley, and Hailey Bieber.

Hana Cross (Brooklyn Beckham’s model girlfriend) became the face of Bershka Beauty.

Margot Robbie became Chanel’s new fragrance ambassador.

Dua Lipa for YSL, Karlie Kloss for Estee Lauder, Hana Cross for Bershka Beauty, Margot Robbie for Chanel, Rosie Huntington-Whiteley and Hailey Bieber for BareMinerals

Do you see the running theme? We have become so accustomed to seeing white, slim, young-looking women plastering our perfume and makeup adverts.

Despite Dior’s announcement this April that, woman of the moment, Jorja Smith, would be the new brand ambassador following the likes of Bella Hadid (a standard beauty representative), and similarly Zendaya becoming an ambassador for Lancôme, we can still agree that both Jorja and Zendaya, as a light-skinned P.O.C.s, still somewhat conforms into beauty standardisation more than a P.O.C. with a darker complexion, and less ‘westernised’ features.

Jorja Smith for Dior, and Zendaya for Lacôme

While there is no dispute all these women are iconic, powerful, and aspiring women to many, ultimately they are continuing a narrative of beauty; we are being blindsided to a broader range of what is beauty.

It’s no wonder that brands like Fenty Beauty, Uoma Beauty, Milk Makeup, and Glossier have been making such headway within the industry. Championing those who are darker skinned, incredibly light skinned (people with albinism), plus-sized, and queer is tapping into a vast market that is willing to pay as much as the ‘norm’.

Scrolling through Instagram you see the same images, over and over again, a hegemonic class of beauty – so Urban Decay’s ripple in the wave, their campaign named ‘Pretty Different’, was an appreciated surprise – a critique of the normalcy and banality of ‘Instagram beauty’.

Urban Decay’s campaign video

Urban Decay appeals to those who relish in their individuality and embrace what makes them different. To embody the vision that beauty is not about standards, Urban Decay has partnered with five individuals who are PRETTY DIFFERENT. They are unique. They are powerful. They are inspiring. They push boundaries.

THEY ARE THE GLOBAL UD CITIZENS!”

So get yourself familiar with UD’s fabulous five:

Lizzo

“No, I’m not a snack at all

Look, baby, I’m the whole damn meal.”

She needs no introduction as Lizzo has taken the world by storm the past year, performing at the BET awards this month, causing a standing ovation from Rihanna. She is unashamedly larger than life, a source of confidence for plus-size women who needed her.

Karol G

A Colombian reggaeton singer/songwriter, who has won a Latin Grammy award, and has a colossal following of 18.8 million followers.

Her representation of Latin Americans comes at an important moment, against the growing racism and marginalisation commencing in the States.

CL

A K-pop star with 7.5 million followers, who was a member of worldwide phenomenon 2NE1. Having become an international sensation, rapping, singing and generally being unafraid to dream of doing her own thing – she perfectly embodies unapologetic individuality.

Joey King

The it young adult actress who became a household name (particularly a household with a teenager in it) after the hit Netflix film The Kissing Booth.

Having recently starred in The Act, a biographical series about Gypsy Rose Blanchard on Amazon Prime, she made the brave choice to shave her head for the role. Her candidness about the hardship and emotional toll such a dramatic change had on her, plus becoming a role model for young women, she is an unadulterated representation of Generation Z women.

Ezra Miller

Queer icon, Ezra Miller, made his name as an actor in films such as We Need to Talk about Kevin, The Stanford Experiment, Perks of Being a Wallflower, and the more recent Fantastic Beasts series. Yet it was the premiere of Fantastic Beasts: The Crimes of Grindelwald that brought Miller’s brilliantly bonkers fashion to many attentions.

His fluidity towards gender, fashion and makeup is the very much needed opposite embodiment of contemporary beauty advertising.

Watch their campaign video here:

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Photomontage by Luke Walwyn

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