Lil Pump – Gucci Gang

When your part of a group known as ‘Gucci Gang’, it is no surprise that you would be a fan of the high-end clothing brand. Lil Pump’s recent release repeats the name throughout the song, with the lyrics also mentioning fellow high-end designers Balmain, and references to Christian Louboutin.

Migos – Versace

Although they’re not the first rappers to mention fashion house Versace, Migos probably are the first to say the high-end brands name 91 times. Throughout the song, Migos describe the different Versace items that they own, including fashion, jewellery and interior products.

Jay-Z – Tom Ford

As luxurious and refined as a Tom Ford suit, Jay-Z’s song named after the high end designer matches the feel of one of his creations. In the track Jay-Z speaks of rocking Tom Ford suits, something he is known for wearing from time to time.

Cardi B – Bodak Yellow

Topping the charts with her first major release, Cardi B’s Bodak Yellow, references her past and work ethic. “These expensive, these is red bottoms, these is bloody shoes” are lyrics in the rap, that speak of Christian Louboutin shoes, a brand known for their signature red sole.

A$AP Rocky – Fashion Killa

No stranger to high fashion is A$AP Rocky, who has been involved in fashion since 2012. So it is no surprise that one of the songs to feature in this round-up is ‘Fashion Killa’, that mentions many high-end brands throughout the four-minute track.

Future – YSL Cheetah ft. Juelz Santana

Shout outs to Gucci, Versace, Christian Louboutin and Burberry, happen throughout the four minutes of one of Future’s early releases. Titled YSL, the high-fashion labels come at you fast in this rap.

Kreayshawn – Gucci Gucci

With an infectious repetitive chorus, and references to Gucci, Louis Vuitton, Fendi and Prada, this list wouldn’t be complete without a mention of “Gucci Gucci” by rapper Kreayshawn.

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Partnering with Selfridges in London, American rapper A$AP Rocky is going to be bringing an authentic New York touch to Oxford Street, the classic New York bodega.

The graffiti painted pop up, opens on the 2nd and runs through to the 11th of October, presenting over 150 exclusive products in a bodega style theme, an idea that the artist thought of himself, “I feel like London, and so many different parts of Europe don’t know what a New York bodega looks like inside, so I wanted to bring that here.” he says. The appeal is obvious, as this will not be the usual shopping experience that people will expect from the Selfridges store.

Expect typical corner store products inside, with an AWGE twist. From sweets, cookies and Krispy Kreme doughnuts, to posters and other limited edition items, all branded with cartoon characters resembling the AWGE crew. As for fashion you will find t-shirts, jackets and sweaters by Harun, Midnight Studios and LYBB, with items from A$AP’s collaboration with Guess also available to purchase.

Beyond providing creative direction, A$AP Rocky will continue to be hands on making a handful of appearances serving customers himself. Whether it is the memorabilia, experience of New York bodega’s or the chance to meet the musician himself, the pop-up has proved to be a hit.

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