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	<title>#ZoëGhertnerphotography Archives - Voir Fashion</title>
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		<title>Gucci Eyewear: Ice Cream and 80s in the sun.</title>
		<link>https://www.voirfashion.co.uk/post/2018-04-17-gucci-eyewear-ice-cream-and-80s-in-the-sun/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2018-04-17-gucci-eyewear-ice-cream-and-80s-in-the-sun</link>
		
		<dc:creator><![CDATA[Voir Editorial Team]]></dc:creator>
		<pubDate>Tue, 24 Apr 2018 00:00:00 +0000</pubDate>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[#GucciSS18]]></category>
		<category><![CDATA[#Eyewear]]></category>
		<category><![CDATA[#GucciSS18EyewearCampaign]]></category>
		<category><![CDATA[#80svibe]]></category>
		<category><![CDATA[#aviators]]></category>
		<category><![CDATA[#retrosunglasses]]></category>
		<category><![CDATA[#NiNiforGucci]]></category>
		<category><![CDATA[#VenicbeachLosAngeles]]></category>
		<category><![CDATA[#ZoëGhertnerphotography]]></category>
		<guid isPermaLink="false">http://www.voirfashion.co.uk/post/2018-04-17-gucci-eyewear-ice-cream-and-80s-in-the-sun/</guid>

					<description><![CDATA[<p>From pastel plastics to jazzed-up classics, Gucci&#8217;s new eyewear campaign has us feeling that 80&#8217;s vibe this spring, The collection includes flattering oversized frames and premium aviators with stylish retro influences. Shot by photographer Zoë Ghertner, the campaign film follows Chinese actress Ni Ni, wearing stylish vintage inspired frames from the new collection, as she [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.voirfashion.co.uk/post/2018-04-17-gucci-eyewear-ice-cream-and-80s-in-the-sun/">Gucci Eyewear: Ice Cream and 80s in the sun.</a> appeared first on <a rel="nofollow" href="https://www.voirfashion.co.uk">Voir Fashion</a>.</p>
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<p>From pastel plastics to jazzed-up classics, Gucci&#8217;s new eyewear campaign has us feeling that 80&#8217;s vibe this spring, </p>



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            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/d42d94_6df0edcdd59d4172b150b6e7e5135e84mv2.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/d42d94_6df0edcdd59d4172b150b6e7e5135e84mv2.jpg 800w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/d42d94_6df0edcdd59d4172b150b6e7e5135e84mv2-768x861.jpg 768w" sizes="100vw" alt="Dwight Hoogendijk and model Stella Lucia photographed by Zoë Ghertner">
            
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<p> </p>



<p>The collection includes flattering oversized frames and premium aviators with stylish retro influences.</p>



<p> </p>



	<div class="content-image">

        <figure>

            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/837ebc_2e6bbd1ea9f14426baa0ff8e55eb11femv2_d_2800_1788_s_2-1920x1226.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/837ebc_2e6bbd1ea9f14426baa0ff8e55eb11femv2_d_2800_1788_s_2-1920x1226.jpg 1920w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/837ebc_2e6bbd1ea9f14426baa0ff8e55eb11femv2_d_2800_1788_s_2-768x490.jpg 768w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/837ebc_2e6bbd1ea9f14426baa0ff8e55eb11femv2_d_2800_1788_s_2-1080x690.jpg 1080w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/837ebc_2e6bbd1ea9f14426baa0ff8e55eb11femv2_d_2800_1788_s_2-1366x872.jpg 1366w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/837ebc_2e6bbd1ea9f14426baa0ff8e55eb11femv2_d_2800_1788_s_2-1640x1047.jpg 1640w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/837ebc_2e6bbd1ea9f14426baa0ff8e55eb11femv2_d_2800_1788_s_2.jpg 2800w" sizes="100vw" alt="Ni Ni for Gucci SS18 Eyewear Campaign">
            
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<p> </p>



<p>Shot by photographer Zoë Ghertner, the campaign film follows Chinese actress Ni Ni, wearing stylish vintage inspired frames from the new collection, as she walks the sunny boardwalk of Venice Beach in Los Angeles eating ice cream. There is a feeling of nostalgia and halcyon days as the lens frequently catches the sunlight, evoking the mood of a classic fragrance commercial. We love it!!</p>



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            <img class="lazy" src="" data-src="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/d42d94_7f0a53699166460e8b6e2867eb36d1e3mv2.jpg" srcset="" data-srcset="https://www.voirfashion.co.uk/wp-content/uploads/2020/11/d42d94_7f0a53699166460e8b6e2867eb36d1e3mv2.jpg 912w, https://www.voirfashion.co.uk/wp-content/uploads/2020/11/d42d94_7f0a53699166460e8b6e2867eb36d1e3mv2-768x768.jpg 768w" sizes="100vw" alt="Dwight Hoogendijk&nbsp;and model Stella Lucia photographed by&nbsp;Zoë Ghertner">
            
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<p>See the campaign film here:</p>



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<iframe title="Gucci Spring Summer 2018 Eyewear Campaign" width="600" height="338" src="https://www.youtube.com/embed/0GG7cE51JjI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



<p><em>Credits: Dwight Hoogendijk and model Stella Lucia photographed by Zoë Ghertner and styled by Jonathan Kaye for Gucci eyewear campaign &#8211; Spring/Summer 2018. Art direction by Christopher Simmonds.</em></p>



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<p>The post <a rel="nofollow" href="https://www.voirfashion.co.uk/post/2018-04-17-gucci-eyewear-ice-cream-and-80s-in-the-sun/">Gucci Eyewear: Ice Cream and 80s in the sun.</a> appeared first on <a rel="nofollow" href="https://www.voirfashion.co.uk">Voir Fashion</a>.</p>
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