For our readers who aren’t near the capitol fear not, there are rumours for more nationwide stores to follow so don’t worry you won’t be missing out on any of the action. 

In March, the bright lights of this new store will be welcoming in customers eager to get their hands on some unmissable beauty products. The store is set to have a huge range of products that will include over 140 brands that are exclusive to Sephora UK such as GXVE by Gwen Stephani, Ilia, Milk, Patrick Starr, and Make-up by Mario. 

This is a landmark moment for beauty fans across the country as they now have more accessibility to their favourite brands that exclusively deal with Sephora. Gone are the days of having to deal with the issues of importing their products from America and paying delivery as well as tax charges.  

Sephora has been available online for UK customers since October, but this new store opening is a major deal as it’s been 17 years since the beauty retailer closed its doors of their UK stores. Ever since then, we’ve been robbed of the chance to experience the Sephora aesthetic and purchase their products on home soil, but luckily that’s all changed now!  

The store will of course be wrapped in the iconic Sephora black and white stripes with florescent lighting in the interior, perfect to test out your new makeup buys.  

They have designed the new stores with Gen-Z in mind as Sephora is recognising how the influencing ladder is being turned upside down. The younger generation is extremely knowledgeable about the beauty industry and is now becoming a bigger influence on their mothers and peers than other groups who previously dominated the beauty space. 

The brand’s president Sylvie Moreau revealed that this new store is “Sephora 4.0, tailored to the UK market. We feel makeup is undeserved here in the UK, so there will be a focus on skincare as well as makeup.” 

They plan to create a world where everybody can have the opportunity to express, define and unleash their own extraordinary beauty.  

Sephora opening stores again in the UK is incredible, and we will be first in line on opening day to get some of our favourite beauty products.  

Words By: Sophia-Fai Roche

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