#underwear Archives - Voir Fashion https://www.voirfashion.co.uk Wed, 20 Mar 2024 11:38:24 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.17 Skims Makes Waves With It’s First TV Advert: “Skims Lab” https://www.voirfashion.co.uk/post/skims-makes-waves-with-its-first-tv-advert-skims-lab/?utm_source=rss&utm_medium=rss&utm_campaign=skims-makes-waves-with-its-first-tv-advert-skims-lab Wed, 20 Mar 2024 11:38:23 +0000 https://www.voirfashion.co.uk/?p=89285 Kim Kardashian's shapewear brand, Skims which was founded in 2019, has become a monster in the last few years and quickly taken over the likes of Spanx and Victoria’s Secret, becoming a household name in the world of underwear. The brand has gained a reputation for its diverse range of sizes and skin tones and catering to women of all shapes and sizes. This commitment to making underwear and loungewear for real bodies has built them a loyal fan base as well as a net worth of $4 Billion as well as putting CEO and founder Kim Kardashian on Fortune’s list of the 100 most powerful women in business.

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]]> Kim Kardashian’s shapewear brand, Skims which was founded in 2019, has become a monster in the last few years and quickly taken over the likes of Spanx and Victoria’s Secret, becoming a household name in the world of underwear. The brand has gained a reputation for its diverse range of sizes and skin tones and catering to women of all shapes and sizes. This commitment to making underwear and loungewear for real bodies has built them a loyal fan base as well as a net worth of $4 Billion as well as putting CEO and founder Kim Kardashian on Fortune’s list of the 100 most powerful women in business. 

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The company has also built a name for itself by making waves and breaking boundaries in regard to their fantastic marketing. They exceeded expectations yet again, with the debut of its first-ever TV advertisement during The Oscars, one of the most highly anticipated events of the year, which again showcased the brand’s clever business strategy and ability to utilise pop culture for their own success.

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The futuristic commercial, set inside a SKIMS Lab on a ship in outer space. The advert was directed by Frank Lebon and produced by Wieden and Kennedy, best known for their work with Nike, and features Kim in an “out-of-this-world” universe, testing out several of her brand’s best-selling pieces. They worked alongside the incredible costume designer Heidi Bivens, known for her work on HBO series Euphoria. 

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With the assistance of a group of Kardashian “Klones,”or lookalikes, the reality star who wears a nametag saying she’s Skim’s “Chief Engineer”, checks out new bras, T-shirts, and shapewear sets to Gary Wright’s 1975 hit song “Dream Weaver.” The camera then pans through the “Klones” as, all of which were united by a sense of empowerment and confidence. The women were shown wearing the iconic Skims products, which hugged their curves and accentuated beauty.

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“With this being our first-ever made for TV campaign, we really wanted to bring viewers into the SKIMS universe and create a film about our brand story and obsession with product development in a witty, yet extravagant way,” Kim Kardashian was recorded saying in a press release. “It was great working with Frank [Lebon] on this—his unique creativity and talent for storytelling really shined through. I am really proud of what we created together.”

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On top of it’s core message of inclusivity, the ad also highlighted the brand’s dedication to quality and innovation. Viewers were treated to a behind-the-scenes look at the design process of Skims products, showcasing the brand’s attention to detail and commitment to creating shapewear that is both comfortable and flattering. 

The debut of Skims’ first TV advertisement was an incredible success. The ad resonated with viewers for its light-hearted spin, as well as its commitment to quality and innovation. As the brand continues to grow, with plans to expand into physical retail with its first flagship stores in Los Angeles and New York, Skims is poised to become even more so of a major player in the world of underwear and loungewear as well as business in general.

Written By Lauren Dickson

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]]> Lizzo Slays in Yitty’s Brand New Collection https://www.voirfashion.co.uk/post/lizzo-slays-in-yittys-brand-new-collection/?utm_source=rss&utm_medium=rss&utm_campaign=lizzo-slays-in-yittys-brand-new-collection Tue, 19 Jul 2022 12:36:42 +0000 https://www.voirfashion.co.uk/?p=60031 In April, the award-winning singer launched her inclusive shapewear line “Yitty” in partnership with Fabletics and described it as “no-shame, smile-inducing, and size-inclusive”. Since its launch, Yitty has dropped two collections for everybody

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In April, the award-winning singer launched her inclusive shapewear line  “Yitty” in partnership with Fabletics and described it as “no-shame, smile-inducing, and size-inclusive”. Since its launch, Yitty has dropped two collections, recently making appearances to present her new brand as well as her new album released on Friday. 

Lizzo seduced the public in bright blue shapewear from her lingerie brand, Yitty, on Friday as she performed on ‘Today’ Following ‘Special’ album drop. She completed the sexy ensemble with sapphire eye make-up and dramatic lashes. Lizzo had her hair styled in delicate curls with a side parting.

Just a few months after launching Yitty by Lizzo, activewear brand Fabletics introduced the first Yitty shop-in-shop in one of its existing stores. The first Yitty shop-in-shop within Fabletics is located in Fashion Place Mall in Murray, Utah. Plus there’s good news for Yitty fans because Fabletics has said it plans to open a Yitty shop-in-shop in three other locations this year.

The singer revealed to her 116 million Instagram followers that the lingerie brand will retail stores in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC.

She captioned the post: “Can’t believe it’s actually that time, and I can’t wait for you to have this experience irl.”.

In sizes XS to 6XL, Lizzo’s underwear already stands out from the rest of the shapewear market in nude shades, since YITTY will also be offering colourful, strong, flashy shades. So much so that we could even see ourselves wearing them as full-fledged outerwear, and not just as underwear.

YITTY has three lines: a seamless, ultra-light collection to accompany curves, called Nearly Naked; a smooth fishnet collection called Mesh Me; and a colourful collection to be worn as outerwear if desired, Major Label.

All made from recycled materials, and packaged in recycled and recyclable materials.

Words by Melodie Bitala Samba

Header image: @yitty

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]]> Looking For The Perfectly Fitting Bra? We’ve Got You Covered! https://www.voirfashion.co.uk/post/looking-for-the-perfectly-fitting-bra-weve-got-you-covered/?utm_source=rss&utm_medium=rss&utm_campaign=looking-for-the-perfectly-fitting-bra-weve-got-you-covered Wed, 25 May 2022 08:58:39 +0000 https://www.voirfashion.co.uk/?p=56986 The perfect fitting bra is often hard to come by, and very frustrating when you can’t find that great fit. Candice Huffine once said, “You have an epiphany moment when you’re in the right bra” However this is normally not an easy task especially if you are a plus -size girl!

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]]> The perfect fitting bra is often hard to come by, and very frustrating when you can’t find that great fit. Candice Huffine once said, “You have an epiphany moment when you’re in the right bra”. However, this is often a challenging task, as we are all uniquely shaped! 

However, change and inclusivity is finally at the forefront of the lingerie industry, as designers are now crafting intimates that finally have size inclusivity in mind. With the extensive list of top lingerie picks ever-growing, Voir have gathered some of our favourites which are sure to make your life that little bit more comfortable! 

Savage x Fenty 

Rhianna has hit the lingerie world and has something to say, too. The singer turned entrepreneur has designed a beautiful range that is perfect for every body and every shape. Showcasing designs that are sure to get you hot under the collar as well as in perfect comfort. This range is not one to be missed if you ask us! 

Skims

Among many things, Kim Kardashian has shown us she is a force to be reconned with; her shape wear brand is said to be one of the most comfortable on the market. She is on a mission to solve some of our biggest underwear dilemmas, and we are ready to get on board! Her range includes sizes for everyone, with the brand’s ethos being that everyone deserves to be comfortable. 

Victoria’s Secret

Victoria’s Secret have just designed a new lingerie line that brings sexy and comfort together. Their Dream Angels Bra Top accentuates your curves and keeps everything in the right place. The corset style detailing comes in sizes S to XXXL. This bra will make you feel like the empowered woman that you are! 

Bluebella

This brand knows how to design a bra! Everything about this brand feels luxury, except the price. For just £36 pound you can pick up a bra that doesn’t only look great; it fits great too! What more could we want? The brand has several designs that go up to size 40F. 

Intimissimi

This Italian brand never fails to disappoint! If you are in the market for something that is great quality and has a great price point you are in the right spot. Shop online or on the Highstreet to get all your lingerie needs met. 

Ann Summers

If you’re on the search for lingerie that is bright and beautiful, look no further! The Artemis collection has the ability to make anyone feel sexy, with gorgeous lace detailing and vibrant summery colours at the heart of these designs. The best part? The Artemis bra has an incredible sizing, ranging from a 32A to 44G!

Words by Seraphina Volpi

Graphic Credit: Savage X Fenty

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