Jennifer Lopez stars in the Guess Jeans Spring 2018 Advertising Campaign

Spring 2018, GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez as the face of the GUESS Jeans Spring 2018 advertising campaign.

“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer Lopez. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”

The campaign, art directed by Paul Marciano, Co-Founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.

“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual.” says Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gained life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”

Take a look below at Jennifer wearing GUESS clothing in her incredible new music video

Amor, Amor, Amor.

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Facetasm was amongst the first group of designers to kick off Paris Fashion Week. They played around with layers and classic styles that took on a contemporary look with the use of bright colours that popped against the darker shades.

Issey Miyake Men’s clean aesthetic was lifted by the garments being exaggerated by shape and texture. The garments were bunched and tied together to create fluidity with the fabrics yet still showed shape to the models figures creating a clean and modern look.

Balenciaga’s S/S18 collection certainly turned heads and split some opinions with it’s third menswear collection designed by Demna Gvasalia. The show was set in the grounds of the Bois de Boulogne park which created a forest like environment with chairs stretching down the long catwalk. The choice of models certainly got people talking, the inspiration for the shoot was based on dads on their day off and to further portray this concept, they had actual families walking in the show. Some of the models had their kids walking along side them also dressed in Balenciaga garments with slogans that emphasised hope, which beautifully represent the younger generations.

Lemaire showed us how to work a colour palette and wear it well. Bright colours were balanced out with softer darker tones. Their garments were elegant with a causal feel. Mixing matte with lustre fabrics to add some real luxurious personality.

A bold contemporary art inspired collection was brought to the catwalk by Walter Van Bierendonck. Colourful Picasso style artwork popped against dark colours and garments were oversized and gave us a futuristic glance into a cartoon world of optical illusions where art meets fashion.

Check out some more picks of Paris Mens Fashion Week…

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There was something for everyone who is into Italian style. We saw colour tones, clashing patterns and clean cut suits that oozed Italian sophistication at Giorgio Armani.

Christian Pellizzati’s show gave us a glimpse into the historic city of Venice with the city’s lion symbol gracing some of the garments. His collection spoke romance and reflected a classical Italian lifestyle.

Philipp Plein whose 1950’s rebellious style collection brought a street style essence with nods to biker culture embellishments, tight leather and ripped denim.

Later in the week Palm Angels brought a raw urban contemporary vibe which added a refreshing layer to the mix with metallic bodysuits and repeat print tracksuits.

A 90’s revival from Versace showed us that the brands signature garden of Palazzo Versace print is a long way from dying out. The fashion house also treated us to a look at their vintage logo, a show that reflected on the past yet, paying homage to Gianni Versace as this year marked the 20th anniversary of his death.

Check out some more of our picks from Milan Men’s Fashion Week…

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