Athleisure as a term has been floating around for a while, but what does it mean? With the importance of wellness and health more emphasised than ever, in 2024 we’ve seen the emergence of art with functionality from designers’ ambitious collaborations with sportswear powerhouses. Designers CDG, Jacquemus, The Attico, and AVAVAV are showing us how we can let the outside reflect our inner health guru while keeping a showstopping edge.

This sporty 2024 highlight shows a key shift in design. Expressing style at the gym, running errands, and walking the dog is just as important as it is when strutting through Paris, and people are more inclined to invest in designer pieces they can integrate easily into their daily lives. So where did the trend start?

£ £295

CDG Salomon Phantasm Platform White

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CDG X Salomon
Back in February, Japanese fashion brand Comme des Garçons (CDG) teamed up with terrain sports expert Salomon to present the SR811 Platforms as seen on their Fall/Winter 24 runway. Featuring an exaggerated platform, tonal metal eyelets and an elastic collar, these trainers elevate the shoe game and ensure you turn your head on dog walks and catwalks alike.

£ £69.99

Nike x Jacquemus Swoosh T-Shirt

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£ £111.99

Nike x Jacquemus Women’s Trousers

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Jacquemus x Nike
A seemingly unlikely alliance between a luxury brand and sportswear giant expertly combines Simon Porte Jacquemus’ chic, Parisian style with Nike’s vintage sportswear pieces in a collection that highlights versatility and style.

The collection, which debuted in Spring of 2024, is inspired by the belief that sport isn’t simply about performance, it is also an expansion of style and self. The Spring 2024 Nike x Jacquemus Collection features women’s and unisex apparel, a new J Force 1 and a first-ever accessory, the Le Swoosh bag, the first time Nike’s iconic Swoosh has been imagined into a handbag, and Nike athlete, style icon and 2024 Olympic hopeful Sha’Carri Richardson, led the campaign.

While these previous collaborations played a key role in pioneering this duality of style,’ the current SS25 shows that this art form has solidified.

£ £800

The Attico Melange grey sweatshirt

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£ 527

The Attico high-waisted trousers

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£ 270

ATTICO Berta Sunglasses

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The Attico X Nike
Debuted at Milan Fashion Week for SS25, The Attico teamed up with Nike to give a sporty edge to their collection. Focusing more on athleisure rather than sports gear, the looks encompassed a laid-back, effortless vibe to complement their show. The label’s SS25 runway was graced with a signature pop of Nike apparel and trainers, juxtaposing a sporty aesthetic with sexy-chic edge.
Nike sports bras and bodysuits in faded colours were paired with sheer skirts and oversized jackets for a trendy “no pants” vibe while an alternative look saw sexy, underwear-style bottoms paired with baggy tracksuit trousers.

£ £70

Adidas Adicolor Classics Loose Firebird Track Top

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£ 45

Adidas Badge Of Sport 3 Stripes Wide Joggers

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£ 25

Adidas Luxe Sports Bra

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AVAVAV X Adidas
In perhaps the most on-the-nose collaboration, AVAVAV recruited Adidas to work alongside them in their recent Milan Fashion Week SS25 runway. Their catwalk, or should we say track lane, saw the seamless amalgamation of the practical and impractical to produce a complex collection of sportswear and athleisure that anyone can make their own.
Notable pieces included deconstructed tracksuits, figure-hugging slip dresses, and Adidas’ signature tri-stripe motif. According to AVAVAV designer, Karlsson, sportswear giant Adidas instructed “Do whatever you want, but don’t f*** with

the stripes.” And Karlsson certainly did not, letting the iconic tri-stripe design speak for itself in her pieces. Elsewhere, models were bundled in bloodstained bandages in a comment on the dark sides of both art forms: sport and fashion.

While AVAVAV and The Attico may not have set any PBs or won any medals at Milan Fashion Week, the brands have certainly made history in these ambitious collabs, balancing chic style and functional sportswear in a feat of fashion innovation.

Words By Isobel O’Connor

The post Looks Like Fashion Meets Sports Isn’t Going Anywhere for SS25 According to The Runways! Game-Changing Collaborations You Need To Know About! appeared first on Voir Fashion.

Insofar as influencer-led campaigns go, Reebok has championed pioneering celebrities Ariana Grande and international supermodel and style icon Gigi Hadid for their Spring/Summer 18 ad campaign. A subversive mix of today’s highly creative and rebellious talent include rapper Lil Yachty; K-Pop star Somi; graffiti artists Felipe Pantone and SANY; Hip Hop duo Rae Sremmurd; recording artist, actress and model Teyana Taylor, and model Sharina Gutierrez.

In a challenge to convey what it means to be “Always Classic”, this campaign is all about daring to be different. To Reebok and the stars of the campaign, classic means following your own rules, and having the freedom to express yourself, not being afraid to stand out from the crowd.

In the words of Gigi Hadid: “it’s now and it’s also something that will hopefully inspire the future.”

See the film below.

Reebok Classic has a long rooted heritage of nonconformity and commitment to pushing boundaries, constantly reimagining their definition of what it means to be classic. In this campaign, the stars can be seen donning the Reebok Classic silhouette that best represents their unique character, and turn the word classic on its head.

From a term that is usually associated with such words as conformity, elegance and timeless, is is now being seen as one that means different, daring and individual – because being classic is all about being unapologetic in showing the world who you are.

Or in the words of Todd Krinsky, General Manager at Reebok Classics ”Our brand has a history of pushing boundaries and the Always Classic campaign is no different. It’s a modern celebration of pioneers, darers and authenticators who are reimagining what it means to be Classic on their own terms and are inviting everyone to do the same.

And our viewpoint: it has become our strapline for quite some time.

The post Reebok: Influencing a New Generation appeared first on Voir Fashion.

The campaign features famous athletes personal stories into visual artwork, inspiring the “Art of Football” fashion capsule. Pepsi is gearing up for the unveiling of its final instalment.

The much anticipated capsule collection offers vibrant athleisure pieces from Boohoo and Umbro, a selection of apparel, bags, headgear and phone cases from Russia’s streetwear brand Anteater, luxurious frames from Le Specs and designer caps from New Era—a dynamic blend that’s sure to shake up the contemporary retail space.

The collaboration has finally hit the stores and www.boohoo.com/pepsi/ yesterday on May 21st, right in time for a bit of spring bank holiday retail therapy.

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The post Refreshing Retail: Pepsi X Boohoo appeared first on Voir Fashion.